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Total Media  Breakfast Briefing:   Engaging with your Audience February 2011 #smwldn  #smwengage
Agenda for this morning: <ul><li>Why do people talk online? </li></ul><ul><li>Interruption vs. Engagement </li></ul><ul><l...
Why do people talk online? Friends To connect with: Family Similar Interests
Interruption vs Engagement <ul><li>vs </li></ul>Broadcasting = Interruption Personal Conversations  = Engagement
Why might people ignore you? You think your audience will hear your every word – they won’t  You try to grab people’s atte...
Respect your customers Listen, before speaking Engage in a long term relationship Generate waves as a member of the commun...
The Value Exchange Marketing messages are empty and hollow – they can see right through you You need to invest time & mone...
Social Media Best Practices Treat each individual as unique Give value unconditionally, and in time you’ll start to receiv...
<ul><li>Questions? </li></ul>
Thank you! For more information: @totalmediauk [email_address] Tel : 0207 937 3793
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Engaging with your Audience through Social Media

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As part of Social Media Week London, Having trouble engaging your customers online?

If your social media messages are not getting through to your customers, then come and learn about how to build an engaged, active, and passionate community around your brand/products or services.

- Are your messages online falling on deaf ears?
- Do you feel disconnected from your customers?
- Does your social media strategy put your brand before your customers?
- Is your Facebook community not growing organically?
- Does your online community not respond to you?

If you answer yes to any of the questions above, then you should definitely attend, as we will be explaining what’s happening, and how you can start to turn things around.

In addition, we'll be taking you through the basic principles of Social Media, and sharing some Best Practices to ensure your social media strategy is as effective as it can be.

Published in: Education, Business, Technology
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Transcript of "Engaging with your Audience through Social Media"

  1. 1. Total Media Breakfast Briefing: Engaging with your Audience February 2011 #smwldn #smwengage
  2. 2. Agenda for this morning: <ul><li>Why do people talk online? </li></ul><ul><li>Interruption vs. Engagement </li></ul><ul><li>Why might people ignore you? </li></ul><ul><li>Respecting your customers </li></ul><ul><li>The value exchange </li></ul><ul><li>Social Media Best Practices </li></ul>
  3. 3. Why do people talk online? Friends To connect with: Family Similar Interests
  4. 4. Interruption vs Engagement <ul><li>vs </li></ul>Broadcasting = Interruption Personal Conversations = Engagement
  5. 5. Why might people ignore you? You think your audience will hear your every word – they won’t You try to grab people’s attention, when they’re busy
  6. 6. Respect your customers Listen, before speaking Engage in a long term relationship Generate waves as a member of the community
  7. 7. The Value Exchange Marketing messages are empty and hollow – they can see right through you You need to invest time & money to build real relationships Only after you invest heavily, will you get ‘engaged fans’ after 6 months to a year.
  8. 8. Social Media Best Practices Treat each individual as unique Give value unconditionally, and in time you’ll start to receive attention You’ll be off course 90% of the time, so plan to regularly review, and correct your course
  9. 9. <ul><li>Questions? </li></ul>
  10. 10. Thank you! For more information: @totalmediauk [email_address] Tel : 0207 937 3793
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