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Innotech Presentation: Designing a Mobile App. Presentation Transcript
Designing a Mobile App Case Studies
Hello.• Kirk BallouCEO of TouchTitansMobile Experience Studio• Platforms: iOS, Android,Windows Phone, Symbian• Target devices:Smartphones, Tablets and SetTop Box• Mobile UX, Design andDevelopment• Mobile Monday Dallasfounder - momodfw.com Our Clients
Mobile Web vs Native•If budget allows. Do both.•Average 5 to 15% of web trafficis mobile% is much higher in travel,shopping, entertainment andgaming.Facebook %33, Twitter %55 andPandora 60%•Multi-platform options. Ok formobile web not OK for games ordevice feature heavy apps.
StarbucksFree app for consumerloyalty / gift cardtransactions.
Maximize your chancesIs it proprietary?Test your target audience.Marketing strategy - On device andVideo work. App Reviews work.
Pocket ParrotOne of five ideas wesubmitted to CAICalling All Innovators $10mcontest. 1st place for Booksand Reference category.What helped this app bleepthe radar. 1st txt2speech,reviewsDownloaded in 183countries.
NatGeo Photo TipsNFC for gameification.Drive adoption.41 mega pixel camera PureViewNFC for wallet, keys,loyalty cards, checkins.Instant sync.Security.Keys and Wallet runningout of batteries? No thanks.
Windows PhoneWordPress Starter KitTurn your Wordpress site intoa mobile app in minutes.Novice at coding