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1. Five Proven Strategies to Increase Traffic to Your Site

2. There are so many ways that you can promote your
online business or website that it can seem
overwhelming. Some methods are more effective than
others. So how do you know which ones will work.
These five methods are proven to generate traffic to
your site as well as generating income for you.

3. 1. Offer a Freebie.

4. One thing that appeals to everyone is "free." If

5. it is free people will take it. Think about all the samples
of cheese given away at grocery stores. Do you really
want a small piece of cheese? Probably not! But you
take it anyway simply because it is free and someone is
nice

6. enough to offer it to you. This same principle applies
with information or services offered from your website.
You can send out free newsletters, free email courses, or
offer a free trial period. One popular item being given
away now are free credit reports or free PC scans. These
freebies are what we in the marketing field like to call
"teasers". After running the free credit report or PC
scan, the customer is alerted if something unusual is
found on their credit record or PC and then presented
with an offer to show them what it is or repair the
problem for a fee. This can be an effective way to

7. get information to your potential customers, create sales
or generate traffic to your site.

8. 2. Provide Useful Information.

9. Your website contains information about a service

10. or a product that you are very knowledgeable about.
You can generate traffic to your site by writing articles in
your area of expertise and having them published in an
ezine or an article

11. information site or directory. Submitting to directories is
often free and can be very effective in generating links
back to your site. The most effective way to use articles
is to write them for free and ask in return that the
publisher allow you to include a byline. A byline is a
brief summary of the author and their credentials along
with their website. Your byline is a way

12. that readers will come to know you as an expert on a
particular topic. This generates trust that your site is a
source of credible information.

13. 3. Utilize Pay-Per-Click Programs.

14. Some search engines allow a website to

15. purchase ranking. This is an excellent Internet

16. marketing technique in that it is effective and

17. inexpensive. In the pay-per-click programs, your website
is billed only for those who actually visit the page. This
is a more effective strategy than banner ads which may
be seen by millions but only used by a few. When using
the pay-per-click

18. programs you choose keywords relative to your site.
When those keywords are entered into the search your
site will appear. If the surfer chooses to view your site,
you are then billed for that click. Many pay-per-click
programs offer several

19. other benefits as well, including updated lists of

20. commonly used keywords and tracking.

21. 4. Network with Other Internet Marketers.

22. Remember that there are many other individuals out
there trying to succeed in this business as well. You can
choose to network with those who

23. have similar marketing ideas. When networking, you
share links and refer customers to

24. each other. Always be very cautious when

25. choosing a networking partner since everything that you
recommend is a reflection of yourself or your product.
Therefore, be certain that your

26. networking partner is a reputable source of

27. information. Know something about the product or
service offered by reading, listening to, or by actually
using the product.

28. 5. Utilize Offline Sources of Advertising.

29. Simply because your website is online, doesn't

30. mean that all your advertising has to be. Advertise

31. in newspapers, on TV or the radio. You can send out a
press release to get your information to thousands of
people all over the country. Pass out flyers and
postcards in your neighborhood. Use your imagination
to find unique ways of letting the public know about
your product or service.

32. Utilize any or all of the above strategies. These five
strategies will ensure your internet marketing success
when used consistently.

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