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Tots100 parent blogging benchmark study 2011
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Tots100 parent blogging benchmark study 2011

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A survey of 250 bloggers in the Tots100, the largest UK-owned and operated network for parent bloggers.

A survey of 250 bloggers in the Tots100, the largest UK-owned and operated network for parent bloggers.

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Tots100 parent blogging benchmark study 2011 Presentation Transcript

  • 1. UK PARENT BLOGS
    Tots100 Parent Blogging Benchmark Survey
    2011
  • 2. Introducing the British parent blogger
    Who, where, why and when?
  • 3. Age of parent bloggers
  • 4. Age of bloggers’ children
  • 5. Gender of parent bloggers
  • 6. Where parent bloggers live
  • 7. How old is their blog?
  • 8. Unique daily visits to UK parent blogs
  • 9. Interests
    What do British parent bloggers write about?
  • 10. What parent bloggers write about
  • 11. Why parent bloggers write
  • 12. Parent blogs and PR
    How do bloggers want to work with brands?
  • 13. PR pitches received by parent blogs each week
  • 14. How does this compare to a year ago?
  • 15. Commercial content published on parent blogs
  • 16. What proportion of pitches are of interest?
  • 17. Do PRs understand how bloggers work?
  • 18. What do you look for in a PR pitch?
  • 19. What puts you off a PR pitch?
  • 20. What frustrates you most about working with PRs?
  • 21. What do you like most about working with PRs?
  • 22. The tots100
    What is the Tots100 index?
  • 23. www.tots100.co.uk
    Tots100
    Detailed profiles of 1,000 parenting blogs
    Search directory to create custom contact lists
    Contact bloggers who opt-in to our PR message service
    Tots100 Insights
    Research into the highly influential UK parent blogging community
    Annual Tots100 Parent Blogging Benchmark Survey
    Custom research in partnership with sponsors