Totango 5 tips to grow revenues from your app

910 views
800 views

Published on

How to increase revenues from your mobile app?
1.

Published in: Business, Education
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
910
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Totango 5 tips to grow revenues from your app

  1. 1. 5 Ways to AccelerateRevenues from Your Mobile App Dominique Levin CMO May 2012
  2. 2. Customer Engagement Management CEM- Manage Engagement with Online UsersTotango CEM – CustomerEngagement Management forsoftware and online serviceproviders who manage theirinteractions with their customersonline.
  3. 3. Customer Engagement ManagementUser analytics: Buy and churn Personalizedengagement signals: engagement:profile dynamic user in-app, via email segments or phone
  4. 4. About TotangoManages Engagement with Over 1.4 Million Businesses
  5. 5. 1Maximize Revenues Per User
  6. 6. Grow Revenues Per UserNumber of users Use Cases Usage Users Price per users
  7. 7. Revenue Acceleration throughout the Lifecycle drive conversion grow lifetime value boost retention
  8. 8. 2Use Metrics For Pirates
  9. 9. AARRRAcquisition - users comes to your site or appActivation - user gets good first experience with itRetention - user is coming back to your site regularlyReferral - user is referring product to othersRevenue - user is paying you money**or doing something that generates you revenue
  10. 10. AARRR Lifecycle Dashboard
  11. 11. 3Track User Actions
  12. 12. Fun Fact # 1Did you know that:Free users who are still active after 3days are four times more likely toconvert into paying users 4/10
  13. 13. Fun Fact #2Did you know that:A full half of paying users log in less than once a monthor do not use their paid service at all. 6/10
  14. 14. Fun Fact #3Did you know that:Most cancellations were preceded bya period of non-use 8/10
  15. 15. Companies who track usage Have 3.5x higher retention rates Achieve 20% year over year ARPU growth**as compared to less than 1%Source: Aberdeen, upcoming publication
  16. 16. 4Build a User Engagement Team
  17. 17. Bruce Temkin on Customer Experience Management 60% senior exec of customer experience 30%20+ employees in customer experience 84% positive results
  18. 18. User Onboarding Redesign User Onboarding FunnelQuadruple Paying Users
  19. 19. 5Personalize Marketing Campaigns
  20. 20. Relevance Raises Response Rates 3.5xconversion increase when using behavioral triggers
  21. 21. Using RumbaMobile
  22. 22. Not Using RumbaMobile
  23. 23. www.totango.com
  24. 24. Thank You! Dominique Levin CMO, Totango @totango @nextgencmodominique@totango.com

×