September 11 quarterly report (final)

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  • 10/14/11 DRAFT REPORT
  • September 11 quarterly report (final)

    1. 1. Sunshine Coast Destination Limited September 2011 Quarter Report REPORT STATUS : FINAL Issued : 10 th October 2011 Pacific Tower 737 Burwood Road Hawthorn Melbourne 3122 Tel : 61 03 98300612
    2. 2. Section 1 : Introduction Introduction <ul><li>The purpose of this report is to provide a relevant, timely and concise report on Tourism trends on the Sunshine Coast for the Industry Operators and other Stakeholders. </li></ul><ul><li>The scope of the report includes the following :- </li></ul><ul><li>Section 1: Introduction. </li></ul><ul><li>Section 2 : The external environment and tourism trends. </li></ul><ul><li>Section 3 : Sunshine Coast overview. </li></ul><ul><li>Section 4 : Domestic overnight trends. </li></ul><ul><li>Section 5 : International trends. </li></ul><ul><li>Section 6 : Visitor Outlook. </li></ul><ul><li>Section 7 : Key Point summary. </li></ul><ul><li>Note : Data used in the charts is trended data unless stated otherwise. Trending refers to a 12 month moving average. </li></ul>September 11 Quarterly Report October 14, 2011
    3. 3. Section 1 : Introduction Data Sources <ul><li>This report uses a number of data sources. </li></ul><ul><li>Roy Morgan Research Single Source (June 2011). </li></ul><ul><li>Roy Morgan Consumer Confidence Data (September 2011). </li></ul><ul><li>International Visitor Survey (June 2011). </li></ul><ul><li>Domestic Visitor Survey (June 2011). </li></ul><ul><li>Australian Bureau of Statistics - Tourist Accommodation (July 2011). </li></ul><ul><li>Australian Bureau of Statistics – Arrivals / Departures data (July 2011). </li></ul>September 11 Quarterly Report October 14, 2011
    4. 4. Australian GDP and Consumer Confidence <ul><li>The Australian economy is growing - but only just under the weight of higher interest rates, global uncertainty and also the impact of the Qld. floods. </li></ul><ul><li>Consumer (and Business) Confidence is well up from the GFC induced lows of 2008, however, confidence has softened under the weight of interest rate rises and a softening share market. </li></ul>Section 2 : External Environment Source : ABS Source : Roy Morgan Research September 11 Quarterly Report October 14, 2011
    5. 5. State Final Demand* <ul><li>WA and Qld are leading thanks to the strength in the Mining Sector and recovery in Qld. </li></ul><ul><li>Vic. going OK as well as SA, NSW is slowing down. </li></ul>Section 2 : External Environment Source : ABS * State Final Demand (SFD) is an important measure of economic activity. It is an estimate of the level of spending in the local economy by the private and public sectors. Spending is reported on the basis of consumption of goods and services, and capital investment. September 11 Quarterly Report October 14, 2011
    6. 6. Inbound and outbound travel <ul><li>With the high $A – Australians are jumping on planes for overseas holidays although growth has slowed with the economic uncertainty. </li></ul><ul><li>Inbound as well was recovering but growth is now slowing :- </li></ul><ul><li>New Zealand arrivals (+4.3%), but growth has slowed. The German market is declining (-3.5%) and also the UK market (-2.9%). </li></ul>Section 2 : External Environment Source : ABS September 11 Quarterly Report October 14, 2011
    7. 7. Total Sunshine Coast Visitor Spending <ul><li>Sunshine Coast Visitors (Day trippers, domestic overnight and inbound), spent just over $2.3B on the Coast. This provides 17% of the gross regional product :- </li></ul><ul><li>Total spending grew by 1.1% due to a recovery in the overnight markets which grew 5.5%. </li></ul><ul><li>Share of Queensland spending has improved again and is at record levels at 12.9%. </li></ul>Share of Spending (%) - RHS Total Visitor Spending ($M) - LHS Section 3 : Sunshine Coast Overview Source :NVS / IVS September 11 Quarterly Report October 14, 2011 Day Trips Overnight (Inbound / Domestic) Total ($) % p.a. ($) % p.a. ($) % p.a. Jun 08 456,000,000 9.1 2,002,000,000 6.9 2,458,000,000 7.3 Jun 09 374,000,000 -18.0 1,860,000,000 -7.1 2,234,000,000 -9.1 Jun 10 446,000,000 19.3 1,863,000,000 0.2 2,309,000,000 3.4 Jun 11 369,000,000 -17.3 1,966,000,000 5.5 2,335,000,000 1.1
    8. 8. Total Sunshine Coast Visitors <ul><li>Total visitation to the Sunshine Coast (Day trippers, Domestic overnight and International overnight) is now 7.4M visits in a year. </li></ul><ul><li>Visitation overall is down 6.2% this year, but this is mainly due to the fall in day trippers. </li></ul><ul><li>Day trippers are the largest segment in terms of people (4.3M visitors in 2011), but they spend much less per trip than overnight visitors and numbers have fallen (-15.7%). </li></ul>Total Visitors Source :NVS / IVS Section 3 : Sunshine Coast Overview September 11 Quarterly Report October 14, 2011 Total Visitors International Overnight Domestic Overnight Day Trips Visitors % p.a. % of total Visitors % p.a. % of total Visitors % p.a. % of total Visitors % p.a. % of total Jun-08 7,760,000 -9.0 100% 282,000 -3.1 3.6% 2,936,000 -0.4 37.8% 4,542,000 -14.2 58.5% Jun-09 7,971,000 2.7 100% 276,000 -2.3 3.5% 2,589,000 -11.8 32.5% 5,106,000 12.4 64.1% Jun-10 7,875,000 -1.2 100% 280,000 1.6 3.6% 2,439,000 -5.8 31.0% 5,156,000 1.0 65.5% Jun-11 7,388,000 -6.2 100% 260,000 -7.3 3.5% 2,783,000 14.1 37.7% 4,345,000 -15.7 58.8%
    9. 9. Sunshine Coast Visitors <ul><li>Total Inbound has trended up over the long term but has slowed with the slowdown caused by more global financial turmoil. The domestic overnight visitors are showing continued signs of improvement. </li></ul><ul><li>Day trippers are the most numerous by far , but numbers have fallen substantially over the last year. </li></ul>Source :NVS / IVS Section 3 : Sunshine Coast Overview September 11 Quarterly Report October 14, 2011
    10. 10. Visitor Trends –Summary Table (excludes Day Trippers) <ul><li>The Sunshine Coast has been positively impacted by the better domestic holiday market, with overall expenditure up 5.5%. </li></ul><ul><li>Business has recovered but this is a small component and domestic visiting friends and relatives is growing as well. </li></ul>Section 3 : Sunshine Coast Overview September 11 Quarterly Report October 14, 2011 Year Ended June 2010 VISITORS HOLIDAY VFR BUSINESS EXPENDITURE ($) Domestic Overnight 2,783,000 1,609,000 790,000 272,000 1,729,000,000 Annual Change % 14.1 7.7 2.1 126.7 5.9 International Overnight 259,898 169,940 57,145 6,269 237,000,000 Annual Change % -7.3 -11.1 0.5 1.0 3.0 TOTAL 3,042,898 1,773,940 847,145 278,269 1,966,000,000 Annual Change % 11.9 5.4 2.0 120.5 5.5
    11. 11. Sunshine Coast – Accommodation Occupancy Rates <ul><li>Sunshine Coast Occupancy levels have been trending down but now occupancies have improved again (June 11 compared with June 10). </li></ul><ul><li>Whitsundays continues to be soft, Gold Coast a little weaker. </li></ul><ul><li>Queensland overall has a lift thanks to more business travel. </li></ul>Source : ABS Section 3 : Sunshine Coast Overview September 11 Quarterly Report October 14, 2011 Room Occupancy Rates (%) 15 rooms or more Sunshine Coast Gold Coast Whitsundays TNQ Qld. Jun-08 49.4 59.6 48.4 53.8 61.5 Jun-09 47.1 57.8 44.8 51.8 57.6 Jun-10 46.5 59.5 45.6 50.5 58.5 Jun-11 47.5 57.1 45.6 54.9 61
    12. 12. The Australian and Qld. Domestic Market <ul><li>A mixed performance characterises the Aus. Domestic market (year to June 2011) :- </li></ul><ul><li>Total visitors increased 4%, with the biggest increase in VFR up 5% and business up 8% holiday visitors declined 1%. </li></ul><ul><li>Overall spending was below the inflation rate, with spending rising just 1%, holiday was down 4% as people continued to tighten their belts in efforts to increase their household savings. </li></ul><ul><li>Qld. grew at the same rate as the Australian average with numbers up 4%. </li></ul><ul><li>The overall holiday market declined 1%. </li></ul><ul><li>The intrastate holiday market was flat, while the interstate holiday market declined 3%. </li></ul><ul><li>Overall spending fell 4%, with a large fall in holiday spending -9%. </li></ul>Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011
    13. 13. Air Capacity (As at March 2011) <ul><li>Sunshine Coast airport had a domestic capacity of 9,089 seats on average in Sept. 11, this is a reduction of about 3,000 seats from March 11. </li></ul><ul><li>This reduction is mainly due to the reduced air services by Tiger Airlines. </li></ul>Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 WEEKLY DOMESTIC SEATS WEEKLY DOMESTIC SEATS WEEKLY DOMESTIC SEATS Number March 2011 Number June 2011 Number Sept 2011 Brisbane 130,857 129,497 130,783 Gold Coast 54,236 51,090 51,060 Cairns 38,878 34,109 37,867 Townsville 16,693 10,489 15,757 Mackay 12,508 10,611 12,610 Sunshine Coast 12,193 11,205 9.089
    14. 14. Sunshine Coast – Domestic Visitor Spending Share of Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>Spending by domestic overnight visitors to the Sunshine Coast increased in the year ended June 2011, growing by 5.9% compared to year ended June 11. </li></ul><ul><li>Overnight visitors are now spending an impressive $1,729M on the Coast. </li></ul><ul><li>Sunshine Coast also grew market share in the June 11 year and is now at record levels. </li></ul>Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Domestic Overnight SC Spending $ % Change p.a. Market Share (%) Jun-08 1,822,000,000 10.4 14.5 Jun-09 1,654,000,000 -9.2 14.5 Jun-10 1,633,000,000 -1.3 14.1 Jun-11 1,729,000,000 5.9 15.6
    15. 15. Sunshine Coast – Total Visitors and Visitor Nights Domestic Visitor Nights (%) Domestic Overnight Visitors (‘000) <ul><li>Visitor numbers are up compared to last year (+14.1%) and nights are up as well (+0.5%). </li></ul><ul><li>Looking at the long term trends, visitor numbers are about the same as they were 10 years ago and visitor nights are slightly lower. </li></ul>Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Domestic Overnight SC Visitors % Change p.a. Domestic Nights % Change p.a. Jun-07 2,947,000 7.8 11,226,000 -1.1 Jun-08 2,936,000 -0.4 13,132,000 17.0 Jun-09 2,589,000 -11.8 10,269,000 -21.8 Jun-10 2,439,000 -5.8 10,602,000 3.2 Jun-11 2,783,000 14.1 10,652,000 0.5
    16. 16. Sunshine Coast – Interstate and Intrastate <ul><li>Main reason for the rise in spending is the rise in intrastate visitor nights :- </li></ul><ul><li>Interstate visitor nights were lower in 2011 after a strong 2010, reflecting the weaker economic climate and the growth in outbound. </li></ul>Source : NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 INTER-state Visitors % Change p.a. INTER-state Nights % Change p.a. INTRA-state Visitors % Change p.a. INTRA-state Nights % Change p.a. Jun- 07 799,000 0.5 4,980,000 -4.4 2,148,000 10.8 6,246,000 1.7 Jun- 08 846,000 5.9 6,809,000 36.7 2,090,000 -2.7 6,323,000 1.2 Jun- 09 665,000 -21.4 4,254,000 -37.5 1,924,000 -7.9 6,015,000 -4.9 Jun-10 700,000 5.3 5,128,000 20.5 1,739,000 -9.6 5,474,000 -9.0 Jun-11 765,000 9.3 4,442,000 -13.4 2,018,000 16.0 6,210,000 13.4
    17. 17. SC – Domestic Market Share (%) Share of Visitor Nights (%) Share of Visitors (%) <ul><li>Both the Sunshine Coast’s share of nights and visitors improved in the year ended June 11 </li></ul><ul><li>Share of visitors peaked in 2005 when the domestic economy was particularly strong, then held quite well during the GFC. </li></ul><ul><li>In 2010 shares softened but picked up in the June 11 year. </li></ul>Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 SC Share of QLD Visitors (%) SC Share of QLD nights (%) Gold Coast Share of QLD Visitors (%) Whitsundays Share of QLD Visitors (%) Tropical North Qld. Share of QLD Visitors (%) Jun- 07 16.6 14.6 21.1 3.4 8.3 Jun- 08 17.0 17.4 20.1 3.0 8.4 Jun- 09 16.1 15.2 19.7 2.5 9.4 Jun-10 15.5 15.0 20.8 2.9 9.1 Jun-11 16.9 15.6 20.1 3.0 7.7
    18. 18. SC – Average Length of Stay (Nights) <ul><li>Sunshine Coast visitors average length of stay improved slightly in the June 11 quarter. </li></ul><ul><li>The average length of stay is remarkably stable, the exception being in 2003 when the Queensland economy really boomed and consumers enjoyed longer holidays. </li></ul><ul><li>Average length of stay is also lower than the overall Queensland average of 4.2 nights, but is similar to the Gold Coast and much lower than Tropical North Queensland. </li></ul>Sunshine Coast Queensland Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 SC Average Length of Stay (nights) Gold Coast Average Length of Stay (nights) Whitsundays Average Length of Stay (nights) Tropical North Qld. Average Length of Stay (nights) Qld Average Length of Stay (nights) Jun- 07 3.8 4.3 4.3 5.4 4.3 Jun- 08 4.5 4.5 5.3 5.6 4.4 Jun- 09 4.0 4.2 4.2 4.8 4.2 Jun-10 4.3 4.3 4.6 6.0 4.5 Jun-11 3.8 3.9 4.2 6.0 4.2
    19. 19. Sunshine Coast – Source Markets by Visitors NSW QLD VIC. Rest of Aus. <ul><li>The Queensland and NSW markets are showing signs of recovery after the GFC :- </li></ul><ul><li>Queenslanders make up the biggest component of the domestic overnight market. </li></ul><ul><li>The Victorian market is also now recovering. </li></ul><ul><li>The rest of Australia is growing strongly. </li></ul>Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 QLD NSW Vic Rest of Australia Visitors % p.a. Visitors % p.a. Visitors % p.a. Visitors % p.a. Jun- 07 2,148,000 10.8 409,000 4.3 260,000 -8.5 130,000 9.2 Jun- 08 2,090,000 -2.7 454,000 11.0 274,000 5.4 118,000 -9.2 Jun- 09 1,924,000 -7.9 355,000 -21.8 210,000 -23.4 100,000 -15.3 Jun-10 1,739,000 -9.6 343,000 -3.4 243,000 15.7 114,000 14.0 Jun-11 2,018,000 16.0 386,000 12.5 248,000 2.1 131,000 14.9
    20. 20. Sunshine Coast – Source Markets % of total visitors NSW QLD VIC. Rest of Aus. <ul><li>Of all the domestic overnight visitors to the Sunshine Coast, Queenslanders are by far the most important. They comprise 72.5 % of visitors currently and this level has been fairly stable over 10 years. </li></ul>Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 QLD NSW Vic Rest of Australia % Total % p.a. % Total % Total Jun- 07 72.9 13.9 8.8 4.4 Jun- 08 71.2 15.5 9.3 4.0 Jun- 09 74.3 13.7 8.1 3.9 Jun-10 71.3 14.1 10.0 4.7 Jun-11 72.5 13.9 8.9 4.7
    21. 21. Sunshine Coast – Brisbane and Regional Qld. visitors Brisbane Regional Qld. <ul><li>The Brisbane market is the most important, providing 42.9% of all domestic overnight visitors. This market is showing some signs of recovery. </li></ul><ul><li>The Queensland regional market is also significant, but is still below the 2005 peak but it is improving. </li></ul>Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Brisbane (42.9% of total) Regional Qld. (29.5% of total) Visitors % Change Visitors % Change Jun- 07 1,407,000 24.3 741,000 -8.2 Jun- 08 1,347,000 -4.3 742,000 0.1 Jun- 09 1,218,000 -9.6 706,000 -4.9 Jun-10 1,056,000 -13.3 683,000 -3.3 Jun-11 1,195,000 13.2 822,000 20.4
    22. 22. Sunshine Coast – Visitor Nights from origin markets <ul><li>The Brisbane market is the most important market overall in terms of visitor nights to the Coast as well. Visitor nights are now recovering strongly. They are growing again from Regional Qld. and NSW. </li></ul><ul><li>Nights from the Victorian market have really softened. </li></ul>Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Qld Brisbane Regional Qld NSW Vic Rest of Australia Total Sunshine Coast Visitor Nights Visitor Nights Visitor Nights Visitor Nights Visitor Nights Visitor Nights Visitor Nights Visitor Nights Jun- 07 6,246,000 3,780,000 2,466,000 2,358,000 1,751,000 871,000 11,226,000 Jun- 08 6,323,000 3,886,000 2,437,000 2,446,000 3,517,000 846,000 13,132,000 Jun- 09 6,015,000 3,708,000 2,307,000 1,904,000 1,680,000 670,000 10,269,000 Jun-10 5,474,000 3,242,000 2,232,000 1,785,000 2,411,000 932,000 10,602,000 Jun-11 6,210,000 3,661,000 2,549,000 1,947,000 1,451,000 1,044,000 10,652,000
    23. 23. Sunshine Coast – Source Markets Share of Qld. NSW QLD VIC. Rest of Aus. <ul><li>This measures the Sunshine Coast’s market share - for example the Sunshine Coast’s share of the Victorians that travel to Queensland. </li></ul><ul><li>The Sunshine Coast has its highest market share amongst Queenslanders and this share is lifting again :- </li></ul><ul><li>The Sunshine Coast also wins a strong share amongst the Victorians. The warmer weather is a particularly strong appeal to this group. Share though, has been flat since 2007. </li></ul><ul><li>Share of the rest of Australia has improved considerably and NSW share is also picking up. </li></ul>Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 QLD NSW Vic Rest of Australia (%) (%) (%) (%) Jun- 07 17.9 12.3 16.2 14.3 Jun- 08 18.2 13.9 17.7 12.7 Jun- 09 17.5 12.0 15.8 12.2 Jun-10 16.6 11.7 16.4 13.7 Jun-11 18.3 12.7 16.6 15.4
    24. 24. Sunshine Coast - Purpose of Visit Visiting Friends and Relatives Holiday/Leisure Business Other <ul><li>The holiday / leisure market is the most important market for the Sunshine Coast, by far, accounting for 57% of overnight domestic visitors :- </li></ul><ul><li>The Sunshine Coast continues to be a holiday destination with 59% of domestic visitors saying this is the reason they visit. The beaches, weather, restaurants /cafes, hinterland and overall ambience are the key reasons why people holiday in Coast. </li></ul><ul><li>As the local population increases, more VFR visitors are coming to the coast and their proportion of total visitors is increasing, now they are 28% of all domestic visitors, however, they are lower spenders. Business visitors are recovering as the economy overall improves. </li></ul>Source : NVS and * TQ estimate Dec 10 Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Holiday / Leisure (57% of total ) Friends and Relatives (28% of total) Business (10% of total ) Education (2.7% of total) Visitors % p.a. Visitors % p.a. Visitors % p.a. Visitors % p.a. Jun- 07 1,861,000 13.1 863,000 -1.4 181,000 5.8 Jun- 08 1,720,000 -7.6 913,000 5.8 214,000 18.2 Jun- 09 1,633,000 -5.1 750,000 -17.9 154,000 -28.0 Jun-10 1,492,000 -8.6 774,000 3.2 120,000 -22.1 Jun-11 1,604,000 7.5 790,000 2.1 272,000 126.7 16,000* 14*
    25. 25. Sunshine Coast - Sub regional visitor numbers <ul><li>The Southern Sub-region has been trending up slowly over the last 10 years and experienced a very good year to June 2011. The Hinterland has been increasing visitors as the cooler climate and Hinterland offer have become more appealing. The year to June 11 was also very good for the Hinterland. The Central Sub-region has been trending down for years and now has nearly half the visits of 2004 but in the year to June 11 is showing an improvement. </li></ul><ul><li>The Northern Sub-region has been trending up slowly over the years and has weathered the GFC. In fact the Northern Sub-region hit a domestic visitation record in the June 11 year. Cooloola also had a very good year. </li></ul>Source :NVS Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors % p.a. Visitors % p.a. Visitors % p.a. Visitors % p.a. Visitors % p.a. Jun- 07 456,000 8.8 272,000 24.2 783,000 10.3 659,000 -1.9 308,000 1.7 Jun- 08 524,000 14.9 251,000 -7.7 882,000 12.6 679,000 3.0 293,000 -4.9 Jun- 09 444,000 -15.3 218,000 -13.1 677,000 -23.2 756,000 11.3 291,000 -0.7 Jun-10 404,000 -9.0 287,000 31.7 548,000 -19.1 814,000 7.7 246,000 -15.5 Jun-11 526,000 30.2 349,000 21.6 560,000 2.2 943,000 15.8 369,000 50.0
    26. 26. Sunshine Coast - Sub regional visitor numbers <ul><li>This charts shows the long term trends in Sub regional numbers from the previous page. </li></ul>Northern Central Southern Hinterland Cooloola Section 4 : Domestic Overnight Market September 11 Quarterly Report Source : NVS October 14, 2011
    27. 27. Sunshine Coast - Sub regional visitor numbers (Qld) <ul><li>The Northern Sub-region has been performing well from the Qld. market with visitor numbers increasing. Hinterland sub region as well has been growing. </li></ul><ul><li>The Southern Sub-region and Cooloola Sub-region are picking in up a little as well. </li></ul><ul><li>The real loss has been with the Central Sub-region but that is showing signs of stabilising. </li></ul>Source :NVS Northern Central Southern Hinterland Cooloola Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 357,000 213,000 574,000 398,000 243,000 Jun- 08 403,000 197,000 656,000 369,000 236,000 Jun- 09 362,000 177,000 474,000 513,000 256,000 Jun-10 316,000 245,000 362,000 510,000 215,000 Jun-11 385,000 263,000 379,000 639,000 317,000
    28. 28. Sunshine Coast - Sub regional visitor numbers (NSW) <ul><li>The Northern Sub region has been performing well from the NSW market since 2005 with visitor numbers increasing. Hinterland Sub-region as well has been growing. </li></ul><ul><li>The Southern Sub-region and Cooloola Sub-region are now also improving. </li></ul><ul><li>The real loss again has been with the Central Sub-region, since 2004, but numbers have been steady since 2009. </li></ul>Source :NVS Northern Central Southern Hinterland Cooloola Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 61,000 31,000 107,000 108,000 32,000 Jun- 08 65,000 33,000 117,000 160,000 36,000 Jun- 09 48,000 27,000 96,000 138,000 24,000 Jun-10 39,000 31,000 80,000 147,000 9,000 Jun-11 68,000 57,000 80,000 151,000 28,000
    29. 29. Sunshine Coast - Sub regional visitor numbers (Vic) <ul><li>The Southern Sub-region is showing signs of improvement from this market. </li></ul><ul><li>The Northern Sub-region is better. The Central area is steady. </li></ul><ul><li>For the Hinterland and Cooloola this is a very small market. </li></ul>Source :NVS Northern Central Southern Hinterland Cooloola Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 20,000 15,000 66,000 105,000 26,000 Jun- 08 40,000 13,000 67,000 116,000 18,000 Jun- 09 26,000 7,000 67,000 80,000 7,000 Jun-10 25,000 6,000 69,000 114,000 16,000 Jun-11 34,000 10,000 69,000 117,000 14,000
    30. 30. Sunshine Coast - Sub regional visitor numbers (rest of Aus) <ul><li>The Northern Sub-region is showing signs of improvement after the GFC. </li></ul><ul><li>The Southern sub-region is growing strongly. </li></ul><ul><li>For the Hinterland and Cooloola this is a very small market. </li></ul>Source :NVS Northern Central Southern Hinterland Cooloola Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 18,000 12,000 36,000 48,000 8,000 Jun- 08 16,000 8,000 42,000 34,000 3,000 Jun- 09 8,000 6,000 40,000 26,000 3,000 Jun-10 23,000 5,000 37,000 42,000 5,000 Jun-11 39,000 19,000 31,000 36,000 10,000
    31. 31. Sunshine Coast Preference <ul><li>Preference measures where Australian consumers would like to have holiday of at least one night or more over the next 2 years. It is an important measure of the desirability of a destination and is collected via a survey conducted by Roy Morgan Research Pty Ltd. </li></ul><ul><li>The Sunshine Coast has 2.207million people who would like to have a holiday on the Coast and this gives the Coast a 28% share. Preference has been falling for years though and the reasons have been documented. There is a hint in the last quarter that the decline maybe stabilising. </li></ul><ul><li>The Gold Coast has the highest Preference and this Preference has remained fairly stable, even over the GFC. </li></ul><ul><li>Share of Qld. Preference Source : Roy Morgan Holiday Tracking Study </li></ul>Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Sunshine Coast Gold Coast Whitsundays Tropical North Qld. P reference Share (%)* Share (%)* Share (%)* Share (%)* Jun- 07 2,404,000 31.1 43.6 23.8 25.8 Jun- 08 2,388,000 31.1 43.6 23.6 25.5 Jun- 09 2,449,000 31.2 44.1 23.1 24.7 Jun-10 2,254,000 29.0 43.7 23.4 23.8 Jun-11 2,207,000 28.3 42.2 21.4 25.4
    32. 32. Sunshine Coast Preference <ul><li>The Preference decline has been most significant from the Sydney market as this market has also been effected by a relatively weak economy since 2001. Preference has improved recently as the economy has started to pick-up. </li></ul><ul><li>Brisbane has been holding up and even got a lift from the recent advertising. </li></ul><ul><li>Victoria has weakened under the weight of the bad weather story in the lead up to Christmas. </li></ul>Source : Roy Morgan Holiday Tracking Study Source : Roy Morgan Holiday Tracking Study Section 4 : Domestic Overnight Market September 11 Quarterly Report October 14, 2011 Sydney Melbourne Brisbane Preference Preference Preference Jun- 07 369,000 400,000 611,000 Jun- 08 377,000 367,000 592,000 Jun- 09 384,000 403,000 539,000 Jun-10 282,000 365,000 620,000 Jun-11 338,000 301,000 610,000
    33. 33. Sunshine Coast Preference – HH Income Segments <ul><li>Preference levels for the Sunshine Coast vary between the income groups. </li></ul><ul><li>Preference continues to grow amongst the highest income groups. These consumers, when they visit, are also the biggest spenders so are very desirable. </li></ul>Section 4 : Domestic Overnight Market September 11 Quarterly Report Source : Roy Morgan Holiday Tracking Study October 14, 2011 $35K or less $35K to $80K $80K to $110K $110K Preference Preference Preference Preference Jun- 07 345,000 690,000 392,000 469,000 Jun- 08 319,000 671,000 379,000 497,000 Jun- 09 301,000 613,000 401,000 603,000 Jun-10 285,000 579,000 344,000 543,000 Jun-11 279,000 504,000 356,000 614,000
    34. 34. September 11 Quarterly Report Sunshine Coast – Positioning Profile Section 4 : Domestic Overnight Market <ul><li>This charts the alignment of a destination (in this case the Sunshine Coast) with Lifestyle Segments. </li></ul><ul><li>For example, while Affluent Families are 8% of the population, they account for 12% of Sunshine Coast Preference – that is this segment has a higher propensity to want to holiday on the Sunshine Coast. </li></ul><ul><li>This Positioning Maps shows the Sunshine Coast is more aligned with the family and more affluent segments. These are the core segments. </li></ul>October 14, 2011 Affluent Families (8%) Affluent Empty Nesters (6%) Golden Age Lifestylers (1%) Average Age (years) Source : Roy Morgan Single Source June 11 (3 year average) 10 20 40 30 50 60 70 80 0 60 20 10 50 70 40 30 EMDA Consumer Positioning Map EMDA Lifestyle Segmentation Base :Australia TM Sunshine Coast Preferrers Students (7%) Affluent Singles (7%) Spend it All Singles (10%) Battler Families (12%) Surviving Families (8%) Struggling Retirees (5%) Mid Income Empty Nesters (10% ) Surviving Empty Nesters (10%) Grey Survivors (11%) 2% Affluent Couples (3%) Saving Couples (2%) 7% 3% 12% 8% 2% 15% 12% 5% 2% 8% 8% 9% 6% C EMDA 2003
    35. 35. Sunshine Coast Preference – Core Segments <ul><li>Preference has been trending down amongst the Affluent Families and Battler Families , but there are signs now that Preference is starting to improve. </li></ul><ul><li>Preference amongst the Affluent Empty Nesters has remained solid even during the GFC. </li></ul>Source : Roy Morgan Holiday Tracking Study Section 4 : Domestic Overnight Market September 11 Quarterly Report Source : Roy Morgan Holiday Tracking Study October 14, 2011 Affluent Families Battler Families Affluent Empty Nesters Preference Preference Preference Jun- 07 283,000 394,000 177,000 Jun- 08 295,000 334,000 201,000 Jun- 09 265,000 355,000 186,000 Jun-10 243,000 347,000 177,000 Jun-11 258,000 320,000 183,000
    36. 36. Aus. and Qld- International Market Trends <ul><li>The International holiday market to Australia is steady (year to June 11) :- </li></ul><ul><li>This market is starting to recover after the GFC but renewed uncertainty is impacting and also the high $A, visitor numbers are up , just (+1.0%). Overall expenditure is up 4%. </li></ul><ul><li>The New Zealand holiday market is weaker (down 4%). </li></ul><ul><li>The European holiday market is also down 5%. </li></ul><ul><li>QLD. saw a recovery in international visitation numbers in 2010 (+1%), in line with the rest of Australia, but the holiday market suffered and total spending is well down :- </li></ul><ul><li>The poor weather dragged on the Qld. holiday market and visitation fell by -5%. The NZ holiday market was especially weak is down 11%. Europe as well is well down in the holiday market (-8%). </li></ul><ul><li>VFR was the stronger component, with visitor numbers up 2% to Qld. </li></ul><ul><li>International business travel picked up considerably (17% in Qld) as the economy improved. </li></ul><ul><li>Total spending by International visitors is well down (-6%). </li></ul>Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011
    37. 37. Sunshine Coast – Spending Share of Qld. Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>The International market continues to be a strong market for the Sunshine Coast , with spending and share of trending up:- </li></ul><ul><li>Spending by visitors is at near record levels. </li></ul><ul><li>The Sunshine Coast is also gaining in share of spending amongst inbound and is at equal record levels. </li></ul><ul><li>This continues to represent opportunities for the Sunshine Coast. </li></ul>Section 5: International Overnight Market Source : IVS, *note includes package expenditure September 11 Quarterly Report October 14, 2011 Inter- national Overnight SC Spending $* % Change p.a. (Spending) Market Share of Qld. spending (%) Jun- 08 180,000,000 -18.9 4.6 Jun- 09 206,000,000 14.4 5.2 Jun-10 230,000,000 11.7 6.0 Jun-11 237,000,000 3.0 6.5
    38. 38. Regions – Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>The Sunshine Coast has been gaining steadily in this market for years on a long term trends basis, although the June 11 year was a little softer :- </li></ul><ul><li>After the impact of the floods, now the world economy looks shaky thanks to global concerns about European and US debt levels. </li></ul>Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors % p.a. Visitors % p.a. Visitors % p.a. Visitors % p.a. Jun- 07 291,410 23.0 829,595 0.0 208,560 -4.4 840,947 -3.2 Jun- 08 282,415 -3.1 849,114 2.4 227,961 9.3 825,808 -1.8 Jun- 09 275,897 -2.3 785,979 -7.4 217,598 -4.5 702,695 -14.9 Jun-10 280,396 1.6 825,618 5.0 213,144 -2.0 653,632 -7.0 Jun-11 259,898 -7.3 753,265 -8.8 186,504 -12.5 648,959 -0.7
    39. 39. Regions – Inbound Visitor Nights Share of Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>The Sunshine Coast has been gaining inbound visitor nights steadily:- </li></ul><ul><li>The Gold Coast has the highest level and this has been flat over the last three years. </li></ul><ul><li>Visitor nights have dropped in TNQ and the Whitsundays have been soft as well. </li></ul>Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitor Nights Visitor Nights Visitor Nights Visitor Nights Jun- 07 2,840,581 7,483,598 1,291,900 6,956,204 Jun- 08 2,396,880 8,072,104 1,221,325 6,438,466 Jun- 09 2,324,972 7,872,593 1,352,089 6,612,129 Jun-10 2,496,447 8,053,738 1,152,550 6,090,725 Jun-11 2,678,080 7,722,704 1,086,254 5,723,492
    40. 40. Regions – Average Length of Stay Share of Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>The Sunshine Coast average length of stay is on a par with the Gold Coast and also Tropical North Queensland :- </li></ul><ul><li>Across these three regions average length of stay has been trending up. </li></ul><ul><li>Average length of stay is steady on the Whitsundays. </li></ul>Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD QLD Days Days Days Days Days Jun- 07 9.7 9.0 6.2 8.3 16.3 Jun- 08 8.5 9.5 5.4 7.8 18.3 Jun- 09 8.4 10.0 6.2 9.4 19.8 Jun-10 8.9 9.8 5.4 9.3 19.8 Jun-11 10.3 10.3 5.8 8.8 19.9
    41. 41. Sunshine Coast – Inbound visitors by market Share of Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>The Sunshine Coast’s No. 1 inbound market is New Zealand (29.7% of inbound) :- </li></ul><ul><li>The New Zealand market has been weak since the GFC but is now steady on the Sunshine Coast. </li></ul><ul><li>The German markets continues to trend up. Other markets are softening thanks to the global debt concerns. </li></ul>UK Other Europe New Zealand Germany Asia Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 NZ UK Germany Other Europe Asia Visitors % of total Visitors % of total Visitors % of total Visitors % of total Visitors % of total Jun- 07 103,271 35.4 61,461 21.1 20,307 7.0 48,990 16.8 17,214 5.9 Jun- 08 88,983 31.5 58,283 20.6 21,888 7.8 53,447 18.9 20,817 7.4 Jun- 09 76,499 27.7 64,793 23.5 23,118 8.4 53,022 19.2 19,023 6.9 Jun-10 81,264 29.0 62,850 22.4 22,924 8.2 52,298 18.7 19,468 6.9 Jun-11 77,311 29.7 54,848 21.1 24,650 9.5 50,774 19.5 14,790 5.7
    42. 42. Sunshine Coast – Inbound visitors by ALOS Share of Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>Asian visitors have the highest average length of stay and its growing again. NZ, Germany , UK and other Europe are all fairly similar. </li></ul>UK Other Europe New Zealand Germany Asia Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 NZ UK Germany Other Europe Asia Nights Nights Nights Nights Nights Jun- 07 9.0 7.7 11.0 8.6 28.5 Jun- 08 8.8 6.3 6.8 5.9 21.6 Jun- 09 7.4 7.2 9.5 6.7 18.1 Jun-10 8.2 8.7 10.3 6.8 11.5 Jun-11 9.4 8.5 7.6 9.5 25.8
    43. 43. New Zealand Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>This is the most important inbound market for the Sunshine Coast :- </li></ul><ul><li>The impact of the GFC and recession in New Zealand is apparent, with NZ numbers softening for the Sunshine Coast since 2007. Since 2008 numbers have been stable, but now they are softening again due to the global uncertainty. </li></ul><ul><li>The Gold Coast is losing visitors from this market. </li></ul>Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors Visitors Visitors Visitors Jun- 07 103,271 219,209 7,399 37,493 Jun- 08 88,983 221,824 10,826 43,331 Jun- 09 76,499 204,665 8,862 38,086 Jun-10 81,264 199,607 7,459 33,725 Jun-11 77,311 182,169 6,850 35,646
    44. 44. UK Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>The Sunshine Coast has held visitor numbers in this market :- </li></ul><ul><li>Tropical North Queensland has been losing in this segment since 2006 and the recent cyclone and GFC have not helped this situation and now the global uncertainty is impacting. </li></ul>Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors Visitors Visitors Visitors Jun- 07 61,461 69,121 62,364 157,198 Jun- 08 58,283 68,658 65,553 141,190 Jun- 09 64,793 68,441 62,335 125,610 Jun-10 62,850 80,122 63,617 112,908 Jun-11 54,848 62,691 49,592 92,676
    45. 45. German Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>The German market is softening slightly overall but the Sunshine Coast continues to grow market share. </li></ul>Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors Visitors Visitors Visitors Jun- 07 20,307 14,905 25,906 47,396 Jun- 08 21,888 18,150 28,529 46,538 Jun- 09 23,118 19,124 30,553 51,448 Jun-10 22,924 15,850 28,797 49,199 Jun-11 24,650 16,939 27,666 48,299
    46. 46. Other Europe Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>The Sunshine Coast has a fairly stable share of this market and numbers are holding up OK :- </li></ul><ul><li>Tropical North Queensland has the highest share, here the warmer climate, the reef, islands and rainforests have a strong appeal, but numbers have been falling thanks to the poor weather and the global uncertainty. </li></ul>Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors Visitors Visitors Visitors Jun- 07 48,990 53,932 62,289 132,845 Jun- 08 53,447 60,592 67,250 134,188 Jun- 09 53,022 58,794 66,295 132,477 Jun-10 52,298 65,780 66,197 127,875 Jun-11 50,774 56,291 59,521 120,865
    47. 47. Asia Inbound visitors Share of Spending (%) - RHS Visitor Spending ($M) - LHS <ul><li>The Sunshine Coast wins a small number of Asian visitors, and the visitation level has been stable for years :- </li></ul><ul><li>The Gold Coast and Tropical North Queensland have a far higher number of Asian visitors, although numbers for the Gold Coast have been trending down. Packaging has assisted the development of this market as well as catering to their needs. </li></ul>Gold Coast TNQ Sunshine Coast Whitsundays Source : IVS Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 SUNSHINE COAST GOLD COAST WHIT- SUNDAYS TROPICAL NORTH QLD Visitors Visitors Visitors Visitors Jun- 07 17,214 387,261 15,903 304,752 Jun- 08 20,817 402,916 14,437 294,243 Jun- 09 19,022 351,702 13,541 206,584 Jun-10 19,469 383,845 14,955 194,880 Jun-11 14,791 355,090 15,151 218,586
    48. 48. Sunshine Coast - Sub regional International markets <ul><li>The Southern Sub-region has been softening in the last three years. The Hinterland has been increasing visitors over the last 10 years. The Central Sub-region has been trending down since 2008. </li></ul><ul><li>The Northern Sub-region has been trending up </li></ul><ul><li>Cooloola as well has been trending up as well although the global uncertainty has impacted in the last few quarters. </li></ul>Source : IVS Northern Central Southern Cooloola Hinterland Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 Northern Cooloola Visitors % p.a. Visitors % p.a. 137,415 12.7 40,538 40.2 128,894 -6.2 51,638 27.4 134,980 4.7 49,299 -4.5 142,822 5.8 57,186 16.0 140,471 -1.6 46,050 -19.5 Southern Hinterland Central Visitors % p.a. Visitors % p.a. Visitors % p.a. Jun- 07 30,780 45.9 14,549 30.6 91,363 30.4 Jun- 08 38,281 24.4 19,464 33.8 75,102 -17.8 Jun- 09 33,118 -13.5 21,359 9.7 80,252 6.9 Jun-10 29,612 -10.6 25,788 20.7 58,811 -26.7 Jun-11 27,543 -7.0 21,252 -17.6 55,630 -5.4
    49. 49. Sunshine Coast - Sub regional visitor numbers (NZ) <ul><li>The Northern Sub-region is softening a little. </li></ul><ul><li>The Southern Sub-region is still soft. </li></ul><ul><li>The real loss has been with the Central Sub-region. </li></ul>Source :IVS n.a. Sample too small to document Northern Central Southern Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 17,987 n.a. 53,160 30,851 n.a. Jun- 08 18,887 n.a. 38,562 29,980 n.a. Jun- 09 14,554 n.a. 40,564 23,565 n.a. Jun-10 14,286 n.a. 33,198 31,131 n.a. Jun-11 12,843 n.a. 30,338 29,805 n.a.
    50. 50. Sunshine Coast - Sub regional visitor numbers (UK) <ul><li>The Northern Sub-region is steady. </li></ul><ul><li>The Central Sub-region is soft. </li></ul><ul><li>Cooloola is also softening. </li></ul>Source :IVS Northern Central Cooloola Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 n.a. n.a. 12,161 38,208 10,943 Jun- 08 n.a. n.a. 11,876 32,930 16,277 Jun- 09 n.a. n.a. 14,450 37,028 15,550 Jun-10 n.a. n.a. 9,569 35,021 22,544 Jun-11 n.a. n.a. 7,703 35,357 15,265
    51. 51. Sunshine Coast - Sub regional visitor numbers (Germany) <ul><li>The Northern Sub-region is trending up. </li></ul><ul><li>Cooloola is growing as the appeal of Fraser Island grows. </li></ul>Source :IVS Northern Cooloola Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 n.a. n.a. n.a. 11,725 5,541 Jun- 08 n.a. n.a. n.a. 11,968 8,659 Jun- 09 n.a. n.a. n.a. 12,398 8,861 Jun-10 n.a. n.a. n.a. 15,528 7,468 Jun-11 n.a. n.a. n.a. 14,773 8,352
    52. 52. Sunshine Coast - Sub regional visitor numbers (Other Europe) <ul><li>The Northern Sub-region is growing strongly, with visitors from other parts of Europe are at near record levels. </li></ul><ul><li>Cooloola is growing as the appeal of Fraser Island grows. </li></ul><ul><li>Asian sample is too small to show sub-regional results. </li></ul>Source :IVS Northern Cooloola Section 5: International Overnight Market September 11 Quarterly Report October 14, 2011 Southern Hinterland Central Northern Cooloola Visitors Visitors Visitors Visitors Visitors Jun- 07 n.a. n.a. n.a. 31,113 11,818 Jun- 08 n.a. n.a. n.a. 32,331 13,709 Jun- 09 n.a. n.a. n.a. 34,042 12,767 Jun-10 n.a. n.a. n.a. 32,521 15,043 Jun-11 n.a. n.a. n.a. 34,452 13,423
    53. 53. Base Trends Assembled Demand Drivers mathematically determined Forecasts of economic drivers sourced EMDA Composite Index of Drivers Mathematically derived Forecasts of the Sunshine Coast Inbound, Overnight Domestic and Accommodation Sector <ul><li>The diagram right outlines the model development process. </li></ul><ul><li>Excludes the impact of major new changes to the Sunshine Coast product. </li></ul><ul><li>This update - Visitor numbers (International and Domestic Overnight) </li></ul>Model Update Process - SunMo Section 6 Demand Outlook for the Sunshine Coast September 11 Quarterly Report October 14, 2011
    54. 54. Section 6 Demand Outlook for the Sunshine Coast <ul><li>The Global Financial uncertainty is still impacting on the Australian economy, but the worst is behind us and GDP and Household Spending is growing again. </li></ul><ul><li>Both Australian GDP and Household Spending are expected to continue to recover. Sept. 11 forecasts are slightly weaker than the June 11 forecasts thanks to a bigger impact of the slowing world economy. </li></ul>Source : ABS / EMDA F F Economic Outlook September 11 Quarterly Report October 14, 2011
    55. 55. Section 6 Demand Outlook for the Sunshine Coast Source : IVS/NVS / EMDA Sunshine Coast Visitor Forecasts Inbound (RHS) Domestic (LHS) F Inbound Drivers (R2 = 0.87) NZ GDP, UK GDP, TFC Outlook, $A exchange Rate Domestic Drivers (R2 = 0.85) Aus. GDP, QLD, NSW, Vic Private Consumption., RMR Preference <ul><li>With Household spending growth gathering pace over 2012, the outlook is better in terms of visitor numbers. Inbound growth tempered by the high Australian dollar and also the short term economic problems in Europe. </li></ul><ul><li>In 2012, both domestic overnight (+0.3%) and inbound (+8.9%) are expected to continue to grow. </li></ul>September 11 Quarterly Report October 14, 2011 Domestic Overnight Inbound (‘000) % p.a. (‘000) % p.a. Jun-08 2,936,000 -0.4 282,415 -3.1 Jun-09 2,589,000 -11.8 275,897 -2.3 Jun-10 2,439,000 -5.8 280,396 1.6 Jun-11 2,783,000 14.1 259,898 -7.3 Jun-12 2,791,000 0.3 283,000 8.9 Jun-13 2,850,000 2.1 291,000 2.9 Jun-14 2,942,000 3.2 299,000 2.7 Jun-15 3,043,000 3.4 306,000 2.4
    56. 56. Key Point Summary <ul><li>The Australian economy continues to grow, but growth has slowed thanks to an erosion in confidence caused by the US and European debt concerns. The economic growth has slowed the most in NSW. </li></ul><ul><li>This slowing has meant the domestic overnight market is fairly flat and holiday spending is well down as holidaymakers tighten their belts. </li></ul><ul><li>Against this weak domestic back drop Sunshine Coast tourism has performed very well :- </li></ul><ul><li>Domestic overnight visitors are up 14.1%. </li></ul><ul><li>Domestic visitor nights are up 0.5%. </li></ul><ul><li>Share of Queensland spending has improved again and is at record levels. </li></ul><ul><li>Preference to holiday on the Sunshine Coast maybe stabilising and Preference amongst the highest income earners (who are also the biggest spenders) is growing. </li></ul><ul><li>The International market to Aus. and Qld. has been weak with spending and visitation soft, mainly due to the renewed concerns about the global financial system and the high Australian dollar. </li></ul><ul><li>Against this weak International market, the Sunshine Coast is gaining in share of spending amongst inbound and is at equal record levels. </li></ul><ul><li>In terms of the outlook, with spending growth gathering pace over 2012, the outlook is better for visitor numbers to the Coast, both domestically and internationally. </li></ul>Section 7 : Summary September 11 Quarterly Report October 14, 2011
    57. 57. Disclaimer While every effort has been made to ensure accuracy of the data in this report, EMDA has not audited the data sources and therefore does not accept any responsibility in relation to financial and/or decisions based on this information. Ownership of all Intellectual Property (modelling methods, EMDA Positioning Maps resides with EMDA). September 11 Quarterly Report October 14, 2011

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