Customer Success Summit 2015 breakout session:
Presented by: Samuel Smith, Director of Customer Success, BrightTALK and Matt Eastling, Solution Architect, Totango
5. Items required for the journey
• A mandate is mandatory
• The success function sets the foundation for
health across the organization
• The health model must reflect how your
clients use your product to achieve their goals
• The health score is the icing on the cake
8. A mandate is mandatory
• Originated with the CEO’s vision
- Transition from accounts services to a customer
success model
- Develop a strategy that can scale with a rapidly
growing business
- Build a unified front across all departments (Sales,
Marketing, Product, Services) with the client at the
center
10. Business challenges
• No standardized processes for on-boarding
and managing customers
• Limited communication and visibility across
the delivery teams interfacing with clients
• No easy way for CSMs to identify the health
and performance of client programs
11. A new foundation through
Customer Success
• Developed a customer
on-boarding process
• Created user playbooks
and other resources
• Developed post 90-day
materials for client progress
follow-up
16. Creating visibility and tracking performance
Program Object
Good
75
Poor50Average
Client Health
0.0 100.0 200.0
17. Program object
Subscription
Summary
Program Leads
Channel Object
Channel Channel
Content Package
Video Live services
Audience Package
Keyword leads Summit leads
• Provides the company visibility into all aspects
of the program
• Defines all of the key players of the program
across teams
• Provides team leads with a portfolio of
programs that they are responsible for
• Creates a straightforward means for teams to
identify cross sell opportunities for their
offerings
A representation in SFDC
of all client business broken
down by programs
18. Program health in action
Channel Object
Channel
Program
Summary
Content Package
Video
Audience Package
Leads
21. Results of the Program Object and Totango
• Increased the productivity of CSMs and the delivery teams
through a streamlined view into all business managed
across BrightTALK
• Made communication possible for a complex offering with
many moving parts
• Provided visibility for the BrightTALK to identify where to
prioritize CSM resource to retain and grow accounts
• Set the foundation increased efficiency via attribute-based
automation
22. Key takeaways
• Your top brass must see value and share the vision
for how Customer Success can help transform your
organization
• Your process and technology layer should reflect
how your clients find value from your offering
• Building a health model becomes much easier
when the other pieces are in place
Kick-off calls should only happen after a 15-minute internal huddle between the CSM, ABM/CM and SE
Slides should be prepared by the CSM
Slides should be prepared by the CSM
Call is run by the CSM (who also sends out the calendar invite and follow-up e-mail)
LinkedIn provides good insights to make friendly and relevant conversation with the customer during the call
Call notes must be logged in Salesforce as ‘Kick-off call summary notes’
Skipping steps can be dangerous.
BrightTALK helps modern marketers create and nurture leads with video and webinar marketing programs
I’m not sure what it’s been like for all of you, but for me it’s been less of a journey and more of an adventure. I’ll like to share where this journey has taken me over the last 18 month and some of the lessons I’ve learned along the way.
Skipping steps can be dangerous.
CEO has a unique view on things, but the business may not see that.
BrightTALK helps modern marketers create and nurture leads with video and webinar marketing programs
Consistent terminology
BrightTALK helps modern marketers create and nurture leads with video and webinar marketing programs
Create before and after.
Speak to
Create before and after.
Speak to
Create before and after.
Speak to
Skipping steps can be dangerous.
Skipping steps can be dangerous.
Kick-off calls should only happen after a 15-minute internal huddle between the CSM, ABM/CM and SE
Slides should be prepared by the CSM
Slides should be prepared by the CSM
Call is run by the CSM (who also sends out the calendar invite and follow-up e-mail)
LinkedIn provides good insights to make friendly and relevant conversation with the customer during the call
Call notes must be logged in Salesforce as ‘Kick-off call summary notes’