Dare to Share! Enterprise Podcasting:
Enabling user-generated content on your own
internal SharePoint-based YouTube
Paolo Tosolini
New Media Business Manager, Microsoft
Austin Winters
Product Manager, Microsoft
05-Mar-09

What is a Podcast?

Podcatchers and Devices

How I started with podcasting

My new commuter companion
Office
Home
60 minutes of refreshing daily learning
512 calories burned every day

Changing careers

The Problem
1. Provide a mechanism for the Microsoft Field to
share knowledge, ideas and best practices more
effectively
2. Deliver rich media content securely to our mobile
workforce
Stretched Goals
• Communications • Innovation
• Training • Networking based on topic
• Expert knowledge repository • Company wide asset

The Vision

The Solution: Academy Mobile
• Social computing platform
• Built on SharePoint Server 2007
• Key Features
• Download, Streaming via Silverlight
• Tagging, Tag Cloud
• Search, RSS
• Alerts, Profile Management
• Ratings, Commenting
• SmartPhone view

Academy Mobile: Home Page
Navigation
Search
Editorial
Podcast selection

Academy Mobile: Podcast Page
Streaming Silverlight player
Podcaster
details
Ratings,
Comments,
Tags,
Collateral files

Academy Mobile: Podcaster Page
Podcaster
details
Filtered
podcasts
view

Academy Mobile: Series
Customized
editorial
Filtered
podcasts
view

Recipe for Enterprise Podcasting
Platform
Business Adoption
strategy
Processes

Academy Mobile: Workflow
|
Create Edit Publish Consume
| |

Academy Rewards and Recognition

Academy Mobile Launch
• Demo at Microsoft Global Sales
meeting (13000 people)
• Distributed 6000 micro SD memory
cards filled with podcasts

Internal Events
• Signage
• Booth
• Video
• Pod-corn…

Testimonials

Voice from the Field

Podcast-In-A-Box Program
• Centralized loaner program of
podcasting equipment
• Minimum monthly commitment of 3
podcasts
• Podcasters can keep equipment as
long as they deliver on commitment
• Online training resources

Podcast-In-A-Box Program – The Long Tail
Consumption
TODAY
Few podcasts drive most of the consumption
GOAL
Increase visibility of field produced podcasts
DriveTime
Executive series
Podcast in a Box
Field content
Number of
podcasts

Editorial support

Defining Success
Metrics Results
Total Podcasts Uploaded since July ‘07 5750
Downloads 186,000
Reach 14K Unique Users (16% all MS FTEs)
Number of Channels (series) 40+

Podcasting Kit for SharePoint (FREE)
http://www.codeplex.com/pks

Delta Air Podcast
www.RobinMaiden.com

IBM TV

Deloitte Insights

Conclusion
• Recipe for successful implementation
• Working platform
• Production and Operations teams in place
• Initial content for launch
• Buy off / communication from executive
• Positive first user experience
• Content production plan
• Educational tools for Do-It-Yourself podcasters
• Continued marketing to keep up momentum
• Editorial support
… and a lot of passion!

Q&A
Thank You!
Paolo Tosolini – paolo@tosolini.com