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Published in Technology , Business
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Transcript

  • 1. AIDA
    • Attention
    • Interest
    • Desire
    • Action
  • 2. AIDA
    • Attention
    • Attract attention to the advert by using colour and images or unusual designs
    • Interest
    • Maintain interest by using relevant information presented in an interesting way using appropriate language
    • Desire
    • You need to create a desire to buy perhaps by offering something special eg discounts
    • Action
    • What should happen next? Are times and contact details provided?
  • 3. STICK PROMTIONAL MATERIAL HERE ACTION DESIRE INTEREST ATTENTION What type of material is it? What is it advertising?
  • 4. Tips for analysis
    • What are the text and images like?
    • How does the promotional material address its target market?
    • How does the advert use colour and different fonts?