Fabulous foodies
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Fabulous foodies

Uploaded on

Survey of 250 UK food and drink bloggers

Survey of 250 UK food and drink bloggers

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. What’s Cooking?Who are the Foodies100? http://www.foodies100.co.uk
  • 2. Who are the Foodies?How old are you? 40+ 20-30 30-40 http://www.foodies100.co.uk
  • 3. A National CommunityWhere do you live? South  East   South  West   Wales   North   N  West   Midlands   East  of   England   Scotland   http://www.foodies100.co.uk
  • 4. Family Foodies•  56% of Foodies have children•  46% write about cooking with children http://www.foodies100.co.uk
  • 5. A Passion for Food90% of Foodies don’t workwith food professionally http://www.foodies100.co.uk
  • 6. Foodies are Connected•  90% use Twitter•  75% use Facebook•  55% use Pinterest http://www.foodies100.co.uk
  • 7. A Growing MovementThe Foodies community has DOUBLED in size inthe past 18 months. 4How many years have 1you been blogging? 3 2 http://www.foodies100.co.uk
  • 8. Foodie FavouritesThe Top 5 Things Foodies Write About: 1 Recipes 2 New Ingredients 3 Kitchen Products 4 Restaurants 5 Bread & Baking http://www.foodies100.co.uk
  • 9. Brands Welcome!•  90% of Foodies say they want to hear from brands•  60% of Foodies receive just 1 email a week from brands http://www.foodies100.co.uk
  • 10. Pitching the Foodies•  Foodies want to hear about: Reviews Events New Paid Advertising Press Products Content Releases http://www.foodies100.co.uk
  • 11. Brands Missing the MarkWhat could brands do better? Research Look More Work with Respond to my blog outside incentives new people Qs London http://www.foodies100.co.uk
  • 12. Eat Food, Cook Food, Read Food•  60% of Foodies read food blogs daily•  90% use the Internet for recipes and inspiration•  85% share their own recipes online http://www.foodies100.co.uk
  • 13. Hungry for New Products 98% of Foodies use blogs to discover new products rarely sometimesDo you use blogs tofind new products? frequently http://www.foodies100.co.uk
  • 14. Savvy Shoppers90% of Foodies say blogs are important to theirpurchasing decisions. How important are not sure blogs to your shopping habits? very somewhat http://www.foodies100.co.uk
  • 15. Outside the KitchenFoodies also love to write about: Lifestyle Days Out Travel Parenting Politics Books http://www.foodies100.co.uk
  • 16. The Foodies100The UK’s leading community of food bloggers 1 Directory of 1,750 UK food blogs 2 Subscriptions for Brands from £195 3 Creative, engaging blogger outreach 4 Industry-leading metrics and analysis 5 Regular events, workshops and seminars http://www.foodies100.co.uk
  • 17. Find Out More@foodies100www.foodies100.co.ukFacebook.com/foodies100 http://www.foodies100.co.uk