Touchatag™ Enabling contactless applications Case study: Accor Services Pilot Anthony Belpaire GM, touchatag™, an Alcatel-Lucent Venture [email_address] http://business.touchatag.com twitter: @touchatag

We all agree on this vision… NFC as Swiss knife % | touchatag ™ | March 2009 web access payment loyalty communication couponing advertising transport Where are the applications? Where are the NFC phones? BUT

web

access

payment

loyalty

communication

couponing

advertising

transport

Where are the applications?

Where are the NFC phones?

One contactless tag, many applications | touchatag ™ | March 2009 web access payment loyalty transport communication couponing advertising PC access (partnership) Alcatel-Lucent Omnitouch MyTeamwork Touchatag email server Touchatag SMS server Alcatel-Lucent Advertising selection service Pre-paid Post-paid Facebook & Twitter through Touchatag Alcatel-Lucent rating engine % catalogue of own and 3rd party applications NFC stickers and handhelds

web

access

payment

loyalty

transport

communication

couponing

advertising

catalogue of own and 3rd party applications

NFC stickers and handhelds

Touchatag Offering: solving the pain points | touchatag ™ | March 2009 Loyalty Couponing MyTeamwork Interactive advertising Payment SMS Time-registration Voicecall 8610 ICC Vouchers API Applications Catalogue Tags Readers eValue solution Your solution Touchatag™ Application Correlation Server 5931 ADSS

eValue solution

Your solution

Telecom operators & contactless payment | touchatag ™ | March 2009 NOW SOON SMS payments NFC card payments, vouchers and fidelity NFC phone payments, vouchers and fidelity

SMS payments

NFC card payments, vouchers and fidelity

NFC phone payments, vouchers and fidelity

Case study Accor Services: contactless payment + many more Accor-Service: Leading provider of employee incentives Lunch meal vouchers – Gift voucher – Eco vouchers # 30 Million beneficiaries (employees) under portfolio in 40 countries # 1 Mio affiliates (PoS) under portfolio in 40 countries Switch from paper to e-vouchers via contactless tag with payment application Time-savings and cost-saving for customer (employer) Growth opportunity by new value added services

Accor-Service: Leading provider of employee incentives

Lunch meal vouchers – Gift voucher – Eco vouchers

# 30 Million beneficiaries (employees) under portfolio in 40 countries

# 1 Mio affiliates (PoS) under portfolio in 40 countries

Switch from paper to e-vouchers via contactless tag with payment application

Time-savings and cost-saving for customer (employer)

Growth opportunity by new value added services

Accor Services contactless payment pilot extended Pilot in Antwerp and Namur, Belgium Since June 2008 250 users NFC stickers 5 retail outlets Accor Services Electronic Meal Vouchers Possibility to top-up SVA account | touchatag ™ | March 2009 Extended with

Pilot in Antwerp and Namur, Belgium

Since June 2008

250 users

NFC stickers

5 retail outlets

Accor Services Electronic Meal Vouchers

Possibility to top-up SVA account

Accor-Service Case Study future | touchatag ™ | March 2009 NFC Paper vouchers E-vouchers + %

Paper vouchers

+

Enabling the long tail of contactless applications | touchatag ™ | March 2009 Contactless payment Loyalty services RFID enabled communication Time registration Rental services Collection management Smart objects before with touchatag RFID applications & services BUT Expensive Closed Vertical Specialized Complex For businesses & operators: One card – multiple applications For web developers: Creating contactless apps (API) For consumers: DIY Internet of Things

before

with touchatag

RFID applications & services

BUT

Expensive

Closed

Vertical

Specialized

Complex