Social Media - a Technological or a Societal Change?

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An introduction to social media, meant to get the focus off of tools and technology. Giving some examples of earlier technology introductions and their effect on society, we think about the changes …

An introduction to social media, meant to get the focus off of tools and technology. Giving some examples of earlier technology introductions and their effect on society, we think about the changes Social Media bring. We show how the internet has evolved, clarify this with several examples and show the incredible pace of these changes in some videos. All with a little help of Bob Dylan.

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  • 1. Social Media a technological or a societal change? @erwinelling erwin@totalexperience.nl @danielspronk daniel@totalexperience.nl
  • 2. The times they are a-changin’ http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg
  • 3. Your old road is rapidly agin’ - Bob Dylan http://www.flickr.com/photos/topsy/188144452/
  • 4. Do you remember your first cellphone? http://www.flickr.com/photos/ndrwfgg/437667718/
  • 5. Did it live up to your expectations? http://www.youtube.com/watch?v=ptbJZ9HBw2k
  • 6. What was the impact of cellphones? http://www.flickr.com/photos/splorp/64027565/
  • 7. Have cellphones changed society? http://www.flickr.com/photos/ebotunes/2934158531/
  • 8. and vice versa? http://www.flickr.com/photos/jordansangerman/3622750500/
  • 9. Technology changes society and society changes technology http://www.flickr.com/photos/sveinhal/2514332781/
  • 10. Think about the changes Social Media bring... and do not focus on technology!
  • 11. Did you know? http://www.youtube.com/watch?v=6ILQrUrEWe8
  • 12. Leaving ‘the decade of information’ http://www.flickr.com/photos/smaku/2313867724/
  • 13. lots and lots of information, categorized?
  • 14. information munchers
  • 15. Entering ‘the decade of people’ http://www.flickr.com/photos/joeshlabotnik/305410323/
  • 16. Individuals http://www.flickr.com/photos/dunechaser/134672066/
  • 17. Online identity my music, my presentations, my career, my thoughts, ...
  • 18. Online identity my music, my presentations, my career, my thoughts, ...
  • 19. Online identity my music, my presentations, my career, my thoughts, ...
  • 20. Online identity my music, my presentations, my career, my thoughts, ...
  • 21. Online identity my music, my presentations, my career, my thoughts, ...
  • 22. Personal and company branding e.g. Robert Scoble, Microsoft
  • 23. Communities and tribes http://www.flickr.com/photos/dunechaser/103723419/
  • 24. e.g. a tribe of football fans
  • 25. e.g. a community for air travelers by KLM Air France
  • 26. e.g. consumers helping consumers
  • 27. It’s about conversation http://www.flickr.com/photos/11739182@N03/1263985679/
  • 28. Social media is mainstream http://www.flickr.com/photos/matthewfield/2306001896/
  • 29. Social media is mainstream Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
  • 30. Social media is mainstream Your boss Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
  • 31. Social media is mainstream Your boss Your neighbour Your co-worker http://www.flickr.com/photos/matthewfield/2306001896/
  • 32. About the social media revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 33. You better start swimming or you’ll sink like a stone - Bob Dylan http://www.flickr.com/photos/crazscout/2304111344/
  • 34. @erwinelling erwin@totalexperience.nl @danielspronk daniel@totalexperience.nl