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Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
Get Your Title Right
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Get Your Title Right

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Get more views with a better title

Get more views with a better title

Published in: Design, Technology
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  • 1. Get Your Title Right By Tony Osime If you want hits…
  • 2. Introduction <ul><li>Many good slideshows get few views </li></ul><ul><li>Many good slideshows have weak titles </li></ul><ul><li>A good title goes a long way </li></ul><ul><ul><li>More people will view your slides </li></ul></ul><ul><ul><li>More people will pass on your message </li></ul></ul><ul><li>Follow these guidelines for great titles </li></ul>
  • 3. List of topics <ul><li>KISS – Keep it short &amp; simple </li></ul><ul><li>Project benefits </li></ul><ul><li>Make the text large &amp; readable </li></ul><ul><li>Include action words </li></ul><ul><li>Include visual cues </li></ul><ul><li>Avoid technical jargon </li></ul><ul><li>Avoid negative words </li></ul><ul><li>Use an attractive color </li></ul><ul><li>Make it rhyme </li></ul><ul><li>Include humor </li></ul><ul><li>Some examples </li></ul><ul><li>Parting comments </li></ul>
  • 4. Tip 1 – KISS: Keep It Short &amp; Simple <ul><li>Use as few words as possible </li></ul><ul><li>Use words with few syllables </li></ul><ul><li>Use a byline for clarity </li></ul>
  • 5. Tip 2 – Project Benefits <ul><li>Title should project: </li></ul><ul><ul><li>What is most important to viewer? </li></ul></ul><ul><ul><li>Why should I view your slideshow? </li></ul></ul>
  • 6. Tip 3 – Make The text Readable <ul><li>Use a large font size </li></ul><ul><ul><li>Start with largest possible size </li></ul></ul><ul><ul><li>Reduce it until it feels right </li></ul></ul><ul><li>Use an easy to read font </li></ul><ul><ul><li>Stick to traditional fonts </li></ul></ul><ul><li>Make sure there is high contrast </li></ul><ul><ul><li>Between text &amp; background </li></ul></ul><ul><ul><li>Light text on dark background works best </li></ul></ul>
  • 7. Tip 4 – Use Action Words <ul><li>Include verbs </li></ul><ul><li>Include action of getting benefits </li></ul>
  • 8. Tip 5 – Use Visual Cues <ul><li>Use words that create a strong mental image </li></ul><ul><li>Use images of success </li></ul>
  • 9. Tip 6 – Avoid Technical Jargon <ul><li>Even if they know the words </li></ul><ul><ul><li>Avoid them in the title </li></ul></ul>
  • 10. Tip 7 – Avoid Negative Words <ul><li>Avoid negative words </li></ul><ul><ul><li>That hurt others </li></ul></ul><ul><ul><li>That might offend </li></ul></ul>
  • 11. <ul><li>Use a contrasting color </li></ul><ul><li>Link text color to subject matter </li></ul><ul><li>Try matching a color on the title screen </li></ul>Tip 8 – Use An Attractive Color
  • 12. <ul><li>“If you can – do a rhyme” </li></ul>Tip 9 – Make It Rhyme
  • 13. <ul><li>Make it memorable </li></ul><ul><li>But be sensitive </li></ul>Tip 10 – Add Humor
  • 14. Some Examples 1 Implementing a holistic approach to e-learning accessibility e-learning for all – how to get it right From: To:
  • 15. Some Examples 2 Contextual Web Accessibility - Maximizing the Benefit of Accessibility Guidelines Web access for all – what you can do now From: To:
  • 16. Parting Comments <ul><li>See with your audience’s eyes </li></ul><ul><li>Make it memorable </li></ul><ul><li>Make it unique </li></ul><ul><li>You will son get all the hits you deserve </li></ul>

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