Micheal Foreman

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Micheal Foreman conference presentation at the 2011 Montréal Networking Forum (Paris, April 5 and 6, 2011)

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Micheal Foreman

  1. 1. Practical Implicationof MA (Meeting Architecture) Theories The encounter before, during and after the encounter © Kenes Group 2011
  2. 2. Meet The Kenes Group• Est. 1965. A pioneer in the concept & development of PCO and AMC services• Business 55 Core Clients • Congresses • Corporate, Seminars, Incentives 32 International Congresses • Associations Management 18 European Congresses & Consulting 3 Asia Pacific Congresses • Media & marketing services 16 of them are Kenes AM (Association • E-Learning Management) • Education management• Average yearly performance• More than 50 international events worldwide• Over 55,000 participants• 500 multi-lingual, multi-national employees in 15 locations worldwide• Ranked among the 2 biggest Global Congress Organisers• Only Global Organiser Specializing solely in Medical meetings © Kenes Group 2011
  3. 3. Meeting Architecture Theory• Meetings have the potential to create significantly greater value for stakeholders through better design of content and format.• Meetings provide value for stakeholders through the actions of the participants and meetings are therefore designed to reinforce or change participant behaviour.• Meeting Architecture is the task of designing the meeting experience, its content, format and content © Kenes Group 2011
  4. 4. Our Definition of MA• Meeting Architecture, Kenes style, is a concept that aims at changing the way meetings are taking place.• Meeting Architecture calls for a change which make meetings themselves innovative and the results significant.• Meeting Architecture is not a trend, but a reply to the various needs of our clients for better knowledge exchange, enhanced learning and more effective networking opportunities. © Kenes Group 2011
  5. 5. What our clients are expecting• “Bring the excitement back into Science”• Facilitation of serendipitous encounters• Small meetings within larger meetings• Participants to influence content• More opportunities for younger participants to contribute• Opportunities to plan• More choices• Access to content © Kenes Group 2011
  6. 6. The Encounter?• Face to Face?• Virtual?• Before the Congress?• During the Congress?• After the Congress? © Kenes Group 2011
  7. 7. Practical Implemenation? © Kenes Group 2011
  8. 8. © Kenes Group 2011
  9. 9. Social Networks - Facebook © Kenes Group 2011
  10. 10. Bespoke Networks © Kenes Group 2011
  11. 11. Personal Planner © Kenes Group 2011
  12. 12. ®Chance to Meet © Kenes Group 2011
  13. 13. POKENPoken is your Social Business Card. Its aneasy way to share your contact details and online social networks in the real world. © Kenes Group 2011
  14. 14. SPOTME Spotme is a devise to network, communicate and build relationships at conferences.© Kenes Group 2011
  15. 15. INTERACTIVE VOTING
  16. 16. ®Kpad
  17. 17. ®Q4U
  18. 18. © Kenes Group 2011
  19. 19.  E-learning tool  Generates revenue Accessible educational value  Engages wide range of Enhances benefits to participants stakeholders © Kenes Group 2011
  20. 20. © Kenes Group 2011
  21. 21. So What is the Meeting Architects Role?Facilitate Encounters Facilitate Networking Facilitate Education © Kenes Group 2011
  22. 22. Meeting architecture my congress, my association and my field by creating:• More ways for delegates, members and peers to meet each other• More channels of communication before during and after the meeting• Real and virtual communities that encourage attendance and engagement• Wider opportunities for sponsorship and revenue• Renewed excitement for the meeting © Kenes Group 2011
  23. 23. Thank You! Michael Foreman mforeman@kenes.com +44(0)207-3838030 © Kenes Group 2011

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