Alcatel lucent mobile wallet service - gsma mobile money summit 2010
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Alcatel lucent mobile wallet service - gsma mobile money summit 2010

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Alcatel-Lucent presentation at the GSMA Mobile Money Summit - Rio De Janeiro, May 2010: Anthony Belpaire explained the barriers and opportunities to revenue growth and churn reduction for mobile......

Alcatel-Lucent presentation at the GSMA Mobile Money Summit - Rio De Janeiro, May 2010: Anthony Belpaire explained the barriers and opportunities to revenue growth and churn reduction for mobile operators launching mobile wallet projects.

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  • 1. Mobile Wallets Barriers and Opportunities to Revenue Growth and churn reduction for MNO By 2015, 1.4 billion people will be using mobile wallets - Edgar Dunn Company
  • 2. Alcatel-Lucent at a Glance | Alcatel-Lucent MWS |March 2010
    • R&D PROFILE
    • Budget : €2.5 billion
    • Active Patents Held: More than 26,000
    • APPLICATIONS PROFILE
    • Subscriber data management : 190+ customers
    • Real-time payment customers : 210+ customers
    • 20K+ services professionals
    Ben Verwaayen Chief Executive Officer
    • Worldwide Presence: More than 130 countries
    • Annual Revenues : €15.16 billion (2009)
    • Employees: More than 77,000
    • Employee Nationalities : More than 100
  • 3. Global but regional (country) specific STARTING point Smart Phone and App Stores Convenience on low feature phone Low cost & ubiqitous security Technology eMoney license Mirrored SVA SIM rental Bank lead regulation Mirrored SVA Regulatory B2B2C / B2C B2C Model Innovative services (payment+ APIs): e.g remote ordering Partnership with CC (issuing) or acquiring networks MNO airtime agents MTO network agreement Bank / Post agreement Agent / Merchant network Coin replacement (parking, vending) Proximity payment and marketing (loyalty & couponing) Mobile money transfer (P2P,P2B, G2P) International money transfer Applications Developed Emerging € €
  • 4. Alcatel-Lucent Mobile Wallet Service Vision 1.4 billion wallets for banked and un-banked by 2015 (EDC, 2009) Proximity payment Remote ticketing Mobile marketing E- and M-commerce Person to person payment International remittance Convenient, always on and integrated payment and marketing (wallet 2.0) Access to financial services in under-banked countries
  • 5. Alcatel-Lucent Mobile Wallet Service (MWS) For developed & developing countries Proximity payment, loyalty & marketing Person to person money transfer Remote ticketing Online micro-payment Mobile Application Contactless SMS USSD WEB gateway INTL remittance Bill payment Telco Bill CashIN/Out agent SaaS Stored Value Application Loyalty & Couponing PCI Payment Gateway / SEPA direct debit Mirrored SVA Rating & Billing integration APIs
  • 6. Developed markets Importance of enterprise packages in B2B2C approach Proximity payment, loyalty & marketing Person to person money transfer Remote ticketing Online micro-payment Transport Parking Vending Gifting Retail fidelity Mobile Application Contactless SMS USSD WEB Payment gateway Mobile Wallet Service Portfolio of Payment applications E-store … . MNO 2 MNO 1
  • 7. Developed & developing markets Importance of APIs API Exposure API Provider Management Prototyping/Testing Developer Support Publishing Location, Contacts & Presence Application Enablers Mobile Wallet Authentication – Know Your Customer – SIM management Proximity payment, loyalty & marketing Person to person money transfer Remote ticketing Shopping list & remote order Social Security Pay-out Bill payment Airtime top-up Loan repayment
  • 8. 4G/LTE European Market Research 2009 - Mobile Phone as a Wallet Alcatel-Lucent Market Advantage End-User Research Mobile Phone as a Wallet Key Findings “ All EU citizens should be able to use their mobile phone as a mobile wallet by 2015” EC VP for the digital agenda – Neelie Kroes, May 2010 4.2 GBP 14% 2.5 Euro 17% 3.2 Euro 15% Average monthly price % ranked 1st
  • 9. Conclusion
    • Different starting application pending on consumer interest
    • Different go-to-market options
      • B2C for P2P
      • B2B2C approach via Vertical solutions (parking, retail, governmental agencies,..)
    • Make Money (ARPU by subscription/transaction) – KEEP Money (churn)
    • Open APIs to surround m-wallets with 3rd party VAS
    • From SIM rental, mirrored SVA up to eMoney license
  • 10. | NAR Business Development | November 2009 www.alcatel-lucent.com THANK YOU http://www.alcatel-lucent.com /mws Proximity Payment Proximity loyalty and marketing E- and M-commerce Remote ticketing Person to person money transfer International remittance