2013 Parent Blogger
Benchmark Survey
Tots100 is the UK’s largest
network of parent blogs
We work with brands to
devise and implement
creative, high-quality blo...
Who are the parent

bloggers?

* Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
Most parent
bloggers (59%)
are aged between
	
  
	
  
30 and 40
92% are female
	
  
Around half of
parent bloggers
(48%) have 2
	
  
children 	
  
9% have four or
more	
  
Bloggers are
concentrated in
the South
27% reside in the
South East
	
  
	
  

14% live in the
South West	
  
35% are stay at
home parents
25% work part
	
  
	
  
time
20% work from
home
47% have
children aged 3
or under
	
  
	
  

25% have
children aged 8
or over 	
  
36% have been
blogging for one
year
21% have blogged
	
  
	
  
for 2 years
12% have blogged
for 5 years or
more
34% prefer to be
called a “parent
blogger”
	
  
	
  

29% are happy to
be called a
“Mummy
blogger”	
  
Are bloggers digital

influencers?

* Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
Bloggers use:
Twitter 87%
Facebook 83%
	
  
Google+	
   59%
Pinterest 57%
Instagram 40%
YouTube 20%
87% active on
Twitter
Average of 1,470
	
  
	
  
followers
10% have more
than 3,000
followers
83% of parent
bloggers use
	
  
Facebook to
	
  
promote their
blogs
59%

of parent
bloggers have a G+
account but 36% of them
have zero followers
30% write mostly
about parenting
and kids
	
  
	
  

29% write mostly
personal opinion
25% write mostly
about products
Bloggers and the

brand
Connection
90% of UK parent
bloggers want to work
with brands
49% like trying
new products
40% like earning
	
  
extra money
	
  
from brands
31% enjoy going
to new places
with their k...
54% of bloggers say
their biggest challenge is
being noticed by PR
agencies and brands
28% say they get
much more email
than a year ago
	
  
	
  

On average, just
20% of PR emails
are of interest to
bloggers
47% of bloggers say
that a brand, agency or
SEO has asked them to
do something
unethical this year
38% of bloggers
accept paid posts
25% currently
	
  
	
  
host advertising
14% write for
brand websites
27% of parent
bloggers receive
10 or fewer PR
emails each week
	
  
	
  

5% of parent
bloggers receive
50+ emails per
wee...
27% of bloggers say
that they hate being
stalked by PR
agencies chasing
coverage
43% say that
brands often
send irrelevant
information
	
  
	
  

40% say brands
don’t offer to pay
for their time
and expe...
Want more?
Invite us to your place

and we’ll share all
the details*
* We like biscuits
Tweet us:
@tots100
Email us
mail@tots100.co.uk
Visit us
www.tots100.co.uk
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Tots100 2013 Parent Blogger Benchmark Survey

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This summer, Tots100 surveyed 1,500 UK parent bloggers. We asked who they are, what they love to blog about and how they work with brands and PR agencies.

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Transcript of "Tots100 2013 Parent Blogger Benchmark Survey"

  1. 1. 2013 Parent Blogger Benchmark Survey
  2. 2. Tots100 is the UK’s largest network of parent blogs We work with brands to devise and implement creative, high-quality blog outreach campaigns Our community has 7,000+ members and a monthly audience of 6m readers If you want to connect with them, come and talk to us…
  3. 3. Who are the parent bloggers? * Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
  4. 4. Most parent bloggers (59%) are aged between     30 and 40 92% are female  
  5. 5. Around half of parent bloggers (48%) have 2   children   9% have four or more  
  6. 6. Bloggers are concentrated in the South 27% reside in the South East     14% live in the South West  
  7. 7. 35% are stay at home parents 25% work part     time 20% work from home
  8. 8. 47% have children aged 3 or under     25% have children aged 8 or over  
  9. 9. 36% have been blogging for one year 21% have blogged     for 2 years 12% have blogged for 5 years or more
  10. 10. 34% prefer to be called a “parent blogger”     29% are happy to be called a “Mummy blogger”  
  11. 11. Are bloggers digital influencers? * Data based on survey of 1,500 parent blogs conducted by Tots100, Summer 2013
  12. 12. Bloggers use: Twitter 87% Facebook 83%   Google+   59% Pinterest 57% Instagram 40% YouTube 20%
  13. 13. 87% active on Twitter Average of 1,470     followers 10% have more than 3,000 followers
  14. 14. 83% of parent bloggers use   Facebook to   promote their blogs
  15. 15. 59% of parent bloggers have a G+ account but 36% of them have zero followers
  16. 16. 30% write mostly about parenting and kids     29% write mostly personal opinion 25% write mostly about products
  17. 17. Bloggers and the brand Connection
  18. 18. 90% of UK parent bloggers want to work with brands
  19. 19. 49% like trying new products 40% like earning   extra money   from brands 31% enjoy going to new places with their kids
  20. 20. 54% of bloggers say their biggest challenge is being noticed by PR agencies and brands
  21. 21. 28% say they get much more email than a year ago     On average, just 20% of PR emails are of interest to bloggers
  22. 22. 47% of bloggers say that a brand, agency or SEO has asked them to do something unethical this year
  23. 23. 38% of bloggers accept paid posts 25% currently     host advertising 14% write for brand websites
  24. 24. 27% of parent bloggers receive 10 or fewer PR emails each week     5% of parent bloggers receive 50+ emails per week  
  25. 25. 27% of bloggers say that they hate being stalked by PR agencies chasing coverage
  26. 26. 43% say that brands often send irrelevant information     40% say brands don’t offer to pay for their time and expenses
  27. 27. Want more? Invite us to your place and we’ll share all the details* * We like biscuits
  28. 28. Tweet us: @tots100 Email us mail@tots100.co.uk Visit us www.tots100.co.uk
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