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Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
Tots100 2013 Parent Blogger Benchmark Survey
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Tots100 2013 Parent Blogger Benchmark Survey

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This summer, Tots100 surveyed 1,500 UK parent bloggers. We asked who they are, what they love to blog about and how they work with brands and PR agencies.

This summer, Tots100 surveyed 1,500 UK parent bloggers. We asked who they are, what they love to blog about and how they work with brands and PR agencies.

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  • 1. 2013 Parent Blogger Benchmark Survey
  • 2. Tots100 is the UK’s largest network of parent blogs We work with brands to devise and implement creative, high-quality blog outreach campaigns Our community has 7,000+ members and a monthly audience of 6m readers If you want to connect with them, come and talk to us…
  • 3. Who are the parent bloggers? * Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
  • 4. Most parent bloggers (59%) are aged between     30 and 40 92% are female  
  • 5. Around half of parent bloggers (48%) have 2   children   9% have four or more  
  • 6. Bloggers are concentrated in the South 27% reside in the South East     14% live in the South West  
  • 7. 35% are stay at home parents 25% work part     time 20% work from home
  • 8. 47% have children aged 3 or under     25% have children aged 8 or over  
  • 9. 36% have been blogging for one year 21% have blogged     for 2 years 12% have blogged for 5 years or more
  • 10. 34% prefer to be called a “parent blogger”     29% are happy to be called a “Mummy blogger”  
  • 11. Are bloggers digital influencers? * Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
  • 12. Bloggers use: Twitter 87% Facebook 83%   Google+   59% Pinterest 57% Instagram 40% YouTube 20%
  • 13. 87% active on Twitter Average of 1,470     followers 10% have more than 3,000 followers
  • 14. 83% of parent bloggers use   Facebook to   promote their blogs
  • 15. 59% of parent bloggers have a G+ account but 36% of them have zero followers
  • 16. 30% write mostly about parenting and kids     29% write mostly personal opinion 25% write mostly about products
  • 17. Bloggers and the brand Connection
  • 18. 90% of UK parent bloggers want to work with brands
  • 19. 49% like trying new products 40% like earning   extra money   from brands 31% enjoy going to new places with their kids
  • 20. 54% of bloggers say their biggest challenge is being noticed by PR agencies and brands
  • 21. 28% say they get much more email than a year ago     On average, just 20% of PR emails are of interest to bloggers
  • 22. 47% of bloggers say that a brand, agency or SEO has asked them to do something unethical this year
  • 23. 38% of bloggers accept paid posts 25% currently     host advertising 14% write for brand websites
  • 24. 27% of parent bloggers receive 10 or fewer PR emails each week     5% of parent bloggers receive 50+ emails per week  
  • 25. 27% of bloggers say that they hate being stalked by PR agencies chasing coverage
  • 26. 43% say that brands often send irrelevant information     40% say brands don’t offer to pay for their time and expenses
  • 27. Want more? Invite us to your place and we’ll share all the details* * We like biscuits
  • 28. Tweet us: @tots100 Email us mail@tots100.co.uk Visit us www.tots100.co.uk

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