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Culture of Tourism
Developing a Culture of Tourism
 National and local gov’t
actively building
awareness about the
Philippines

A

 Ensure peace &
order (i.e.,
cleanliness,
traffic)

 Conscious about

building strong value
propositions

ATTRACT

 Developing access,

 Strong local

community
participation

Attitude

 Commitment to

Change

accommodations and
activities to touristready levels

good, honest
service

A

ASSURE

A

ACCOUNTABILITY

 Take full responsibility for tourist’s experience
and quality of products

 Take the initiative to make things happen
 Enforce standards and good government
A CULTURE OF TOURISM
• Making each Filipino a stakeholder in the
economic recovery and development of the
country
• Honesty, courtesy, fair pricing, quality
standards and tourist-friendly services will
ensure greater profitability for the Filipino,
his family and his community.
• Tourism is the People’s Business

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Ppt culture of tourism

  • 2. Developing a Culture of Tourism  National and local gov’t actively building awareness about the Philippines A  Ensure peace & order (i.e., cleanliness, traffic)  Conscious about building strong value propositions ATTRACT  Developing access,  Strong local community participation Attitude  Commitment to Change accommodations and activities to touristready levels good, honest service A ASSURE A ACCOUNTABILITY  Take full responsibility for tourist’s experience and quality of products  Take the initiative to make things happen  Enforce standards and good government
  • 3. A CULTURE OF TOURISM • Making each Filipino a stakeholder in the economic recovery and development of the country • Honesty, courtesy, fair pricing, quality standards and tourist-friendly services will ensure greater profitability for the Filipino, his family and his community. • Tourism is the People’s Business