Innotech Presentation: Designing a Mobile App.

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Mobile App Case Studies and Statistics on the US Mobile Marketplace.

Mobile App Case Studies and Statistics on the US Mobile Marketplace.

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Transcript

  • 1. Designing a Mobile App Case Studies
  • 2. Hello.• Kirk BallouCEO of TouchTitansMobile Experience Studio• Platforms: iOS, Android,Windows Phone, Symbian• Target devices:Smartphones, Tablets and SetTop Box• Mobile UX, Design andDevelopment• Mobile Monday Dallasfounder - momodfw.com Our Clients
  • 3. Mobile Web vs Native•If budget allows. Do both.•Average 5 to 15% of web trafficis mobile% is much higher in travel,shopping, entertainment andgaming.Facebook %33, Twitter %55 andPandora 60%•Multi-platform options. Ok formobile web not OK for games ordevice feature heavy apps.
  • 4. What genres do well? Source: Forrester
  • 5. What genres do well?-music Source: Flurry
  • 6. Which device to target?Android and iOS cover 80.5% of the USmarket in 1st Quarter 2012. Source: Nielsen
  • 7. Which device to target?Android and iOS cover 90% of the US marketin 1st Quarter 2012. Source: NPD Group
  • 8. Top of the app store?
  • 9. Boost your existingbusiness and servicesCheck analytics5 to 15% of yourtraffic is mobilesLoyalty, coupons,content andenhanced services.Geico, GPS, guides,shopping andalarms. Chipotle,Pizza Hut, etc
  • 10. Alarm.com / GuardianFree app drivingsales for a $50/mobusiness model
  • 11. GeicoFree app coveringconsumer interactionsand claim subbmission.
  • 12. StarbucksFree app for consumerloyalty / gift cardtransactions.
  • 13. Maximize your chancesIs it proprietary?Test your target audience.Marketing strategy - On device andVideo work. App Reviews work.
  • 14. Pocket ParrotOne of five ideas wesubmitted to CAICalling All Innovators $10mcontest. 1st place for Booksand Reference category.What helped this app bleepthe radar. 1st txt2speech,reviewsDownloaded in 183countries.
  • 15. NatGeo Photo TipsNFC for gameification.Drive adoption.41 mega pixel camera PureViewNFC for wallet, keys,loyalty cards, checkins.Instant sync.Security.Keys and Wallet runningout of batteries? No thanks.
  • 16. Windows PhoneWordPress Starter KitTurn your Wordpress site intoa mobile app in minutes.Novice at coding
  • 17. Questions?
  • 18. Thank you!Twitter: @kirkballouSite: http://touchtitans.com