Dare to Share! Enterprise Podcasting:
Enabling user-generated content on your own
internal SharePoint-based YouTube

Paolo...
What is a Podcast?
Podcatchers and Devices
How I started with podcasting
My new commuter companion




      Office




               Home




 60 minutes of refreshing daily learning
     512 c...
Changing careers
The Problem

1. Provide a mechanism for the Microsoft Field to
   share knowledge, ideas and best practices more
   effect...
The Vision
The Solution: Academy Mobile

• Social computing platform
• Built on SharePoint Server 2007
• Key Features
  • Download, S...
Academy Mobile: Home Page
Navigation
                            Search

                            Editorial




    Pod...
Academy Mobile: Podcast Page

                  Streaming Silverlight player

                                Podcaster
  ...
Academy Mobile: Podcaster Page



 Podcaster
 details



   Filtered
   podcasts
   view
Academy Mobile: Series



                         Customized
                         editorial




                     ...
Recipe for Enterprise Podcasting




                   Platform




         Business           Adoption
                ...
Academy Mobile: Workflow

                                   |
 Create       Edit       Publish       Consume
          | ...
Academy Rewards and Recognition
Academy Mobile Launch




• Demo at Microsoft Global Sales
meeting (13000 people)
• Distributed 6000 micro SD memory
cards...
Internal Events




                  • Signage
                  • Booth
                  • Video
                  • Po...
Testimonials
Voice from the Field
Podcast-In-A-Box Program
                           • Centralized loaner program of
                           podcasting ...
Podcast-In-A-Box Program – The Long Tail

Consumption



                            TODAY
                            Few...
Editorial support
Defining Success

   Metrics                                  Results
   Total Podcasts Uploaded since July ‘07   5750
   ...
Podcasting Kit for SharePoint (FREE)




 http://www.codeplex.com/pks
Delta Air Podcast




    www.RobinMaiden.com
IBM TV
Deloitte Insights
Conclusion

• Recipe for successful implementation
  •   Working platform
  •   Production and Operations teams in place
 ...
Q&A




  Thank You!
      Paolo Tosolini – paolo@tosolini.com
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Dare to Share! Enterprise Podcasting: Enabling user-generated content on your own internal SharePoint-based YouTube

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What does it take to create your own Enterprise YouTube to disseminate internal confidential information, train your saleforce and create a rich media knowledge sharing environment?
Learn how Microsoft made this happen via the Academy Mobile initiative.
By Paolo Tosolini and Austin Winters

YouTube Series on Enterprise Podcasting:
http://www.youtube.com/results?search_type=&search_query=enterprise+podcasting+tosolini&aq=f

Contact: paolo@tosolini.com - http://twitter.com/tosolini

Published in: Technology, Education
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  • Dare to Share! Enterprise Podcasting: Enabling user-generated content on your own internal SharePoint-based YouTube

    1. 1. Dare to Share! Enterprise Podcasting: Enabling user-generated content on your own internal SharePoint-based YouTube Paolo Tosolini New Media Business Manager, Microsoft Austin Winters Product Manager, Microsoft 05-Mar-09
    2. 2. What is a Podcast?
    3. 3. Podcatchers and Devices
    4. 4. How I started with podcasting
    5. 5. My new commuter companion Office Home 60 minutes of refreshing daily learning 512 calories burned every day
    6. 6. Changing careers
    7. 7. The Problem 1. Provide a mechanism for the Microsoft Field to share knowledge, ideas and best practices more effectively 2. Deliver rich media content securely to our mobile workforce Stretched Goals • Communications • Innovation • Training • Networking based on topic • Expert knowledge repository • Company wide asset
    8. 8. The Vision
    9. 9. The Solution: Academy Mobile • Social computing platform • Built on SharePoint Server 2007 • Key Features • Download, Streaming via Silverlight • Tagging, Tag Cloud • Search, RSS • Alerts, Profile Management • Ratings, Commenting • SmartPhone view
    10. 10. Academy Mobile: Home Page Navigation Search Editorial Podcast selection
    11. 11. Academy Mobile: Podcast Page Streaming Silverlight player Podcaster details Ratings, Comments, Tags, Collateral files
    12. 12. Academy Mobile: Podcaster Page Podcaster details Filtered podcasts view
    13. 13. Academy Mobile: Series Customized editorial Filtered podcasts view
    14. 14. Recipe for Enterprise Podcasting Platform Business Adoption strategy Processes
    15. 15. Academy Mobile: Workflow | Create Edit Publish Consume | |
    16. 16. Academy Rewards and Recognition
    17. 17. Academy Mobile Launch • Demo at Microsoft Global Sales meeting (13000 people) • Distributed 6000 micro SD memory cards filled with podcasts
    18. 18. Internal Events • Signage • Booth • Video • Pod-corn…
    19. 19. Testimonials
    20. 20. Voice from the Field
    21. 21. Podcast-In-A-Box Program • Centralized loaner program of podcasting equipment • Minimum monthly commitment of 3 podcasts • Podcasters can keep equipment as long as they deliver on commitment • Online training resources
    22. 22. Podcast-In-A-Box Program – The Long Tail Consumption TODAY Few podcasts drive most of the consumption GOAL Increase visibility of field produced podcasts DriveTime Executive series Podcast in a Box Field content Number of podcasts
    23. 23. Editorial support
    24. 24. Defining Success Metrics Results Total Podcasts Uploaded since July ‘07 5750 Downloads 186,000 Reach 14K Unique Users (16% all MS FTEs) Number of Channels (series) 40+
    25. 25. Podcasting Kit for SharePoint (FREE) http://www.codeplex.com/pks
    26. 26. Delta Air Podcast www.RobinMaiden.com
    27. 27. IBM TV
    28. 28. Deloitte Insights
    29. 29. Conclusion • Recipe for successful implementation • Working platform • Production and Operations teams in place • Initial content for launch • Buy off / communication from executive • Positive first user experience • Content production plan • Educational tools for Do-It-Yourself podcasters • Continued marketing to keep up momentum • Editorial support … and a lot of passion!
    30. 30. Q&A Thank You! Paolo Tosolini – paolo@tosolini.com

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