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Mobile Wallets Barriers and Opportunities to   Revenue Growth and churn reduction for MNO By 2015, 1.4 billion people will...
Alcatel-Lucent at a Glance   | Alcatel-Lucent MWS |March 2010 <ul><li>R&D PROFILE </li></ul><ul><li>Budget :   €2.5 billio...
Global but regional (country) specific  STARTING point Smart Phone and App Stores Convenience on low feature phone Low cos...
Alcatel-Lucent Mobile Wallet Service Vision  1.4 billion wallets for banked and un-banked by 2015  (EDC, 2009) Proximity p...
Alcatel-Lucent Mobile Wallet Service (MWS) For developed & developing countries Proximity payment, loyalty & marketing Per...
Developed markets Importance of enterprise packages in B2B2C approach Proximity payment, loyalty & marketing Person to per...
Developed & developing markets Importance of APIs API Exposure API Provider Management Prototyping/Testing Developer Suppo...
4G/LTE European Market Research 2009 - Mobile Phone as a Wallet Alcatel-Lucent Market Advantage End-User Research Mobile P...
Conclusion <ul><li>Different starting application  pending on consumer interest </li></ul><ul><li>Different go-to-market o...
 | NAR Business Development | November 2009  www.alcatel-lucent.com THANK YOU http://www.alcatel-lucent.com /mws Proximity...
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Alcatel lucent mobile wallet service - gsma mobile money summit 2010

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Alcatel-Lucent presentation at the GSMA Mobile Money Summit - Rio De Janeiro, May 2010: Anthony Belpaire explained the barriers and opportunities to revenue growth and churn reduction for mobile operators launching mobile wallet projects.

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Transcript of "Alcatel lucent mobile wallet service - gsma mobile money summit 2010"

  1. 1. Mobile Wallets Barriers and Opportunities to Revenue Growth and churn reduction for MNO By 2015, 1.4 billion people will be using mobile wallets - Edgar Dunn Company
  2. 2. Alcatel-Lucent at a Glance | Alcatel-Lucent MWS |March 2010 <ul><li>R&D PROFILE </li></ul><ul><li>Budget : €2.5 billion </li></ul><ul><li>Active Patents Held: More than 26,000 </li></ul><ul><li>APPLICATIONS PROFILE </li></ul><ul><li>Subscriber data management : 190+ customers </li></ul><ul><li>Real-time payment customers : 210+ customers </li></ul><ul><li>20K+ services professionals </li></ul>Ben Verwaayen Chief Executive Officer <ul><li>Worldwide Presence: More than 130 countries </li></ul><ul><li>Annual Revenues : €15.16 billion (2009) </li></ul><ul><li>Employees: More than 77,000 </li></ul><ul><li>Employee Nationalities : More than 100 </li></ul>
  3. 3. Global but regional (country) specific STARTING point Smart Phone and App Stores Convenience on low feature phone Low cost & ubiqitous security Technology eMoney license Mirrored SVA SIM rental Bank lead regulation Mirrored SVA Regulatory B2B2C / B2C B2C Model Innovative services (payment+ APIs): e.g remote ordering Partnership with CC (issuing) or acquiring networks MNO airtime agents MTO network agreement Bank / Post agreement Agent / Merchant network Coin replacement (parking, vending) Proximity payment and marketing (loyalty & couponing) Mobile money transfer (P2P,P2B, G2P) International money transfer Applications Developed Emerging € €
  4. 4. Alcatel-Lucent Mobile Wallet Service Vision 1.4 billion wallets for banked and un-banked by 2015 (EDC, 2009) Proximity payment Remote ticketing Mobile marketing E- and M-commerce Person to person payment International remittance Convenient, always on and integrated payment and marketing (wallet 2.0) Access to financial services in under-banked countries
  5. 5. Alcatel-Lucent Mobile Wallet Service (MWS) For developed & developing countries Proximity payment, loyalty & marketing Person to person money transfer Remote ticketing Online micro-payment Mobile Application Contactless SMS USSD WEB gateway INTL remittance Bill payment Telco Bill CashIN/Out agent SaaS Stored Value Application Loyalty & Couponing PCI Payment Gateway / SEPA direct debit Mirrored SVA Rating & Billing integration APIs
  6. 6. Developed markets Importance of enterprise packages in B2B2C approach Proximity payment, loyalty & marketing Person to person money transfer Remote ticketing Online micro-payment Transport Parking Vending Gifting Retail fidelity Mobile Application Contactless SMS USSD WEB Payment gateway Mobile Wallet Service Portfolio of Payment applications E-store … . MNO 2 MNO 1
  7. 7. Developed & developing markets Importance of APIs API Exposure API Provider Management Prototyping/Testing Developer Support Publishing Location, Contacts & Presence Application Enablers Mobile Wallet Authentication – Know Your Customer – SIM management Proximity payment, loyalty & marketing Person to person money transfer Remote ticketing Shopping list & remote order Social Security Pay-out Bill payment Airtime top-up Loan repayment
  8. 8. 4G/LTE European Market Research 2009 - Mobile Phone as a Wallet Alcatel-Lucent Market Advantage End-User Research Mobile Phone as a Wallet Key Findings “ All EU citizens should be able to use their mobile phone as a mobile wallet by 2015” EC VP for the digital agenda – Neelie Kroes, May 2010 4.2 GBP 14% 2.5 Euro 17% 3.2 Euro 15% Average monthly price % ranked 1st
  9. 9. Conclusion <ul><li>Different starting application pending on consumer interest </li></ul><ul><li>Different go-to-market options </li></ul><ul><ul><li>B2C for P2P </li></ul></ul><ul><ul><li>B2B2C approach via Vertical solutions (parking, retail, governmental agencies,..) </li></ul></ul><ul><li>Make Money (ARPU by subscription/transaction) – KEEP Money (churn) </li></ul><ul><li>Open APIs to surround m-wallets with 3rd party VAS </li></ul><ul><li>From SIM rental, mirrored SVA up to eMoney license </li></ul>
  10. 10. | NAR Business Development | November 2009 www.alcatel-lucent.com THANK YOU http://www.alcatel-lucent.com /mws Proximity Payment Proximity loyalty and marketing E- and M-commerce Remote ticketing Person to person money transfer International remittance
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