0
Social Media
a technological or a societal change?




 @erwinelling      erwin@totalexperience.nl

 @danielspronk     dan...
The times they are a-changin’
                 http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg
Your old road is rapidly agin’
                         - Bob Dylan




                      http://www.flickr.com/photos/...
Do you remember
your first cellphone?




      http://www.flickr.com/photos/ndrwfgg/437667718/
Did it live up to your expectations?



     http://www.youtube.com/watch?v=ptbJZ9HBw2k
What was the impact
of cellphones?




                      http://www.flickr.com/photos/splorp/64027565/
Have cellphones changed society?




                     http://www.flickr.com/photos/ebotunes/2934158531/
and vice versa?
           http://www.flickr.com/photos/jordansangerman/3622750500/
Technology changes society
and society changes technology
                    http://www.flickr.com/photos/sveinhal/2514332...
Think about the changes
  Social Media bring...
   and do not focus on technology!
Did you know?



http://www.youtube.com/watch?v=6ILQrUrEWe8
Leaving ‘the decade of information’
                        http://www.flickr.com/photos/smaku/2313867724/
lots and lots of information, categorized?
information munchers
Entering ‘the decade of people’
                     http://www.flickr.com/photos/joeshlabotnik/305410323/
Individuals




http://www.flickr.com/photos/dunechaser/134672066/
Online identity




my music, my presentations, my career, my thoughts, ...
Online identity




my music, my presentations, my career, my thoughts, ...
Online identity




my music, my presentations, my career, my thoughts, ...
Online identity




my music, my presentations, my career, my thoughts, ...
Online identity




my music, my presentations, my career, my thoughts, ...
Personal and company branding




       e.g. Robert Scoble, Microsoft
Communities and tribes




                 http://www.flickr.com/photos/dunechaser/103723419/
e.g. a tribe of football fans
e.g. a community for air travelers by KLM Air France
e.g. consumers helping consumers
It’s about conversation
                http://www.flickr.com/photos/11739182@N03/1263985679/
Social media is mainstream




                 http://www.flickr.com/photos/matthewfield/2306001896/
Social media is mainstream




Your neighbour




                       http://www.flickr.com/photos/matthewfield/230600189...
Social media is mainstream


                     Your boss


Your neighbour




                       http://www.flickr.c...
Social media is mainstream


                     Your boss


Your neighbour

                   Your co-worker

         ...
About the social media revolution



    http://www.youtube.com/watch?v=sIFYPQjYhv8
You better start swimming or
   you’ll sink like a stone
                        - Bob Dylan




                    http:...
@erwinelling    erwin@totalexperience.nl

@danielspronk   daniel@totalexperience.nl
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Social Media - a Technological or a Societal Change?

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An introduction to social media, meant to get the focus off of tools and technology. Giving some examples of earlier technology introductions and their effect on society, we think about the changes Social Media bring. We show how the internet has evolved, clarify this with several examples and show the incredible pace of these changes in some videos. All with a little help of Bob Dylan.

Published in: Technology, Business
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Transcript of "Social Media - a Technological or a Societal Change?"

  1. 1. Social Media a technological or a societal change? @erwinelling erwin@totalexperience.nl @danielspronk daniel@totalexperience.nl
  2. 2. The times they are a-changin’ http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg
  3. 3. Your old road is rapidly agin’ - Bob Dylan http://www.flickr.com/photos/topsy/188144452/
  4. 4. Do you remember your first cellphone? http://www.flickr.com/photos/ndrwfgg/437667718/
  5. 5. Did it live up to your expectations? http://www.youtube.com/watch?v=ptbJZ9HBw2k
  6. 6. What was the impact of cellphones? http://www.flickr.com/photos/splorp/64027565/
  7. 7. Have cellphones changed society? http://www.flickr.com/photos/ebotunes/2934158531/
  8. 8. and vice versa? http://www.flickr.com/photos/jordansangerman/3622750500/
  9. 9. Technology changes society and society changes technology http://www.flickr.com/photos/sveinhal/2514332781/
  10. 10. Think about the changes Social Media bring... and do not focus on technology!
  11. 11. Did you know? http://www.youtube.com/watch?v=6ILQrUrEWe8
  12. 12. Leaving ‘the decade of information’ http://www.flickr.com/photos/smaku/2313867724/
  13. 13. lots and lots of information, categorized?
  14. 14. information munchers
  15. 15. Entering ‘the decade of people’ http://www.flickr.com/photos/joeshlabotnik/305410323/
  16. 16. Individuals http://www.flickr.com/photos/dunechaser/134672066/
  17. 17. Online identity my music, my presentations, my career, my thoughts, ...
  18. 18. Online identity my music, my presentations, my career, my thoughts, ...
  19. 19. Online identity my music, my presentations, my career, my thoughts, ...
  20. 20. Online identity my music, my presentations, my career, my thoughts, ...
  21. 21. Online identity my music, my presentations, my career, my thoughts, ...
  22. 22. Personal and company branding e.g. Robert Scoble, Microsoft
  23. 23. Communities and tribes http://www.flickr.com/photos/dunechaser/103723419/
  24. 24. e.g. a tribe of football fans
  25. 25. e.g. a community for air travelers by KLM Air France
  26. 26. e.g. consumers helping consumers
  27. 27. It’s about conversation http://www.flickr.com/photos/11739182@N03/1263985679/
  28. 28. Social media is mainstream http://www.flickr.com/photos/matthewfield/2306001896/
  29. 29. Social media is mainstream Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
  30. 30. Social media is mainstream Your boss Your neighbour http://www.flickr.com/photos/matthewfield/2306001896/
  31. 31. Social media is mainstream Your boss Your neighbour Your co-worker http://www.flickr.com/photos/matthewfield/2306001896/
  32. 32. About the social media revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
  33. 33. You better start swimming or you’ll sink like a stone - Bob Dylan http://www.flickr.com/photos/crazscout/2304111344/
  34. 34. @erwinelling erwin@totalexperience.nl @danielspronk daniel@totalexperience.nl
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