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Touchatag On Internet Of Things And Contactless Applications using RFID and NFC technology
 

Touchatag On Internet Of Things And Contactless Applications using RFID and NFC technology

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touchatag, Alcatel-Lucent Venture presentation on the Internet of Things conference, May 7-8th, Brussels, Belgium

touchatag, Alcatel-Lucent Venture presentation on the Internet of Things conference, May 7-8th, Brussels, Belgium

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  • Anthony belpaire Presentation en francais 3 objectives: temoignage pourquoi alu y crois, temoignage des qq applications ou IoT joue une role MAINTENANT, donner inspiration pour vie prof ou prive Alu venture: hight growth opportunities

Touchatag On Internet Of Things And Contactless Applications using RFID and NFC technology Touchatag On Internet Of Things And Contactless Applications using RFID and NFC technology Presentation Transcript

  • Anthony Belpaire, GM touchatag, an Alcatel-Lucent Venture Internet of Things conference, Brussels, May 6 th , 2009 Connecting people with online applications via objects | touchatag ™ | March 2009 [email_address] http:// business.touchatag.com twitter: @touchatag
    • Thousands of applications get an on-the-go accessiblity
      • One touch information retrieval
      • One touch registration of full-filled services
      • One touch trigger to launch an application
    | touchatag ™ | May 2009 The Internet of Things will revolutionize our personal, social and professional spheres…
    • Thousands of new applications as we cross 3000 objects a day
      • Smart momuments, locations, posters,..
      • Intelligent toys, books, merchandise
      • Interactive adds, displays,..
    Connecting People to online services through real-world objects
      • IoT makes objects smart
    • IoT makes applications easy, fast and simple
  • Enabling the long tail of contactless applications | touchatag ™ | March 2009 | touchatag ™ | March 2009 Contactless payment Loyalty services RFID enabled communication Time registration Rental services Collection management Smart objects
    • before
    • with touchatag
    • RFID applications & services
    • BUT
    • Expensive
    • Closed
    • Vertical
    • Specialized
    • Complex
    For businesses & operators: One card – multiple applications For web developers: Creating contactless apps (API) For consumers: DIY Internet of Things
  • The Touchatag kit: IoT for and by end-users | touchatag ™ | March 2009 Web link wheel Opens URLs one after the other on every touch Music player A paper cube that controls your PC’s music player Souvenir photo Opens up your favorite online photos and albums Example applications
  • Social media example | touchatag ™ | March 2009 My daddy rfid-enabled all of my toys and books so I can swipe them to tweet to the world what I am doing. We are using touchatag rfid tags. leela_ting I am currently reading I Love You Through and Through by Bernadette Shustak. [using touchatag rfid tags to tweet the book that I am reading] 2 minutes ago from touchatag
    • Touchatag twitter app
  • Information retrieval | touchatag ™ | March 2009 iPhone with recognition software Tagged bottle of wine
  • Easy communication | touchatag ™ | March 2009 NFC phone calls person on tagged picture
  • Touchatag Developer Network [TDN] | touchatag ™ | March 2009 low treshold open identification service to create and promote your own projects API . Crowd Sourcing . Application Store of certified app . Prototype support
  • TDN Example: VisAge | touchatag ™ | March 2009 VisAge Communication and information system for elderly and Alzheimer patients. Easy access to the system
  • Example: Mobile workforce | touchatag ™ | March 2009
  • We all agree on this vision… NFC as Swiss knife | touchatag ™ | March 2009 % | touchatag ™ | March 2009
    • web
    • access
    • payment
    • loyalty
    • communication
    • couponing
    • advertising
    • transport
    • Where are the applications?
    • Where are the NFC phones?
    BUT
  • One contactless tag, many applications | touchatag ™ | March 2009 | touchatag ™ | March 2009
    • web
    • access
    • payment
    • loyalty
    • transport
    • communication
    • couponing
    • advertising
    PC access (partnership) Alcatel-Lucent Omnitouch MyTeamwork Touchatag email server Touchatag SMS server Alcatel-Lucent Advertising selection service Pre-paid Post-paid Facebook & Twitter through Touchatag Alcatel-Lucent rating engine %
    • catalogue of own and 3rd party applications
    • NFC stickers and handhelds
  • Touchatag Offering | touchatag ™ | March 2009 | touchatag ™ | March 2009 Loyalty Couponing MyTeamwork Interactive advertising Payment SMS Time-registration Voicecall 8610 ICC Vouchers API Applications Catalogue Tags Readers
    • eValue solution
    • Your solution
    Touchatag™ Application Correlation Server 5931 ADSS
  • Business model
    • Running the Application Correlation Server
    • subscription fees
      • free for consumers and application developers in prototype phase
    • Whole Saler
      • Existing Card Service providers to provide auxiliary services
      • MNO to bundle Applications with NFC Devices
    • Certification fees of readers/tags
    | touchatag ™ | March 2009
  • Case study Accor Services: contactless payment + many more
    • Accor-Service: Leading provider of employee incentives
        • Lunch meal vouchers – Gift voucher – Eco vouchers
        • # 30 Million beneficiaries (employees) under portfolio in 40 countries
        • # 1 Mio affiliates (PoS) under portfolio in 40 countries
      • Switch from paper to e-vouchers via contactless tag with payment application
        • Time-savings and cost-saving for customer (employer)
        • Growth opportunity by new value added services
  • Accor Services contactless payment pilot extended
    • Pilot in Antwerp and Namur, Belgium
      • Since June 2008
      • 250 users
      • NFC stickers
      • 5 retail outlets
      • Accor Services Electronic Meal Vouchers
      • Possibility to top-up SVA account
    | touchatag ™ | March 2009 | touchatag ™ | March 2009 Extended with
  • Accor-Service Case Study | touchatag ™ | March 2009 | touchatag ™ | March 2009 NFC
    • Paper vouchers
    E-vouchers
    • +
    future %