4. Some search engines use a recommendation system as
part of how they rank your web site. So webmasters will
often trade links with other webmasters. The different
search engines see a link from web site A to web site B
as a recommendation from web site A. a link farm is
when a web master will have many different websites
and will just fill them with links to all the pages of his
other sites no matter how unrelated the items on the
different sites may be.
6. Many people think that spam is just those annoying
emails that offer to increase your size or guarantee
weight loss, one of my favorites are the stock tips that
come in from nowhere because I may actually buy stocks
because someone I don’t know got my email
address as well as a few thousand others and told me to
buy some stock, or the annoying pop ups that appear
when you are trying to read a web site. These are
common forms of spam but they are not the only kind.
There are also spam websites. This is when there is no
content on the site of actual use and the sites content is
only to try to bring in people in the hopes that you will
click a link to a site that pays the first site for
7. traffic. Some websites will pay $0.25 for every person
you bring to their site. These sites are also considered
spam.
9. The content of your site is very important. You need to
make sure that not only is it relevant to the topic of your
site, but that it is interesting or informative to your
readers/customers. If you do not change the content on
your site and add items regularly you will find that
people will stop visiting your site. Lets say you have a
travel website and you do not update it often you may
still be advertising summer vacations in the winter and
will not be making as many winter vacations sales as you
should be.
11. An algorithm is basically a mathematical equation. The
search engines check over website on the internet every
few weeks. It then tallies up how relevant your content
keywords are compared to your Meta keywords, the
basic design of the site and it counts all the links to your
site. It then takes all this information and does what it
does and then it comes out with your page rank. Then in
another few weeks when it runs it again it will
recalculate and re rank the site.
13. One of the things a search engine will look for is how
simple your site will be for the end user. The site needs
to be easy to get around and it should not be too
difficult to find information listed on an inner page. If I
am looking for something and I can not find it on your
site in a few seconds I will just click on another site. So
make sure to keep that in mind.
14. Factoring in the above information when building your
website or taking it into account and redesigning you
site will help you bring in more traffic.