Touchatag,  an Alcatel-Lucent Venture on Internet of things & Mobile Wallet 2.0 Toon Coppens October 2009
<ul><li>R&D Budget:  €2.5 billion </li></ul><ul><li>Active Patents Held: More than  26,000 </li></ul><ul><li>Nobel Prizes ...
Internet of Things
INTERNET OF THINGS ? CONNECT OBJECTS TO THE ONLINE WORLD
INTERNET OF THINGS? OBJECTS BECOME SMART
INTERNET OF THINGS? LAUNCH APPLICATIONS WITH A SIMPLE TOUCH
INTERNET OF THINGS ? GET STARTED YOURSELF
Mobile Wallet 2.0
<ul><li>Paper vouchers </li></ul>E-card
MOBILE WALLET 2.0 ? USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS
MOBILE WALLET 2.0 ? USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS
Tag (identity) & wallet Personal context + + Social relevance = MOBILE WALLET 2.0 ? MORE THAN THE LEGACY WALLET
MOBILE WALLET 2.0 ? TOUCH WITH PHONE TO RENT
MOBILE WALLET 2.0 ? SCAN WITH MOBILE CAMERA AND SEE YOUR DISCOUNTS
MOBILE WALLET 2.0 ? PAY BY PHONE AND CONTROL YOUR ECO FOOT PRINT
MOBILE WALLET 2.0 ? PAY BY PHONE AND SHARE YOUR SHOPPING DAY
MOBILE WALLET 2.0 ? YOUR PERSONAL MOBILE CINEMA APPLICATION
touchatag Application Correlation Server  And Profile System Gateway Credit/Debit Card  Payment method Stored Value Accoun...
Bridge between CRM, advertising, direct marketing and sales MOBILE WALLET 2.0 ? ARE YOU READY?
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Alcatel Lucent Touchatag At Digital Marketing First Emakina Academy - Internet of Things And Wallet 2 0 (mobile payment)

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Presentation by Toon Coppens, marketing Director touchatag, an Alcatel-Lucent venture. This presentation covers the area of Internet of Things and mobile wallet 2.0. This presentation was given at digital marketing first, Brussels, in the Emakina academy on 22 October 2009.

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  • Consumer applications are very broad: e.g. linking real world items to the online world
  • Via 2D barcodes and a scanning camera included in a phone, a barcode can be scanned and can initiate an application
  • NFC phone calls person on tagged picture
  • Touchatag starter package, available worldwide via http://www.touchatag.com/e-store includes 1 USB RFID reader (ACS ACR122) and 10 UHF Mifare Ultralight RFID tags
  • http://business.touchatag.com
  • Drivers Cost-savings at Accor-Service and Accor-Service customers BUT Substitution not sufficient, re-thinking what an Accor eTag could mean for beneficiaries Should fidelize employee Should be revenu creator by other value added services besides payment Touchatag provides catalogue of own or 3rd party added value services for employee or affiliate Segmentated eCouponing Interactive Bill-boards and Displays Fidelity Other commercial products: press-vouchers Interactive Bill-boards and Displays : ClearChannel ‘ swipe through’ Fidelity Program : Proximity BBDO Stimulation of tag usage Communication tools for user community Distribution of press-vouchers New outlets (vending machines) nearby large employer New commercial packages and stimulation of kiosk sales Objective of pre-roll-out phaze Validate acceptance and business model by beneficiaires, commercial patners
  • An NFC phone or a contactless sticker applied to a phone or a contactless card can be used for many applications, from payment to transport pass to accessing the enterprise building. On an NFC phone, a wallet interface allows to check balance and to select what application you want to have activated as tag on your phone
  • Laura, 23, lives in a city, listens to last.fm, and manages her social life via Netlog and her mobile phone… Laura enjoys convenient, personalized service and loyalty benefits at her favorite retailers—thanks to the contactless ID on her mobile or her card issued by her service provider
  • Wallet 2.0 is about an electronic wallet, replacing your traditional wallet but is also a lot more as it enables you to link the traditional functionalities of a mobile (communication, Internet, location based services) with wallet functionalities like payment, loyalty, coupon services etc. So you can imagine to be able to transfer loyalty points easily from one account to another. And off course you can also consult your wallet balance in real time.
  • Sales and brand activation + CRM improvement 1 contactless card or 1 NFC phone for targeted Information in the PoS Marketing actions Coupon schemes Fidelity programs Fast and convenient payment + Real time reporting and analytics + Integrated campaigns with mobile and online
  • Alcatel Lucent Touchatag At Digital Marketing First Emakina Academy - Internet of Things And Wallet 2 0 (mobile payment)

    1. 1. Touchatag, an Alcatel-Lucent Venture on Internet of things & Mobile Wallet 2.0 Toon Coppens October 2009
    2. 2. <ul><li>R&D Budget: €2.5 billion </li></ul><ul><li>Active Patents Held: More than 26,000 </li></ul><ul><li>Nobel Prizes Won: 8 </li></ul><ul><li>Worldwide Presence: More than 130 countries </li></ul><ul><li>Annual Revenues: €16.98 billion (2008) </li></ul><ul><li>Employees: More than 77,000 </li></ul><ul><li>Touchatag, an Alcatel-Lucent Venture </li></ul><ul><li>Launch: October 2008 </li></ul><ul><li>Partners: Belgacom , ProximityBBDO </li></ul><ul><li>Membership: NFC forum (INTL), SMSC (France) </li></ul><ul><li>Location: Antwerp (Belgium), Murray Hill (US) </li></ul>
    3. 3. Internet of Things
    4. 4. INTERNET OF THINGS ? CONNECT OBJECTS TO THE ONLINE WORLD
    5. 5. INTERNET OF THINGS? OBJECTS BECOME SMART
    6. 6. INTERNET OF THINGS? LAUNCH APPLICATIONS WITH A SIMPLE TOUCH
    7. 7. INTERNET OF THINGS ? GET STARTED YOURSELF
    8. 8. Mobile Wallet 2.0
    9. 9. <ul><li>Paper vouchers </li></ul>E-card
    10. 10. MOBILE WALLET 2.0 ? USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS
    11. 11. MOBILE WALLET 2.0 ? USE YOUR MOBILE FOR PAYMENTS, LOYALTY, COUPONS
    12. 12. Tag (identity) & wallet Personal context + + Social relevance = MOBILE WALLET 2.0 ? MORE THAN THE LEGACY WALLET
    13. 13. MOBILE WALLET 2.0 ? TOUCH WITH PHONE TO RENT
    14. 14. MOBILE WALLET 2.0 ? SCAN WITH MOBILE CAMERA AND SEE YOUR DISCOUNTS
    15. 15. MOBILE WALLET 2.0 ? PAY BY PHONE AND CONTROL YOUR ECO FOOT PRINT
    16. 16. MOBILE WALLET 2.0 ? PAY BY PHONE AND SHARE YOUR SHOPPING DAY
    17. 17. MOBILE WALLET 2.0 ? YOUR PERSONAL MOBILE CINEMA APPLICATION
    18. 18. touchatag Application Correlation Server And Profile System Gateway Credit/Debit Card Payment method Stored Value Accounts Server (prepaid, loyalty, vouchers, coupon) <ul><li>Other payment instruments providers: </li></ul><ul><li>Payroll </li></ul><ul><li>Billing </li></ul><ul><li>.. </li></ul>Alcatel-Lucent domain Post Pay Systems MOBILE WALLET 2.0 ? E2E solution + Partnering with Belgacom PingPing
    19. 19. Bridge between CRM, advertising, direct marketing and sales MOBILE WALLET 2.0 ? ARE YOU READY?

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