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Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
Innotech Presentation: Designing a Mobile App.
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Innotech Presentation: Designing a Mobile App.

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Mobile App Case Studies and Statistics on the US Mobile Marketplace.

Mobile App Case Studies and Statistics on the US Mobile Marketplace.

Published in: Technology, Business
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  • Transcript

    • 1. Designing a Mobile App Case Studies
    • 2. Hello.• Kirk BallouCEO of TouchTitansMobile Experience Studio• Platforms: iOS, Android,Windows Phone, Symbian• Target devices:Smartphones, Tablets and SetTop Box• Mobile UX, Design andDevelopment• Mobile Monday Dallasfounder - momodfw.com Our Clients
    • 3. Mobile Web vs Native•If budget allows. Do both.•Average 5 to 15% of web trafficis mobile% is much higher in travel,shopping, entertainment andgaming.Facebook %33, Twitter %55 andPandora 60%•Multi-platform options. Ok formobile web not OK for games ordevice feature heavy apps.
    • 4. What genres do well? Source: Forrester
    • 5. What genres do well?-music Source: Flurry
    • 6. Which device to target?Android and iOS cover 80.5% of the USmarket in 1st Quarter 2012. Source: Nielsen
    • 7. Which device to target?Android and iOS cover 90% of the US marketin 1st Quarter 2012. Source: NPD Group
    • 8. Top of the app store?
    • 9. Boost your existingbusiness and servicesCheck analytics5 to 15% of yourtraffic is mobilesLoyalty, coupons,content andenhanced services.Geico, GPS, guides,shopping andalarms. Chipotle,Pizza Hut, etc
    • 10. Alarm.com / GuardianFree app drivingsales for a $50/mobusiness model
    • 11. GeicoFree app coveringconsumer interactionsand claim subbmission.
    • 12. StarbucksFree app for consumerloyalty / gift cardtransactions.
    • 13. Maximize your chancesIs it proprietary?Test your target audience.Marketing strategy - On device andVideo work. App Reviews work.
    • 14. Pocket ParrotOne of five ideas wesubmitted to CAICalling All Innovators $10mcontest. 1st place for Booksand Reference category.What helped this app bleepthe radar. 1st txt2speech,reviewsDownloaded in 183countries.
    • 15. NatGeo Photo TipsNFC for gameification.Drive adoption.41 mega pixel camera PureViewNFC for wallet, keys,loyalty cards, checkins.Instant sync.Security.Keys and Wallet runningout of batteries? No thanks.
    • 16. Windows PhoneWordPress Starter KitTurn your Wordpress site intoa mobile app in minutes.Novice at coding
    • 17. Questions?
    • 18. Thank you!Twitter: @kirkballouSite: http://touchtitans.com

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