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Guidance Sheet

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  • 1. 1. Describe the promotional technique or material 2. State is good and bad points 3. Say how it could be improved Target Market Who is it aimed at? How do you know this? It is effective? Objectives What is it trying to achieve? How well do you think it does this? Presentation How is the information presented i.e. text, logo, colour etc. It is effective? Images How are images used? What are the images of? It is effective? Design How is it set out or structured? It is effective? Promotional techniques are the activities that organisations use to promote themselves. Promotional materials are the actual things that organisations produce to promote themselves What is in TASK C • Assess techniques and material • AIDA • Research Methods • Marketing Strategy