Tots100 Conversations with the top 100 British Mummy Bloggers
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Tots100 Conversations with the top 100 British Mummy Bloggers

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Topics discussed by the UK's top 100 Mummy and Daddy blogs during May 2011, conducted by the Tots100 Index

Topics discussed by the UK's top 100 Mummy and Daddy blogs during May 2011, conducted by the Tots100 Index

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Tots100 Conversations with the top 100 British Mummy Bloggers Tots100 Conversations with the top 100 British Mummy Bloggers Presentation Transcript

  • Conversations with a Mummy Blogger
    Tots100Survey into topics on UK Parent Blogs
  • What we Did
    First, we calculated the top 100 UK Mummy and Daddy blogs of May 2011, ranked by influence, popularity and engagement
  • What we Did
    Second, we collated the text content from all 100 blogs into a single text file
  • What we Did
    Then we used a word analysis engine to analyse the frequency with which words were used across the Tots100
  • The Results…
  • How Mummy bloggers feel…
  • Head or Heart?
  • Mummy bloggers talk about…
  • Who controls the TV?
  • We’re all about the…
  • Drinking habits
  • Bad language
  • Domestic Goddesses
  • Work hard, play hard
  • Excited about…
  • Healthy Eaters?
  • www.tots100.co.uk
    Tots100
    Detailed profiles of 1,750 active UK parent blogs
    All blogs ranked monthly by influence and reach
    PR service allows brands to contact bloggers direct
    Tots100 Insights
    Conducts research into British Mummy and Daddy bloggers
    Annual Parent Blogging Benchmark Survey
    Custom research in partnership with sponsors