Touchatag On Internet Of Things And Contactless Applications using RFID and NFC technology

Anthony Belpaire, GM touchatag, an Alcatel-Lucent Venture Internet of Things conference, Brussels, May 6 th , 2009 Connecting people with online applications via objects | touchatag ™ | March 2009 [email_address] http:// business.touchatag.com twitter: @touchatag

Thousands of applications get an on-the-go accessiblity
One touch information retrieval
One touch registration of full-filled services
One touch trigger to launch an application
| touchatag ™ | May 2009 The Internet of Things will revolutionize our personal, social and professional spheres…
Thousands of new applications as we cross 3000 objects a day
Smart momuments, locations, posters,..
Intelligent toys, books, merchandise
Interactive adds, displays,..
Connecting People to online services through real-world objects
IoT makes objects smart
IoT makes applications easy, fast and simple

Enabling the long tail of contactless applications | touchatag ™ | March 2009 | touchatag ™ | March 2009 Contactless payment Loyalty services RFID enabled communication Time registration Rental services Collection management Smart objects
before
with touchatag
RFID applications & services
BUT
Expensive
Closed
Vertical
Specialized
Complex
For businesses & operators: One card – multiple applications For web developers: Creating contactless apps (API) For consumers: DIY Internet of Things

The Touchatag kit: IoT for and by end-users | touchatag ™ | March 2009 Web link wheel Opens URLs one after the other on every touch Music player A paper cube that controls your PC’s music player Souvenir photo Opens up your favorite online photos and albums Example applications

Social media example | touchatag ™ | March 2009 My daddy rfid-enabled all of my toys and books so I can swipe them to tweet to the world what I am doing. We are using touchatag rfid tags. leela_ting I am currently reading I Love You Through and Through by Bernadette Shustak. [using touchatag rfid tags to tweet the book that I am reading] 2 minutes ago from touchatag
Touchatag twitter app

Information retrieval | touchatag ™ | March 2009 iPhone with recognition software Tagged bottle of wine

Easy communication | touchatag ™ | March 2009 NFC phone calls person on tagged picture

Touchatag Developer Network [TDN] | touchatag ™ | March 2009 low treshold open identification service to create and promote your own projects API . Crowd Sourcing . Application Store of certified app . Prototype support

TDN Example: VisAge | touchatag ™ | March 2009 VisAge Communication and information system for elderly and Alzheimer patients. Easy access to the system

Example: Mobile workforce | touchatag ™ | March 2009

We all agree on this vision… NFC as Swiss knife | touchatag ™ | March 2009 % | touchatag ™ | March 2009
web
access
payment
loyalty
communication
couponing
advertising
transport
Where are the applications?
Where are the NFC phones?
BUT

One contactless tag, many applications | touchatag ™ | March 2009 | touchatag ™ | March 2009
web
access
payment
loyalty
transport
communication
couponing
advertising
PC access (partnership) Alcatel-Lucent Omnitouch MyTeamwork Touchatag email server Touchatag SMS server Alcatel-Lucent Advertising selection service Pre-paid Post-paid Facebook & Twitter through Touchatag Alcatel-Lucent rating engine %
catalogue of own and 3rd party applications
NFC stickers and handhelds

Touchatag Offering | touchatag ™ | March 2009 | touchatag ™ | March 2009 Loyalty Couponing MyTeamwork Interactive advertising Payment SMS Time-registration Voicecall 8610 ICC Vouchers API Applications Catalogue Tags Readers
eValue solution
Your solution
Touchatag™ Application Correlation Server 5931 ADSS

Business model
Running the Application Correlation Server
subscription fees
free for consumers and application developers in prototype phase
Whole Saler
Existing Card Service providers to provide auxiliary services
MNO to bundle Applications with NFC Devices
Certification fees of readers/tags
| touchatag ™ | March 2009

Case study Accor Services: contactless payment + many more
Accor-Service: Leading provider of employee incentives
Lunch meal vouchers – Gift voucher – Eco vouchers
# 30 Million beneficiaries (employees) under portfolio in 40 countries
# 1 Mio affiliates (PoS) under portfolio in 40 countries
Switch from paper to e-vouchers via contactless tag with payment application
Time-savings and cost-saving for customer (employer)
Growth opportunity by new value added services

Accor Services contactless payment pilot extended
Pilot in Antwerp and Namur, Belgium
Since June 2008
250 users
NFC stickers
5 retail outlets
Accor Services Electronic Meal Vouchers
Possibility to top-up SVA account
| touchatag ™ | March 2009 | touchatag ™ | March 2009 Extended with

Accor-Service Case Study | touchatag ™ | March 2009 | touchatag ™ | March 2009 NFC
Paper vouchers
E-vouchers
+
future %

http://intive.com	15
http://polvocorso.wordpress.com	12
http://www.slideshare.net	10
http://10billiontinyscreens.com	3
http://www.tumblr.com	1
http://www.linkedin.com	1

Touchatag On Internet Of Things And Contactless Applications using RFID and NFC technology

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