Oracle Open World 2009 Review V1.6

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    Notes on slide 1

    New features include:All middleware products run on WebLogic Server (OR "All middleware products run on Application Grid")- Java VM tuned for multi-core processors (JRockit)- Framework for Rich Enterprise Applications (ADF)- Portal with application integration & social computing (WebCenter)- Unified SOA & Event-Driven Infrastructure (SOA Suite)

    From 2006 through today, we rolled out at least two significant product release for every one of our major product suites. Each one of these was a major release, with new products and hundreds to thousands of enhancements. Information on these releases can be found at Oracle.comIn 2009 Oracle issued more Applications Unlimited releases than ever before, including:E-Business Suite 12.1, PeopleSoft Enterprise 9.1, Siebel CRM 8.1.1.CRM On Demand 16, JD Edwards World 9.2, Agile PLM 9.3, Agile PLM for Process 6, G-Log OT 6.0

    New features include:All middleware products run on WebLogic Server (OR "All middleware products run on Application Grid")- Java VM tuned for multi-core processors (JRockit)- Framework for Rich Enterprise Applications (ADF)- Portal with application integration & social computing (WebCenter)- Unified SOA & Event-Driven Infrastructure (SOA Suite)

    New features include:All middleware products run on WebLogic Server (OR "All middleware products run on Application Grid")- Java VM tuned for multi-core processors (JRockit)- Framework for Rich Enterprise Applications (ADF)- Portal with application integration & social computing (WebCenter)- Unified SOA & Event-Driven Infrastructure (SOA Suite)

    If you look at the basic principles of SOA, none of them are exactly new: Re-use has been a concern in software forever, and started at the code level, driving the Object Oriented programming revolution and was then extended to runtime re-use. Loose coupling is what triggered the emergence of messaging systems and EAIStandard-based interfaces were a key concept of CORBA, SOAP, etc.Etc.So for the past 10-15 years we have seen the emergence of various technologies trying to enable these architectural concepts. Each new technology was learning from the previous one and refining or extending the model. The current SOA technologies revolve around “suites”, basically collections of best-of-breed engines to cover the full spectrum of SOA requirements. The differentiators between one vendor and another are usually the breadth of their suite, and their integration: is the suite merely a collection of very different products, or did the vendor tried to rationalize its tooling to simplify the management and learning curve? With the SOA Suite 10.1.3 Oracle clearly had an edge there, as can be seen in the InfoWorld review (which, as it is worth pointing, is really the only hands-on evaluation that exists today). But still, there are some remaining challenges: service distribution makes management and monitoring significantly more complex- Metadata fragmentation translates into more complex application lifecycles.With 11g, Oracle is trying to address these challenges and is leading the next generation in SOA technologies: Service Platforms. This new generation combines the flexibility and power of a best-of-breed approach with the ease-of-use and performances benefits of an integrated approach. The flexibility and hot-pluggability is preserved by leveraging standards more than ever, including new ones (such as SCA that we will be discussing next). That hot-pluggability aspect is key. Without it, you risk being locked into a platform and not being able to incrementally adopt the latest and greatest technologies that might be needed to stay ahead of the curve.

    New features include:All middleware products run on WebLogic Server (OR "All middleware products run on Application Grid")- Java VM tuned for multi-core processors (JRockit)- Framework for Rich Enterprise Applications (ADF)- Portal with application integration & social computing (WebCenter)- Unified SOA & Event-Driven Infrastructure (SOA Suite)

    New features include:All middleware products run on WebLogic Server (OR "All middleware products run on Application Grid")- Java VM tuned for multi-core processors (JRockit)- Framework for Rich Enterprise Applications (ADF)- Portal with application integration & social computing (WebCenter)- Unified SOA & Event-Driven Infrastructure (SOA Suite)

    New features include:All middleware products run on WebLogic Server (OR "All middleware products run on Application Grid")- Java VM tuned for multi-core processors (JRockit)- Framework for Rich Enterprise Applications (ADF)- Portal with application integration & social computing (WebCenter)- Unified SOA & Event-Driven Infrastructure (SOA Suite)

    And this is the basic architectureSpend time on this slide explaining the role of each boxUpper part is core application, lower part is integration SOA layerOn the top you have MVC model for development – better reusability and easier changes

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    Oracle Open World 2009 Review V1.6 - Presentation Transcript

    1. Torsten WinterbergDirektor Strategie & InnovationOPITZ CONSULTING GmbH
      Björn BröhlDirektor Strategie & InnovationOPITZ CONSULTING GmbH
      Nachlese und Ausblick
      Essen, 29.10.2009
      Oracle Open World 2009
    2. Agenda
      Highlights 2009
      Oracle Infrastructure & Management
      Oracle Database
      Oracle Fusion Middleware
      Oracle Fusion Applications
      Oracle Specialized
      OC@Keynotes
      Ausblick auf die Zukunft
    3. 1
      Highlights 2009
    4. Comewithquestions, leavewithanswers.
      Oracle Open World, Oktober 2009
      ca. 40.000 Teilnehmer
      1900 Präsentationen (2 von OPITZ CONSULTING)
      Eigentliche Konferenz, Oracle Develop, Ausstellung, Demogrounds, …
      Briefings
      Oracle AceDirector Briefing im Headquarter
      Oracle SOA Partner Advisory Council
      Customer Advisory Boards für
      SOA
      BPM
      Governance
      EDA / CEP
      Zahlreiche 1:1s
    5. Paint that town red…
    6. How’s your conference?
    7. Oracle SoftwareComplete. Open. Integrated.
      Complete
      Everything you need
      Every product is Best of Breed
      Open
      Build on standards
      Hot pluggable, Embeddable/Integratable
      Integrated
      Products are configured/pre-integrated to work together very well, provide a unified user experience, administration across the stack
      Applications
      Middleware
      Database
      Infrastructure & Management
    8. Technologie-Stacks im Vergleich
      Consulting
      Services
      3rd Party SIs
      SAP Consulting
      Oracle Consulting
      3rd Party SIs
      IBM GlobalServices
      SugarCRM,others
      MicrosoftBusiness
      Solutions
      Applications
      Fusion
      Applications
      mySAP
      3rd Party ISVs
      Development
      Tools
      PHP, Eclipse
      Visual Studio .NET
      NetWeaver / ABAP
      Rational / WebSphere
      Oracle Tools / J2EE
      MiddlewareSuite
      JBoss, Spring,Geronimo
      NetWeaver
      WebSphere
      .NET
      FusionMiddleware
      Database
      Oracle,
      DB2, MySQL,SQL Server
      Database 11g,TimesTen IMDB,Berkeley DB
      MySQL,PostgreSQL
      SQL Server
      DB2
      Operating
      System
      Linux
      Linux/Unix/Windows
      Linux/Unix/Windows
      Linux/Unix/Windows
      Windows
      Hardware
      Hardware
      Hardware
      Hardware
      Hardware
    9. Oracle Infrastructure & ManagementComplete. Open. Integrated.
      • New release of Oracle VM
      • Oracle VM 2.2 now available
      • Oracle VM Template Builder
      • Certified with Oracle Applications
      • Oracle Enterprise Manager
      • 10g R5 – broader & deeper management across stack
      • Application Testing Suite 9.0 – unified testing solution
    10. Oracle DatabaseComplete. Open. Integrated.
      • #1 in Database
      • Major new release – Database 11g R2
      • Reduce server costs up to 5X through consolidation
      • Reduce downtime by upgrading databases online
      • Certification with Oracle Applications by end of year
      • Transformational new product: Exadata V2
      • Lower storage costs by compressing data 10X
    11. Oracle Fusion MiddlewareComplete. Open. Integrated.
      • #1 in Middleware
      • Major new release – Fusion Middleware 11g
      • 4X improvement in Java developer productivity
      • 1 Terabyte of Application Data delivered from In-Memory Grid
      • Unified Business Process Management & SOA
      • Integrated team sites & Enterprise 2.0 portal
      • Certified with Oracle Applications
      • World record performance in every application server benchmark
    12. Oracle ApplicationsComplete. Open. Integrated.
      • #1 in CRM, SCM and HCM
      • Continuing to grow our customer base
      • More Applications Unlimited releases than ever
      • E-Business Suite 12.1, PeopleSoft Enterprise 9.1, Siebel 8.1.1, …
    13. 1
      Oracle Infrastructure & Management
    14. Sun Microsystems und Oracle
      „the Sky isthe Limit“
      SUN+Oracle:keine Übernahme, sondern eine „enge Kooperation“
    15. Sun SPARC/Solaris is #1 in All 7 Key Commercial Benchmarks
      #1 in OLTP
      #1 in Oracle BI EE
      #1 in Oracle Hyperion
      #1 in SAP
      #1 in PeopleSoft Payroll
      #1 in Java Appserver
      #1 in Web/Network
    16. Sun Oracle Database Machine
    17. Sun FlashFire Technology
    18. World's Fastest Flash Array
      Sun StorageF5100 Flash Array
      www.sun.com/F5100
    19. Flash Versus Disk Storage
      A single rack unit
      with 1.6M IOPSruns on
      14 racks
      with 1.6M IOPSruns on
      80 Flash Modules
      3,000 Disks
      300 Watts
      40,000 Watts
      Flash Saves 130X the Power and 580X the Rack Space
    20. “We're In ItTo Win It.”
    21. SUN – eine performante Plattform für Oracle
    22. SUN + Oracle = viele Oppertunities
    23. Hardware von OracleExadata - Problemstellung
      DWH Implementierungensind oft beschränktdurch die I/O-BandbreitezwischendemDatenbankserver und demPlattensubsystem
      Engpaß in Bezug auf Prozessorleistung und Fibre Channel Loops im Storage Array
      BegrenzteAnzahl von Fiber Channel Host Bus Adapternim Server
      Schlechtausgebaute und komplexe SANs
      LeitungenzwischenPlatten und Server 10- bis 100-fach zukleinfürgewünschteDatenmenge
    24. Hardware von OracleExadata – Die Lösung
      Hinzufügen von Leitungen – ParalleleArchitektur
      VergrößernderLeitungen– 5-fach schnelleralskonventionelleAnbindungen
      WenigerDatendurch die Leitungentransportieren– Datenbearbeitung und –filterung am Plattenspeicher
    25. Hardware von OracleExadata V2 – Hardware von SUN !
      • auchoptimiertfür OLTP-Systeme
      • bestehtausbiszu 8 DB-ServernSun Fire X4170 und
      • bis zu 14 Sun Fire X4275 Storageservermit Sun FlashFire technology
      Hardware von
      Software von
    26. Oracle GridConrol und MyOracleSupport
    27. Oracle GridConrol und MyOracleSupport
    28. Oracle GridConrol und MyOracleSupport
    29. Oracle GridConrol und MyOracleSupport
      GridControl 11g soll in 2010 veröffentlicht werden
      Beta-Program (mit Beteiligung von OC) startet Anfang 2010
      Integration von My Oracle Support in GC durch ein Patch von 10.2.0.5 !?
    30. 2
      Oracle Database
    31. Oracle Database
      keine wirklichen Neuigkeiten
      viele Vorträge über 11g R2
      Solaris SPARC und X86 11gR2 kommen kurzfristig (!!!!)
      Unterstützung für 11gR2 erst in GridControl 11g verfügbar
      Kompression/Dekompression findet bei 11gR2 in den Storage Cells statt
      Neue Option „Flash Cash“ wird nur auf Linux und Solaris verfügbar sein (Auslagerung von Blöcken auf SSDs)
    32. MySQL Innovation
      “MySQL and Oracle don't compete at all,” said Mr. Ellison, adding that he would not sell MySQL.
      -Financial Times,22 September 2009
    33. 3
      Oracle Fusion Middleware
    34. Oracle Fusion Middleware 11g
      Fundamental Principles
      Complete and integrated family of best-of-breed products
      Hot-pluggable architecture
      Infrastructure for Agile & Intelligent Business Applications
      Optimized for Modern DataCenter Architectures
    35. Oracle Fusion Middleware
      Applications
      Middleware
      Database
      Infrastructure & Management
    36. Oracle und SUN
    37. Java Innovation
      “Java speaksfor itself.”
      Oracle CEO Larry Ellison-The Register,22 September 2009
    38. JDeveloperSingle, Integrated Enterprise IDE
      DBMS Modeling
      Java Development
      BPM Development
      Java EE Development
      ESB Development
      Business Rules
      Portal Development
      Desktop & Mobile
      Common Metadata Manager
      Common Application Lifecycle Management
      Common Business Catalog
      Common Modeling Framework
      Common IDE Framework
    39. User Experience
      Fragmented customer facing & marketing systems
      Fragmented order capture & transaction systems
      Outdated e-commerce & collaboration infrastructure
      • Need: Unified, Modern Multi-channel User Experience
    40. Siebel Call Center
      ADF Rich Client
      User Experience
      Siebel Product Catalog
      Siebel Order Capture
      Content Management
      WebCenterCommunities & Collaboration
      SpatialServer
    41. Enterprise Portal Communities
      Enterprise Portal Services & Content
      Unified Security & Access Control
      Unified User Profile & Session Context
      Multi-Channel AccessOracle WebCenter Integration
      MSFT Sharepoint
      MSFT Outlook
      MSFT Office
      Mobile PDA, Phone
      Departmental
      Web Site
    42. Service-Oriented Architecture
      Standards-based Event & Service Infrastructure
      High Speed, Multi-Transport Service Bus
      Unified Business Process Management
      Complex Event Processing & Activity Monitoring
      Integrated Governance & Policy Management
    43. Emergence of Service Platforms
      SERVICE PLATFORM
      • Integrated for ease-of-use & optimized performances
      • Yet, fully standards-compliant
      SCA
      ESB
      BPEL
      WSDL
      Web Services
      XSLT
      J2EE
      XML
      EAI
      Messaging
      CORBA
    44. Common Metadata, Packaging, Deployment, Monitoring
      Unified Service Invocation & Event Distribution
      Service Component Architecture Runtime
      SOA Infrastructure – JAX-*, WS-*, WS-I
      JMS
      Unified Event & Service InfrastructureCommon SCA Runtime
      Service Bus
      Business Process Mgr
      Human Workflow
      Imaging & Doc Workflow
      Business Rules
      CEP & BAM
      B2B Integration
      Request
      Reply
      Events
      DB, Files
      Web Services, REST
      Applications
    45. Unified DevelopmentSCA Composite & Business Editors
      Unified Customization
      Unified Packaging & Lifecycle
      Unified DT and RT Metadata
      Unified Design Time
      Mediation
      Web servicesand adapters
      Process Editor
      Rules Editor
      BPEL orchestration
      Human Tasks
      Spring /Java
      Business Rules
      SCA Composite Editor
      Routing Editor
    46. Service BusOpen Connectivity, High Performance Messaging
      Policy Mgmt.
      Request
      Reply
      Service
      Virtualization
      Publish
      Subscribe
      Transform
      Rules
      JMS
      SCA Foundation
      High Speed, Pluggable Transport
      Adapters/Connectors to External Systems
      ERP, CRM
      DB, Files
      Web Services
      REST
    47. Event Processing & Activity MonitoringReal-Time Business Event Management
      Event Sources
      Database
      Applications
      Messaging
      RFID
      SELECT S.city, AVG(temp)
      FROM SOME_STREAM S
      [range by 10 slide by 5]
      WHERE S.state = ‘California’
      GROUP BY S.city
      Action Framework
      KPI Impact Analysis
      CEP Processor
      Lightweight OSGI Server
    48. Business Process Management
      Poorly integrated order capture & supply chain
      Inability to correlate inventory & demand patterns
      Inability to respond to fluctuations in business
      • Need: Packaged & Customizable Business Process
    49. Fusion Middleware Human Workflow
      AIA PIP & Fusion Middleware SOA Suite
      Business Process Management
      Order Capture
      Supply Chain
      Suppliers & Logistics Providers
    50. Web-based
      Business
      Editors
      Rich AJAX
      Workflow Forms
      Rich Business Editors
      Integrated Process Analytics
      Native BPEL and BPMN
      Enterprise Scale SOA Platform
      Developer
      Tooling
      Unified Business Process PlatformSingle Workflow Engine for People, Systems, Documents
    51. Integrated SOA Governance Comprehensive Governance & Policy Management
      Registry/Repository
      Policy Manager
      SOA Management Pack
      Publish, Discover, Change Manage Services
      Federated Policy Manager
      Provision Services & Monitor SLAs
    52. EMEA SOA Community Award
    53. Business Intelligence
      No Operational Intelligence across Systems & Functions
      No Operational Intelligence where users can act on it
      Slow warehouse prevents drill-to-detail on transactions
      • Need: Packaged BI Applications with high performance data warehouse
    54. Business Intelligence
      BI EE Dashboard
      ActionableInsight
      Business Process
      (Fusion MiddlewareSOA Suite)
      Essbase & Hyperion Planning
      Sun Oracle Database Machine
    55. JRockitHigh-Speed Java Optimized for Multi-Core and NUMA
      C1
      C2
      C3
      C4
      L1
      L1
      L1
      L1
      L2
      L2
      L2
      L2
      L3
      L3
      Local Memory
      Remote Memory
      External Interfaces
      Memory & Resource Management
      I/O
      Thread Mgmt.
      Language Model
      Code Generation
    56. WebLogic ServerJava Enterprise Platform
      Clusters, Messaging, Transactions, Workload Mgt, JMX
      Service Component Architecture
      JPA (TopLink)
      Web Services
      Security
      JavaServer Faces
      WebLogic Server (Java EE 5)
      Microkernel
      GridLink for Oracle RAC
    57. Coherence In-Memory Data Grid with Zero Data Loss
      .NET
      Application
      Java EE on WebLogic Server
      POJO
      Application
      Java EE on other App Server
      C++
      Application
      Higher Throughput and
      Lower Latency
      Guaranteed Zero Data Loss
      Dynamic Capacity Adjustment
      Efficient Data Access
      Mainframe Offloading
      Database Access & O-R Mapping
    58. Golden Gate
      Akquisition von Oracle
      Replikationslösung basierend auf Logfiles
      Unterstützung von Replikationen zwischen verschiedenen Datenbank-Versionen
      Zero-Downtime Migration für Datenbank und Anwendungen
      Oracle Streams „wird weiterhin supported“ – damit abgelöst !?
      Wenn man eine Goldengate Lizenz kauft, ist ActiveDataguard enthalten
    59. Golden Gate
    60. „Projekt Sierra“
      Produktstudie für den Betrieb von MS Sharepoint auf einer Oracle Datenbank
      ausschließlich die Files in der Oracle DB gespeichert
      Metadaten müssen weiterhin in SQL Server verbleiben (unter Verwendung der lizenzfreie Variante des SQL Servers)
      Dateien werden über API in der Oracle DB gespeichert
      kein Eingriff in Sharepoint, damit ist der Support durch Microsoft sichergestellt
      der Ansatz ist in erster Linie als Konsodierungs-Plattform für weit verteilte Sharepoint-Installationen gedacht
      wir bleiben an dem Thema dran 
    61. 4
      Oracle Fusion Applications
    62. Lange erwartet – bald wirklich da…Oracle Fusion Applications
      Modular aufgebaute, hochintegrative Familie von Anwendungen.
      Die Fusion Applications V1:
      Setzen zu 100 Prozent auf der Fusion Middleware auf
      Basieren auf SOA-Ansatz, Von Anfang an SaaS- und Cloud-fähig ausgelegt.
      Sind als "Next Generation Application" zu sehen
      In enger Zusammenarbeit mit einer großen Menge bestehender Kunden entstanden
      Auf funktionale Vollständigkeit, Usability etc. getestet.
      Der aktuelle Status ist "Code Complete“.
      Feldtest mit ausgewählten Kunden.
      Alte und neue Anwendungen über BPEL integrierbar.
      "Youhavethechoicetomoveifyouwanttowhenyouwantto“ (Ellison)
    63. 5
      Oracle Specialized
    64. Enablement 2.0 – Oracle Specialized
      Ablösung der bestehenden Partner-Stufenin 2010
      Grund: Akquisition vieler Firmen (Technologie und Partnerschaften) durch Oracle
      Möglichkeit für Kunden gezielter den passenden Oracle Partner zu finden
      OPITZ CONSULTING strebt wieder die höchste Partner-Stufe (Platinum) an
    65. Die neuen Stufen
    66. Specialized Partners are…
      … And they enjoy additional benefits, including:
      New Specialization notification and orientation communication
      OPN Specialized logo
      Promotion in newsletters, websites, advertising, etc.
      Internal partner-finder priority placement
      Partner Specialization announcements in internal newsletters
      Free assessment/exam vouchers
      Release control documentation
      • Eligible for quote from Oracle executive for press release
      • Access to Oracle meeting room facilities
      • Access to Demonstration Solutions Services
      • Free Support service requests
      • Free Support service requests for Enterprise Linux Basic And Oracle VM
      • Access to implementation methodologies
    67. Planned Specializations
      69 Solution Specializations
      26 Industry Concentrations
      Aligned with Oracle Product Strategy
    68. 6
      OC @ Keynotes
    69. …Impressionen aus den Keynotes
    70. 7
      Ausblick auf die Zukunft
    71. Wenn sich der Nebel lichtet…
      Zukunft von SUN/Oracle bleibt spannend…
      Java, MySQL, SOA, AppServer, Tooling
      Office Suite, Solaris, Hardware, Virtualisierung, ...
      Complete. Open. Integrated.
      SOA, BPM, Integration und Multikanal-User Interfaces sind Schlüsseltechnologien.
      Unified Plattform: „complete“ abgeschlossen – ab jetzt Optimierung
      Fusion Applications naht.
      OC Kontakt zu Oracle ist enger denn je
      Interesse an Betaprogrammen?
      Teilnahme an Customer Advisory Boards?
      Partizipation an Early Access Programmen?
    72. Oracle Release Roadmap
      APEX 4.0
      Fusion Applications V1
      2010
      2011
      2009
      FMW 11gR1 PS 1
      FMW 11gR1 PS 2
      FMW 11gR1
      FMW 11gR2
      DB 11gR2 on Windows
      Database 11gR2
      Oracle VM 2.2
      Oracle VM 3.0
      Database 12x
      DB 11gR2 XE
      Exadata V2
      OOW 2009
    73. … as a Service
    74. EinZitat… (Werbung auf den Oracle Bussen)
      Desperation yields cost cutting.
      Innovation yields cost savings.
      Let‘s Innovate!
    75. Noch ein Zitat… (Aus Extreme Innovation Session)
      „Kicked Butt, Had Fun, Didn't Cheat, Loved Our Customers, Changed Computing… Forever !”
      Scott McNealy
      Chairman & Co-Founder,
      Sun Microsystems, Inc.
      Chairman, Sun Federal, Inc.
    76. Fragen und Antworten
    77. Ansprechpartner
      Björn Bröhl
      Direktor Strategie & InnovationOPITZ CONSULTING GmbH
      bjoern.broehl@opitz-consulting.com
      Torsten Winterberg
      Direktor Strategie & InnovationOPITZ CONSULTING GmbH
      torsten.winterberg@opitz-consulting.com
    78. Appliance BuilderIntelligent Capacity Management and Provisioning
      Appliance
      Appliance
      Appliance
      Middleware
      Application Server
      Java VM
      OS
      Appliance Builder
      Virtualization
      Software Appliances
      Traditional Deployment
    79. Orchestration
      Human interaction
      Policy evaluation
      Monitoring
      The Fusion Architecture
      Business Logic
      View
      Data
      User Interface
      ADF Faces components
      Business Services
      ADF Business Components
      DatabaseSchema
      Data
      Binding
      WebCenter
      SDO Services
      Events
      Mediator /BPEL Process
      Human WorkflowService
      RulesEngine
      Business
      ActivityMonitoring
      facts
      Assign
      Task
      results
      Task
      Complete

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