UK PARENT BLOGS<br />Tots100 Parent Blogging Benchmark Survey <br />2011<br />
Introducing the British parent blogger<br />Who, where, why and when?<br />
Age of parent bloggers<br />
Age of bloggers’ children<br />
Gender of parent bloggers<br />
Where parent bloggers live<br />
How old is their blog?<br />
Unique daily visits to UK parent blogs<br />
Interests <br />What do British parent bloggers write about?<br />
What parent bloggers write about<br />
Why parent bloggers write<br />
Parent blogs and PR<br />How do bloggers want to work with brands?<br />
PR pitches received by parent blogs each week<br />
How does this compare to a year ago?<br />
Commercial content published on parent blogs<br />
What proportion of pitches are of interest?<br />
Do PRs understand how bloggers work?<br />
What do you look for in a PR pitch?<br />
What puts you off a PR pitch?<br />
What frustrates you most about working with PRs?<br />
What do you like most about working with PRs?<br />
The tots100<br />What is the Tots100 index?<br />
www.tots100.co.uk<br />Tots100<br />Detailed profiles of 1,000 parenting blogs<br />Search directory to create custom cont...
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Tots100 parent blogging benchmark study 2011

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A survey of 250 bloggers in the Tots100, the largest UK-owned and operated network for parent bloggers.

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Tots100 parent blogging benchmark study 2011

  1. 1. UK PARENT BLOGS<br />Tots100 Parent Blogging Benchmark Survey <br />2011<br />
  2. 2. Introducing the British parent blogger<br />Who, where, why and when?<br />
  3. 3. Age of parent bloggers<br />
  4. 4. Age of bloggers’ children<br />
  5. 5. Gender of parent bloggers<br />
  6. 6. Where parent bloggers live<br />
  7. 7. How old is their blog?<br />
  8. 8. Unique daily visits to UK parent blogs<br />
  9. 9. Interests <br />What do British parent bloggers write about?<br />
  10. 10. What parent bloggers write about<br />
  11. 11. Why parent bloggers write<br />
  12. 12. Parent blogs and PR<br />How do bloggers want to work with brands?<br />
  13. 13. PR pitches received by parent blogs each week<br />
  14. 14. How does this compare to a year ago?<br />
  15. 15. Commercial content published on parent blogs<br />
  16. 16. What proportion of pitches are of interest?<br />
  17. 17. Do PRs understand how bloggers work?<br />
  18. 18. What do you look for in a PR pitch?<br />
  19. 19. What puts you off a PR pitch?<br />
  20. 20. What frustrates you most about working with PRs?<br />
  21. 21. What do you like most about working with PRs?<br />
  22. 22. The tots100<br />What is the Tots100 index?<br />
  23. 23. www.tots100.co.uk<br />Tots100<br />Detailed profiles of 1,000 parenting blogs<br />Search directory to create custom contact lists <br />Contact bloggers who opt-in to our PR message service<br />Tots100 Insights<br />Research into the highly influential UK parent blogging community <br />Annual Tots100 Parent Blogging Benchmark Survey<br />Custom research in partnership with sponsors<br />

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