Fabulous foodies
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Fabulous foodies



Survey of 250 UK food and drink bloggers

Survey of 250 UK food and drink bloggers



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Fabulous foodies Presentation Transcript

  • 1. What’s Cooking?Who are the Foodies100? http://www.foodies100.co.uk
  • 2. Who are the Foodies?How old are you? 40+ 20-30 30-40 http://www.foodies100.co.uk
  • 3. A National CommunityWhere do you live? South  East   South  West   Wales   North   N  West   Midlands   East  of   England   Scotland   http://www.foodies100.co.uk
  • 4. Family Foodies•  56% of Foodies have children•  46% write about cooking with children http://www.foodies100.co.uk
  • 5. A Passion for Food90% of Foodies don’t workwith food professionally http://www.foodies100.co.uk
  • 6. Foodies are Connected•  90% use Twitter•  75% use Facebook•  55% use Pinterest http://www.foodies100.co.uk
  • 7. A Growing MovementThe Foodies community has DOUBLED in size inthe past 18 months. 4How many years have 1you been blogging? 3 2 http://www.foodies100.co.uk
  • 8. Foodie FavouritesThe Top 5 Things Foodies Write About: 1 Recipes 2 New Ingredients 3 Kitchen Products 4 Restaurants 5 Bread & Baking http://www.foodies100.co.uk
  • 9. Brands Welcome!•  90% of Foodies say they want to hear from brands•  60% of Foodies receive just 1 email a week from brands http://www.foodies100.co.uk
  • 10. Pitching the Foodies•  Foodies want to hear about: Reviews Events New Paid Advertising Press Products Content Releases http://www.foodies100.co.uk
  • 11. Brands Missing the MarkWhat could brands do better? Research Look More Work with Respond to my blog outside incentives new people Qs London http://www.foodies100.co.uk
  • 12. Eat Food, Cook Food, Read Food•  60% of Foodies read food blogs daily•  90% use the Internet for recipes and inspiration•  85% share their own recipes online http://www.foodies100.co.uk
  • 13. Hungry for New Products 98% of Foodies use blogs to discover new products rarely sometimesDo you use blogs tofind new products? frequently http://www.foodies100.co.uk
  • 14. Savvy Shoppers90% of Foodies say blogs are important to theirpurchasing decisions. How important are not sure blogs to your shopping habits? very somewhat http://www.foodies100.co.uk
  • 15. Outside the KitchenFoodies also love to write about: Lifestyle Days Out Travel Parenting Politics Books http://www.foodies100.co.uk
  • 16. The Foodies100The UK’s leading community of food bloggers 1 Directory of 1,750 UK food blogs 2 Subscriptions for Brands from £195 3 Creative, engaging blogger outreach 4 Industry-leading metrics and analysis 5 Regular events, workshops and seminars http://www.foodies100.co.uk
  • 17. Find Out More@foodies100www.foodies100.co.ukFacebook.com/foodies100 http://www.foodies100.co.uk