Get Your Title Right

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Get more views with a better title

Get more views with a better title

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  • 1. Get Your Title Right By Tony Osime If you want hits…
  • 2. Introduction
    • Many good slideshows get few views
    • Many good slideshows have weak titles
    • A good title goes a long way
      • More people will view your slides
      • More people will pass on your message
    • Follow these guidelines for great titles
  • 3. List of topics
    • KISS – Keep it short & simple
    • Project benefits
    • Make the text large & readable
    • Include action words
    • Include visual cues
    • Avoid technical jargon
    • Avoid negative words
    • Use an attractive color
    • Make it rhyme
    • Include humor
    • Some examples
    • Parting comments
  • 4. Tip 1 – KISS: Keep It Short & Simple
    • Use as few words as possible
    • Use words with few syllables
    • Use a byline for clarity
  • 5. Tip 2 – Project Benefits
    • Title should project:
      • What is most important to viewer?
      • Why should I view your slideshow?
  • 6. Tip 3 – Make The text Readable
    • Use a large font size
      • Start with largest possible size
      • Reduce it until it feels right
    • Use an easy to read font
      • Stick to traditional fonts
    • Make sure there is high contrast
      • Between text & background
      • Light text on dark background works best
  • 7. Tip 4 – Use Action Words
    • Include verbs
    • Include action of getting benefits
  • 8. Tip 5 – Use Visual Cues
    • Use words that create a strong mental image
    • Use images of success
  • 9. Tip 6 – Avoid Technical Jargon
    • Even if they know the words
      • Avoid them in the title
  • 10. Tip 7 – Avoid Negative Words
    • Avoid negative words
      • That hurt others
      • That might offend
  • 11.
    • Use a contrasting color
    • Link text color to subject matter
    • Try matching a color on the title screen
    Tip 8 – Use An Attractive Color
  • 12.
    • “If you can – do a rhyme”
    Tip 9 – Make It Rhyme
  • 13.
    • Make it memorable
    • But be sensitive
    Tip 10 – Add Humor
  • 14. Some Examples 1 Implementing a holistic approach to e-learning accessibility e-learning for all – how to get it right From: To:
  • 15. Some Examples 2 Contextual Web Accessibility - Maximizing the Benefit of Accessibility Guidelines Web access for all – what you can do now From: To:
  • 16. Parting Comments
    • See with your audience’s eyes
    • Make it memorable
    • Make it unique
    • You will son get all the hits you deserve