Virtual Causeway General Overview   Jan2010
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Virtual Causeway General Overview Jan2010

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Virtual Causeway company overview - January 2010

Virtual Causeway company overview - January 2010

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    Virtual Causeway General Overview   Jan2010 Virtual Causeway General Overview Jan2010 Presentation Transcript

    • WHO WE AREA sales and marketing services firm with a focus on: • Technology Companies in North America • Customer Relationship Management • Demand Generation Performance Improvements Ultimately enabling technology companies to bridge the gap that allows targets and prospects to become your customers
    • PROFIT HOT 50 In September, 2005, Virtual Causeway was Named as One of Canada’s 50 Fastest Emerging Growth Companies by PROFIT Magazine
    • PROFIT 100 In June, 2007, and again in June 2008, Virtual Causeway was named to the PROFIT 100 Ranking Canada’s Fastest-Growing Companies by five-yearrevenue growth, the PROFIT 100 profiles the country’s most successful growth companies.
    • OUTSOURCINGDefinition: When a company transfers responsibilityfor a business process to a supplier, usually on along term basis“By outsourcing, you limit distractions – gaining efficiency in the parts of your business that really matter” Fortune Magazine
    • WHY OUTSOURCE?• Consistency• Domain Expertise• Scalability • Expansion – instant ‘on’ • New Market Penetration• Resources • $$$ • Time • People • Infrastructure
    • VIRTUAL CAUSEWAY VALUE PROPOSITION• Technology Focus• Cost• Flexibility• Customer Service• Founded by ex-Sybase employees/mgmt
    • VIRTUAL CAUSEWAY VALUE PROPOSITIONVirtual Causeway Focus Areas • Enterprise Technology Systems, Technology Hardware, IT Solutions/Services • Targeting Verticals such as; Financial Services, Healthcare, Manufacturing, Pharma, Retail, Telco, etc.Employees • Post Secondary Education • Reps with up to 15 Years Tele-Experience • University RelationshipsCRM Experience • Salesforce.com, Siebel, Goldmine, ACT, etc.
    • FACILITY LOCATION• The Virtual Causeway headquarters location and contact center islocated in the City of Waterloo, Ontario, Canada• Waterloo is the driving force behind Canadas Technology Triangle(CTT) Operation Facility • Virtual Causeway also maintains sales offices in: • The Boston Area • The New York City Area • The Washington DC Area
    • ABOUT VIRTUAL CAUSEWAYThree Core Businesses Centered Around Demand Generation Excellence – Marketing Services • Creation, Qualification & Ranking of Suspects and Prospects • Event Recruitment – Business Development Services • Development of Prospects through Appointment Setting – Market Research Services • Data Collection via Telephone or Web-Based Surveys
    • MARKETING Solutions & Services• List Building/Database Cleansing• Event Recruitment• Lead Qualification & Ranking• Inbound Service Hotlines• “Rapid Response Prospect Care”
    • BUSINESS DEVELOPMENT Solutions & Services• Lead Generation• Appointment Setting• Channel Recruitment• Customer Profiling• “Integrated Prospect Care”
    • MARKET RESEARCH Solutions & Services• Phone and Web Survey Execution• Pre-Screen Appointment Setting• Survey Design and Testing• Data Reporting (SPSS/Excel)• Basic Data Analysis• Panel Recruitment and Maintenance
    • SERVICESMarketing BusinessServices Development Market Research
    • THE ANATOMY OF THE PIPELINE Universe• The pipeline is a metaphor used by sales and marketing departments Target Audience when describing the lead process-from lead generation to lead qualification and lead closure.• It is a way of describing the process of winnowing down a target audience to a very specific portion of this audience that will actually purchase goods and services.• The objective of the pipeline is to increase a companys customer base through a predictable rate of closure, Installed Base and a predictable rate of expense or Return on Investment.
    • THE ANATOMY OF THE PIPELINE• Client Responsibility (or Universe Define audience Virtual Causeway can assist) Target Audience – Define target market – Deliver ongoing marketing Deliver marketing campaigns • Reference, success stories • Email, direct mail • Seminar, web cast, demo Sales process – Sales process Installed Base
    • THE ANATOMY OF THE PIPELINE• Virtual Causeway’s Universe Expertise List development Target Audience – Joint list development Push suspects to marketing – Qualify prospects for marketing/sales activities • Seminar, web cast, demo or appointment Score prospects, drive to sales – Score prospects and drive to sales Deliver prospect DB – Deliver prospect DB for Installed Base ongoing marketing and sales efforts
    • THE ANATOMY OF THE PIPELINE• Seamless Program Universe Define audience Target Audience List development – Ongoing sales development Deliver marketing Drive leads to marketing – Joint management Score prospects, drive to sales – “Instant-on” capability Sales process – Shared risk Deliver prospect DB Installed Base
    • THE IMPORTANCE OF LIST BUILDING & LEAD GENERATION• Contact Lists are the Key to Successful Marketing Programs• Avoid a “Drought” Improve Lead Quantity and Quality• Contact Generation = Healthy Sales Funnel
    • CLIENT LIST (Partial)
    • CASE STUDIESClient Project Description List Development Lead Generation‘Business Development’ Customer Profiling List Build/Lead Generation Event Coordination/Registration‘Lead Generation and Event Registration’ Market/Industry Research Global Research Projects Multiple Languages and Time Zones Survey Execution: Phone & Web Based‘Global Market Research’
    • CONTACT INFOWilliam Clark (Co-Founder)VP, Sales/Business Developmentbill@v-causeway.com978-372-5062Rick Endrulat (Co-Founder)COO/Presidentrick@v-causeway.com519-886-1600 x622