Jessica Herrin by Pareen BathiaPresentation Transcript
P A R E E N B A T H I AS P R I N G 2 0 1 3Jessica Herrin, CEO andFounder of Stella & Dot
Stella & Dot Jewelry maker that sells products onlineand through independent, in-home salesreps (“stylists”) For $199, stylists receive “business in abox” with supplies and samples theyneed to sell jewelry at trunk shows(tupperware 3.0) Stylists choose when and how much towork and have high earning potentialcompared to other direct sales businesses Backed by Sequoia and other prominentVCs 14,000 stylists in US, Canada and Britain Sales grew 200% last year, expected toreach $1B by 2015
Examples of IntegrationWork & CommunitySees work as having apositive impact onsociety throughempowering women;Stella & Dot FoundationCommunity & SelfRunning with girlfriendsand neighborsHome & CommunityTakes daughters with herto volunteer at homelessshelterWork & SelfPersonally enriched byher work: “I bound out ofbed every morning forthe opportunity to do itall again”Work & HomeShares Stella & Dotupdates with family;feels that doing well atwork makes her a bettermother: “I value givingmy daughters a strongfemale role modelpassionately pursuingoutside interests”HomeWorkCommunitySelf
Other Lessons from Jessica1. Maintain a structured schedule. “My day starts between 4 and 5am. I workuntil 6:30 a.m., go for a run and return home to have breakfast with my daughtersand to see them off to school. From 9am-6pm, it’s a mixture of meetings, Skypesessions and strategizing. I’m home by 6:30pm to have dinner with my family,play/do homework with my kids and relax with my husband.”2. Prioritize (and outsource if possible). “Relax your standards on the thingsthat dont really add up to quality time for your family. An immaculate house isnot more important than a good game of UNO. A fresh meal does not need to beprepared by you to be delicious and healthy, and laundry is just as clean whensomeone else does it. Buy back your time and spend it all doing somethingconnected with your kids.”3. Forge relationships with your neighbors. Jessica and her neighbors haveclose relationships, exercise together and take turns watching each other’s kids.4. Marry wisely . “I’m lucky to have an incredibly supportive husband. He makesbreakfast and often walks the girls to school. He’s usually plowed through theolder one’s homework by the time I get home. We’re an equal partnership.”5. Remember your touch points. Naming Stella & Dot.