touchatag - long tail of contactless RFID-NFC applications - Betagroup - May 26 - 2009 - 1 slide

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Presentation delivered on the Betagroup #10 entrepreneurial meeting in Brussels, Belgium on May 26 th , 2009. Touchatag provides the tools for businesses, application developers and consumers to create contactless applications. For this it uses RFID and NFC technology, as well as 2D barcodes. RFID is a proven technology and there are more than 2 Billion HF RFID cards out there (transport cards, payment cards etc). But these applications and solutions are typically closed, expensive and vertical. With touchatag we want to make this affordable, easy and accessible for anyone. On the Internet everyone can create a website, blog etc. We provide the tools for everyone to create contactless applications like access solutions, contactless payment, time registration, rental solutions, collection management etc. The core of touchatag is its Application Correlation Service, providing tag, application and reader management, tag correlation, action execution etc. For consumers we provide a starter package for 29.95 Euro (39.95 USD) including 1 USB reader for Mac/PC and 10 RFID tags (stickers): http://www.touchatag.com/e-store. The website http://www.touchatag.com where you can select and customize applications to link to an RFID tag. For application developers we provide a specification tool as well as APIs to create their own contactless applications: http://www.touchatag.com/developer For businesses, touchatag provides the opportunity to link one contactless card to multiple applications. http://business.touchatag.com

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touchatag - long tail of contactless RFID-NFC applications - Betagroup - May 26 - 2009 - 1 slide - Presentation Transcript

Touchatag – an Alcatel-Lucent Venture, since March 2008 (BE & US) Enabling the long tail of contactless applications | touchatag ™ | March 2009 | touchatag ™ | March 2009
- http://www.touchatag.com [email_address] @touchatag
Contactless payment Loyalty services RFID enabled communication Time registration Rental services Collection management Smart objects
- before
- RFID applications & services
- BUT
- Expensive
- Closed
- Vertical
- Specialized
- Complex
For consumers: DIY Internet of Things leela_ting : using touchatag rfid tags to tweet the book that I am reading 2 minutes ago from touchatag For businesses & operators: 1 card – #applications For web developers: Creating contactless apps (API)