Dare to Share! Enterprise Podcasting: Enabling user-generated content on your own internal SharePoint-based YouTube

Dare to Share! Enterprise Podcasting: Enabling user-generated content on your own internal SharePoint-based YouTube Paolo Tosolini New Media Business Manager, Microsoft Austin Winters Product Manager, Microsoft 05-Mar-09

What is a Podcast?

Podcatchers and Devices

How I started with podcasting

My new commuter companion Office Home 60 minutes of refreshing daily learning 512 calories burned every day

Changing careers

The Problem 1. Provide a mechanism for the Microsoft Field to share knowledge, ideas and best practices more effectively 2. Deliver rich media content securely to our mobile workforce Stretched Goals • Communications • Innovation • Training • Networking based on topic • Expert knowledge repository • Company wide asset

The Vision

The Solution: Academy Mobile • Social computing platform • Built on SharePoint Server 2007 • Key Features • Download, Streaming via Silverlight • Tagging, Tag Cloud • Search, RSS • Alerts, Profile Management • Ratings, Commenting • SmartPhone view

Academy Mobile: Home Page Navigation Search Editorial Podcast selection

Academy Mobile: Podcast Page Streaming Silverlight player Podcaster details Ratings, Comments, Tags, Collateral files

Academy Mobile: Podcaster Page Podcaster details Filtered podcasts view

Academy Mobile: Series Customized editorial Filtered podcasts view

Recipe for Enterprise Podcasting Platform Business Adoption strategy Processes

Academy Mobile: Workflow | Create Edit Publish Consume | |

Academy Rewards and Recognition

Academy Mobile Launch • Demo at Microsoft Global Sales meeting (13000 people) • Distributed 6000 micro SD memory cards filled with podcasts

Internal Events • Signage • Booth • Video • Pod-corn…

Testimonials

Voice from the Field

Podcast-In-A-Box Program • Centralized loaner program of podcasting equipment • Minimum monthly commitment of 3 podcasts • Podcasters can keep equipment as long as they deliver on commitment • Online training resources

Podcast-In-A-Box Program – The Long Tail Consumption TODAY Few podcasts drive most of the consumption GOAL Increase visibility of field produced podcasts DriveTime Executive series Podcast in a Box Field content Number of podcasts

Editorial support

Defining Success Metrics Results Total Podcasts Uploaded since July ‘07 5750 Downloads 186,000 Reach 14K Unique Users (16% all MS FTEs) Number of Channels (series) 40+

Podcasting Kit for SharePoint (FREE) http://www.codeplex.com/pks

Delta Air Podcast www.RobinMaiden.com

IBM TV

Deloitte Insights

Conclusion • Recipe for successful implementation • Working platform • Production and Operations teams in place • Initial content for launch • Buy off / communication from executive • Positive first user experience • Content production plan • Educational tools for Do-It-Yourself podcasters • Continued marketing to keep up momentum • Editorial support … and a lot of passion!

Q&A Thank You! Paolo Tosolini – paolo@tosolini.com

Dare to Share! Enterprise Podcasting: Enabling user-generated content on your own internal SharePoint-based YouTube

by Paolo Tosolini on Mar 20, 2009

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Dare to Share! Enterprise Podcasting: Enabling user-generated content on your own internal SharePoint-based YouTube Presentation Transcript