Web 2.0 Presentations

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Presentation to explain WEB 2.0 before introducing a wider online presence for www.cancersupportonline.org.au

Presentation to explain WEB 2.0 before introducing a wider online presence for www.cancersupportonline.org.au

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Transcript

  • 1.  
  • 2. WEB 2.0 Tools and Technologies Reaching people in new and innovative ways
  • 3. WHAT IS WEB 2.0?
  • 4.  
  • 5.  
  • 6. WHAT IS WEB 2.0???
  • 7. ONE EXAMPLE
  • 8.
    • Twitter is first on the scene for a major earthquake
    • Student 'Twitters' his way out of Egyptian jail
    • 250 bloggers, podcasters, and other technology enthusiasts at a Seattle conference raised $2,657 to pay for an orphan in Cambodia, to go to college using the new technology in just 90 minutes
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14. WHY SHOULD WE GET INVOLVED IN THE CONVERSATION?
  • 15. WE ALREADY ARE!
  • 16. PEOPLE TWITTERING ABOUT THE CANCER COUNCIL
  • 17. STAFF OF CANCER COUNCIL VICTORIA CREATING A FACEBOOK GROUP
  • 18. PEOPLE FLICKRING PHOTOS OF CANCER COUNCIL EVENTS
  • 19. PEOPLE GEO-TAGGING RELAY FOR LIFE EVENTS
  • 20. PEOPLE ADDING CANCER COUNCIL RELATED VIDEOS IN YOUTUBE
  • 21. WHAT COULD HAPPEN WHEN WE ARE NOT PART OF THE CONVERSATION?
  • 22. SOMEONE (NOT CC PERSON) CREATES A GROUP IN FACEBOOK
  • 23. THEN SOMEONE PROVIDES BANK DETAILS AND ASKS FOR MONEY
  • 24. IS THIS INFORMATION REAL? Cancer Council related info DO WE NEED TO REACT TO IT?
  • 25. WHO IS ALREADY USING WEB 2.0?
  • 26. WHO IS ALREADY USING WEB 2.0?
  • 27. HOW DO WE ACTUALLY DO IT?
  • 28. WE FIRST LISTEN
  • 29. THEN WE DECIDE WHERE WE WANT TO INTERACT
  • 30. WE BUILD THE PRESENCE AND BECOME PART OF THE CONVERSATION
    • Focus on content
    • Put the community users’ needs first
    • Community building
  • 31. MORE EXAMPLES
  • 32. Promoting events
  • 33. Informing of new publication
  • 34. Support programs information
  • 35. ADVOCACY
  • 36. FUNDRAISING
  • 37. PAGE FOR FANS
  • 38. EVENTS IN FACEBOOK
  • 39. YOUTUBE CHANNEL
  • 40. CONCLUSIONS
    • We are part of the conversation or take the risk of becoming invisible
    • Conversations happen anyway, if we are not active, someone else will be (risk of non-official information)
    • We need to be careful with the content (Conversation Vs Interruption)
  • 41.