Anthony Belpaire, GM touchatag, an Alcatel-Lucent Venture Internet of Things conference, Brussels, May 6 th , 2009 Connecting people with online applications via objects | touchatag ™ | March 2009 [email_address] http:// business.touchatag.com twitter: @touchatag

Thousands of applications get an on-the-go accessiblity One touch information retrieval One touch registration of full-filled services One touch trigger to launch an application | touchatag ™ | May 2009 The Internet of Things will revolutionize our personal, social and professional spheres… Thousands of new applications as we cross 3000 objects a day Smart momuments, locations, posters,.. Intelligent toys, books, merchandise Interactive adds, displays,.. Connecting People to online services through real-world objects IoT makes objects smart IoT makes applications easy, fast and simple

Thousands of applications get an on-the-go accessiblity

One touch information retrieval

One touch registration of full-filled services

One touch trigger to launch an application

Thousands of new applications as we cross 3000 objects a day

Smart momuments, locations, posters,..

Intelligent toys, books, merchandise

Interactive adds, displays,..

IoT makes objects smart

IoT makes applications easy, fast and simple

Enabling the long tail of contactless applications | touchatag ™ | March 2009 | touchatag ™ | March 2009 Contactless payment Loyalty services RFID enabled communication Time registration Rental services Collection management Smart objects before with touchatag RFID applications & services BUT Expensive Closed Vertical Specialized Complex For businesses & operators: One card – multiple applications For web developers: Creating contactless apps (API) For consumers: DIY Internet of Things

before

with touchatag

RFID applications & services

BUT

Expensive

Closed

Vertical

Specialized

Complex

The Touchatag kit: IoT for and by end-users | touchatag ™ | March 2009 Web link wheel Opens URLs one after the other on every touch Music player A paper cube that controls your PC’s music player Souvenir photo Opens up your favorite online photos and albums Example applications

Social media example | touchatag ™ | March 2009 My daddy rfid-enabled all of my toys and books so I can swipe them to tweet to the world what I am doing. We are using touchatag rfid tags. leela_ting I am currently reading I Love You Through and Through by Bernadette Shustak. [using touchatag rfid tags to tweet the book that I am reading] 2 minutes ago from touchatag Touchatag twitter app

Touchatag twitter app

Information retrieval | touchatag ™ | March 2009 iPhone with recognition software Tagged bottle of wine

Easy communication | touchatag ™ | March 2009 NFC phone calls person on tagged picture

Touchatag Developer Network [TDN] | touchatag ™ | March 2009 low treshold open identification service to create and promote your own projects API . Crowd Sourcing . Application Store of certified app . Prototype support

TDN Example: VisAge | touchatag ™ | March 2009 VisAge Communication and information system for elderly and Alzheimer patients. Easy access to the system

Example: Mobile workforce | touchatag ™ | March 2009

We all agree on this vision… NFC as Swiss knife | touchatag ™ | March 2009 % | touchatag ™ | March 2009 web access payment loyalty communication couponing advertising transport Where are the applications? Where are the NFC phones? BUT

web

access

payment

loyalty

communication

couponing

advertising

transport

Where are the applications?

Where are the NFC phones?

One contactless tag, many applications | touchatag ™ | March 2009 | touchatag ™ | March 2009 web access payment loyalty transport communication couponing advertising PC access (partnership) Alcatel-Lucent Omnitouch MyTeamwork Touchatag email server Touchatag SMS server Alcatel-Lucent Advertising selection service Pre-paid Post-paid Facebook & Twitter through Touchatag Alcatel-Lucent rating engine % catalogue of own and 3rd party applications NFC stickers and handhelds

web

access

payment

loyalty

transport

communication

couponing

advertising

catalogue of own and 3rd party applications

NFC stickers and handhelds

Touchatag Offering | touchatag ™ | March 2009 | touchatag ™ | March 2009 Loyalty Couponing MyTeamwork Interactive advertising Payment SMS Time-registration Voicecall 8610 ICC Vouchers API Applications Catalogue Tags Readers eValue solution Your solution Touchatag™ Application Correlation Server 5931 ADSS

eValue solution

Your solution

Business model Running the Application Correlation Server subscription fees free for consumers and application developers in prototype phase Whole Saler Existing Card Service providers to provide auxiliary services MNO to bundle Applications with NFC Devices Certification fees of readers/tags | touchatag ™ | March 2009

Running the Application Correlation Server

subscription fees

free for consumers and application developers in prototype phase

Whole Saler

Existing Card Service providers to provide auxiliary services

MNO to bundle Applications with NFC Devices

Certification fees of readers/tags

Case study Accor Services: contactless payment + many more Accor-Service: Leading provider of employee incentives Lunch meal vouchers – Gift voucher – Eco vouchers # 30 Million beneficiaries (employees) under portfolio in 40 countries # 1 Mio affiliates (PoS) under portfolio in 40 countries Switch from paper to e-vouchers via contactless tag with payment application Time-savings and cost-saving for customer (employer) Growth opportunity by new value added services

Accor-Service: Leading provider of employee incentives

Lunch meal vouchers – Gift voucher – Eco vouchers

# 30 Million beneficiaries (employees) under portfolio in 40 countries

# 1 Mio affiliates (PoS) under portfolio in 40 countries

Switch from paper to e-vouchers via contactless tag with payment application

Time-savings and cost-saving for customer (employer)

Growth opportunity by new value added services

Accor Services contactless payment pilot extended Pilot in Antwerp and Namur, Belgium Since June 2008 250 users NFC stickers 5 retail outlets Accor Services Electronic Meal Vouchers Possibility to top-up SVA account | touchatag ™ | March 2009 | touchatag ™ | March 2009 Extended with

Pilot in Antwerp and Namur, Belgium

Since June 2008

250 users

NFC stickers

5 retail outlets

Accor Services Electronic Meal Vouchers

Possibility to top-up SVA account

Accor-Service Case Study | touchatag ™ | March 2009 | touchatag ™ | March 2009 NFC Paper vouchers E-vouchers + future %

Paper vouchers

+