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WEB 2.0   Tools and Technologies Reaching people in new and innovative ways
WHAT IS WEB 2.0?
 
 
WHAT IS WEB 2.0???
ONE EXAMPLE
<ul><li>Twitter is first on the scene for a major earthquake </li></ul><ul><li>Student 'Twitters' his way out of Egyptian ...
 
 
 
 
 
WHY SHOULD WE GET INVOLVED IN THE CONVERSATION?
WE ALREADY ARE!
PEOPLE TWITTERING ABOUT THE CANCER COUNCIL
STAFF OF CANCER COUNCIL VICTORIA CREATING A FACEBOOK GROUP
PEOPLE FLICKRING PHOTOS OF CANCER COUNCIL EVENTS
PEOPLE GEO-TAGGING RELAY FOR LIFE EVENTS
PEOPLE ADDING CANCER COUNCIL RELATED VIDEOS IN YOUTUBE
WHAT COULD HAPPEN WHEN WE ARE NOT PART OF THE CONVERSATION?
SOMEONE (NOT CC PERSON) CREATES A GROUP IN FACEBOOK
THEN SOMEONE PROVIDES BANK DETAILS AND ASKS FOR MONEY
IS THIS INFORMATION REAL? Cancer Council related info DO WE NEED TO REACT TO IT?
WHO IS ALREADY USING WEB 2.0?
WHO IS ALREADY USING WEB 2.0?
HOW DO WE ACTUALLY DO IT?
WE FIRST LISTEN
THEN WE DECIDE WHERE WE WANT TO INTERACT
WE BUILD THE PRESENCE AND BECOME PART OF THE CONVERSATION <ul><li>Focus on content </li></ul><ul><li>Put the community use...
MORE EXAMPLES
Promoting events
Informing of new publication
Support programs information
ADVOCACY
FUNDRAISING
PAGE FOR FANS
EVENTS IN FACEBOOK
YOUTUBE CHANNEL
CONCLUSIONS <ul><li>We are part of the conversation or take the risk of becoming invisible </li></ul><ul><li>Conversations...
 
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Web 2.0 Presentations

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Presentation to explain WEB 2.0 before introducing a wider online presence for www.cancersupportonline.org.au

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Transcript of "Web 2.0 Presentations"

  1. 2. WEB 2.0 Tools and Technologies Reaching people in new and innovative ways
  2. 3. WHAT IS WEB 2.0?
  3. 6. WHAT IS WEB 2.0???
  4. 7. ONE EXAMPLE
  5. 8. <ul><li>Twitter is first on the scene for a major earthquake </li></ul><ul><li>Student 'Twitters' his way out of Egyptian jail </li></ul><ul><li>250 bloggers, podcasters, and other technology enthusiasts at a Seattle conference raised $2,657 to pay for an orphan in Cambodia, to go to college using the new technology in just 90 minutes </li></ul>
  6. 14. WHY SHOULD WE GET INVOLVED IN THE CONVERSATION?
  7. 15. WE ALREADY ARE!
  8. 16. PEOPLE TWITTERING ABOUT THE CANCER COUNCIL
  9. 17. STAFF OF CANCER COUNCIL VICTORIA CREATING A FACEBOOK GROUP
  10. 18. PEOPLE FLICKRING PHOTOS OF CANCER COUNCIL EVENTS
  11. 19. PEOPLE GEO-TAGGING RELAY FOR LIFE EVENTS
  12. 20. PEOPLE ADDING CANCER COUNCIL RELATED VIDEOS IN YOUTUBE
  13. 21. WHAT COULD HAPPEN WHEN WE ARE NOT PART OF THE CONVERSATION?
  14. 22. SOMEONE (NOT CC PERSON) CREATES A GROUP IN FACEBOOK
  15. 23. THEN SOMEONE PROVIDES BANK DETAILS AND ASKS FOR MONEY
  16. 24. IS THIS INFORMATION REAL? Cancer Council related info DO WE NEED TO REACT TO IT?
  17. 25. WHO IS ALREADY USING WEB 2.0?
  18. 26. WHO IS ALREADY USING WEB 2.0?
  19. 27. HOW DO WE ACTUALLY DO IT?
  20. 28. WE FIRST LISTEN
  21. 29. THEN WE DECIDE WHERE WE WANT TO INTERACT
  22. 30. WE BUILD THE PRESENCE AND BECOME PART OF THE CONVERSATION <ul><li>Focus on content </li></ul><ul><li>Put the community users’ needs first </li></ul><ul><li>Community building </li></ul>
  23. 31. MORE EXAMPLES
  24. 32. Promoting events
  25. 33. Informing of new publication
  26. 34. Support programs information
  27. 35. ADVOCACY
  28. 36. FUNDRAISING
  29. 37. PAGE FOR FANS
  30. 38. EVENTS IN FACEBOOK
  31. 39. YOUTUBE CHANNEL
  32. 40. CONCLUSIONS <ul><li>We are part of the conversation or take the risk of becoming invisible </li></ul><ul><li>Conversations happen anyway, if we are not active, someone else will be (risk of non-official information) </li></ul><ul><li>We need to be careful with the content (Conversation Vs Interruption) </li></ul>

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