what is design? Shimon Shmueli Touch360
design is always an expression  •   a thought process  •  an object on the art-design continuum  •  an optimized solution ...
Whole, gestalt, 1+1=3, are all expression of the fact that design is about finding an optimized solutions that bring compo...
Design is the process of applying  creativity  in order to optimize a solution that addresses  human  needs and wants in v...
“ design is art optimized to  meet objectives” - Me © Design Within Reach
is this engineering or design? as the complexity of products increase, even when the objectives are exactly the same, we s...
BMW’s Gina every product is somewhere on the  art-design continuum - always expressions, always serve a purpose
introvert extrovert What is art and what is design? They are really not different. They are the same, but just on differen...
Anonymous Graffiti is the one of the sincerest forms of expression. It usually serves no one but the graffiti artist him/h...
introvert extrovert
Richard Sapper A laptop is designed under many constraints, but it is still a form of expression from the designer point o...
introvert extrovert
Roy Lichtenstein When creating this one, one assumes, the artist was concerned about how others will perceive it and is a ...
introvert extrovert
Philippe Starck
introvert extrovert
Frank Ghery
introvert extrovert
functionality now let’s map them on the functionality continuum: the weight given during their creation to pure functional...
functionality
the combined mapping introvert extrovert functionality
introvert extrovert functionality design art each creation is somewhere on the  art-design continuum relatively unconstrai...
Shimon Shmueli, Touch360 +1.919.610.9384 [email_address] © Shimon Shmueli & Touch360. All Rights Reserved. Thank you.
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What Is Design

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My personal view about what design is

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What Is Design

  1. 1. what is design? Shimon Shmueli Touch360
  2. 2. design is always an expression • a thought process • an object on the art-design continuum • an optimized solution • a holistic approach • a system • an interconnected ecosystem • a celebration of creativity • a tastier apple • a system • a whole (gestalt) • a tease • a desire • an image in our brain that reflects our memories, emotions, etc. and may have little to do with the physical object • always an experience • good or bad experience (or anything between) • a hype, buzzword, fad, or eternal creation • an invisible object that just does the job • an artifact just for tease • karim, philippe, or omer • sustainable or an agent of mass destruction (or distraction) • design is not the solution for everything • the next president of the US will not be a designer • ceo’s should not (necessarily be designers) • I don’t know what design thinking is and how it is different than engineering or business thinking • is it the same as medicine thinking? • design is every mckenzie, abdullah, and greenberg • even I am one • and God (I don’t take chances with him) shows signs of great talent • to be a good designer you need to ride, fly, dive, or do anything to live the product-human interaction beyond the momentary fetishism of caressing an ipod • adopt an aztec (car) • design is theatre • design (and designers) tells a story • obama is a designer • and so is rush • and of course some design is great and some is just stupid • everything is designed • • •
  3. 3. Whole, gestalt, 1+1=3, are all expression of the fact that design is about finding an optimized solutions that bring components together to form something of bigger value to everyone. Design is really about taking various parts (tangible or intangible) that don’t necessarily naturally fit together, and make them co-exist to form something that is perceived by the user as one.
  4. 4. Design is the process of applying creativity in order to optimize a solution that addresses human needs and wants in various contexts under constraints (and enablers) and in order to meet given objectives
  5. 5. “ design is art optimized to meet objectives” - Me © Design Within Reach
  6. 6. is this engineering or design? as the complexity of products increase, even when the objectives are exactly the same, we see divergence in solutions that increasingly depend on intuition, experience, philosophy, approach, and other “softer” skills, and less on strictly science and engineering.
  7. 7. BMW’s Gina every product is somewhere on the art-design continuum - always expressions, always serve a purpose
  8. 8. introvert extrovert What is art and what is design? They are really not different. They are the same, but just on different points on a continuum. Let’s map various creations on the introvert-extrovert continuum creator’s self-expression number of stakeholders number of decision makers
  9. 9. Anonymous Graffiti is the one of the sincerest forms of expression. It usually serves no one but the graffiti artist him/herself. To the graffiti artist , the city is the canvas, his spray can budget and police are the constraints... In a way, graffiti is one of the purest art forms
  10. 10. introvert extrovert
  11. 11. Richard Sapper A laptop is designed under many constraints, but it is still a form of expression from the designer point of view.
  12. 12. introvert extrovert
  13. 13. Roy Lichtenstein When creating this one, one assumes, the artist was concerned about how others will perceive it and is a bit less about self expression than graffiti
  14. 14. introvert extrovert
  15. 15. Philippe Starck
  16. 16. introvert extrovert
  17. 17. Frank Ghery
  18. 18. introvert extrovert
  19. 19. functionality now let’s map them on the functionality continuum: the weight given during their creation to pure functionality high functionality component low functionality component
  20. 20. functionality
  21. 21. the combined mapping introvert extrovert functionality
  22. 22. introvert extrovert functionality design art each creation is somewhere on the art-design continuum relatively unconstrained creativity rules expressing/freedom complexity economical factors risk and opportunity innovation
  23. 23. Shimon Shmueli, Touch360 +1.919.610.9384 [email_address] © Shimon Shmueli & Touch360. All Rights Reserved. Thank you.

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