Tots100 Conversations with the top 100 British Mummy Bloggers

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Topics discussed by the UK's top 100 Mummy and Daddy blogs during May 2011, conducted by the Tots100 Index

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Tots100 Conversations with the top 100 British Mummy Bloggers

  1. 1. Conversations with a Mummy Blogger<br />Tots100Survey into topics on UK Parent Blogs<br />
  2. 2. What we Did<br />First, we calculated the top 100 UK Mummy and Daddy blogs of May 2011, ranked by influence, popularity and engagement<br />
  3. 3. What we Did<br />Second, we collated the text content from all 100 blogs into a single text file<br />
  4. 4. What we Did<br />Then we used a word analysis engine to analyse the frequency with which words were used across the Tots100 <br />
  5. 5. The Results… <br />
  6. 6. How Mummy bloggers feel…<br />
  7. 7. Head or Heart?<br />
  8. 8. Mummy bloggers talk about… <br />
  9. 9. Who controls the TV?<br />
  10. 10. We’re all about the…<br />
  11. 11. Drinking habits<br />
  12. 12. Bad language <br />
  13. 13. Domestic Goddesses<br />
  14. 14. Work hard, play hard <br />
  15. 15. Excited about…<br />
  16. 16. Healthy Eaters?<br />
  17. 17. www.tots100.co.uk<br />Tots100<br />Detailed profiles of 1,750 active UK parent blogs<br />All blogs ranked monthly by influence and reach <br />PR service allows brands to contact bloggers direct<br />Tots100 Insights<br />Conducts research into British Mummy and Daddy bloggers <br />Annual Parent Blogging Benchmark Survey<br />Custom research in partnership with sponsors<br />

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