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Web 2.0 Presentations
 

Web 2.0 Presentations

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Presentation to explain WEB 2.0 before introducing a wider online presence for www.cancersupportonline.org.au

Presentation to explain WEB 2.0 before introducing a wider online presence for www.cancersupportonline.org.au

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    Web 2.0 Presentations Web 2.0 Presentations Presentation Transcript

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    • WEB 2.0 Tools and Technologies Reaching people in new and innovative ways
    • WHAT IS WEB 2.0?
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    • WHAT IS WEB 2.0???
    • ONE EXAMPLE
      • Twitter is first on the scene for a major earthquake
      • Student 'Twitters' his way out of Egyptian jail
      • 250 bloggers, podcasters, and other technology enthusiasts at a Seattle conference raised $2,657 to pay for an orphan in Cambodia, to go to college using the new technology in just 90 minutes
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    • WHY SHOULD WE GET INVOLVED IN THE CONVERSATION?
    • WE ALREADY ARE!
    • PEOPLE TWITTERING ABOUT THE CANCER COUNCIL
    • STAFF OF CANCER COUNCIL VICTORIA CREATING A FACEBOOK GROUP
    • PEOPLE FLICKRING PHOTOS OF CANCER COUNCIL EVENTS
    • PEOPLE GEO-TAGGING RELAY FOR LIFE EVENTS
    • PEOPLE ADDING CANCER COUNCIL RELATED VIDEOS IN YOUTUBE
    • WHAT COULD HAPPEN WHEN WE ARE NOT PART OF THE CONVERSATION?
    • SOMEONE (NOT CC PERSON) CREATES A GROUP IN FACEBOOK
    • THEN SOMEONE PROVIDES BANK DETAILS AND ASKS FOR MONEY
    • IS THIS INFORMATION REAL? Cancer Council related info DO WE NEED TO REACT TO IT?
    • WHO IS ALREADY USING WEB 2.0?
    • WHO IS ALREADY USING WEB 2.0?
    • HOW DO WE ACTUALLY DO IT?
    • WE FIRST LISTEN
    • THEN WE DECIDE WHERE WE WANT TO INTERACT
    • WE BUILD THE PRESENCE AND BECOME PART OF THE CONVERSATION
      • Focus on content
      • Put the community users’ needs first
      • Community building
    • MORE EXAMPLES
    • Promoting events
    • Informing of new publication
    • Support programs information
    • ADVOCACY
    • FUNDRAISING
    • PAGE FOR FANS
    • EVENTS IN FACEBOOK
    • YOUTUBE CHANNEL
    • CONCLUSIONS
      • We are part of the conversation or take the risk of becoming invisible
      • Conversations happen anyway, if we are not active, someone else will be (risk of non-official information)
      • We need to be careful with the content (Conversation Vs Interruption)
    •