Get Your Title Right By Tony Osime If you want hits…

Introduction Many good slideshows get few views Many good slideshows have weak titles A good title goes a long way More people will view your slides More people will pass on your message Follow these guidelines for great titles

Many good slideshows get few views

Many good slideshows have weak titles

A good title goes a long way

More people will view your slides

More people will pass on your message

Follow these guidelines for great titles

List of topics KISS – Keep it short & simple Project benefits Make the text large & readable Include action words Include visual cues Avoid technical jargon Avoid negative words Use an attractive color Make it rhyme Include humor Some examples Parting comments

KISS – Keep it short & simple

Project benefits

Make the text large & readable

Include action words

Include visual cues

Avoid technical jargon

Avoid negative words

Use an attractive color

Make it rhyme

Include humor

Some examples

Parting comments

Tip 1 – KISS: Keep It Short & Simple Use as few words as possible Use words with few syllables Use a byline for clarity

Use as few words as possible

Use words with few syllables

Use a byline for clarity

Tip 2 – Project Benefits Title should project: What is most important to viewer? Why should I view your slideshow?

Title should project:

What is most important to viewer?

Why should I view your slideshow?

Tip 3 – Make The text Readable Use a large font size Start with largest possible size Reduce it until it feels right Use an easy to read font Stick to traditional fonts Make sure there is high contrast Between text & background Light text on dark background works best

Use a large font size

Start with largest possible size

Reduce it until it feels right

Use an easy to read font

Stick to traditional fonts

Make sure there is high contrast

Between text & background

Light text on dark background works best

Tip 4 – Use Action Words Include verbs Include action of getting benefits

Include verbs

Include action of getting benefits

Tip 5 – Use Visual Cues Use words that create a strong mental image Use images of success

Use words that create a strong mental image

Use images of success

Tip 6 – Avoid Technical Jargon Even if they know the words Avoid them in the title

Even if they know the words

Avoid them in the title

Tip 7 – Avoid Negative Words Avoid negative words That hurt others That might offend

Avoid negative words

That hurt others

That might offend

Use a contrasting color Link text color to subject matter Try matching a color on the title screen Tip 8 – Use An Attractive Color

Use a contrasting color

Link text color to subject matter

Try matching a color on the title screen

“If you can – do a rhyme” Tip 9 – Make It Rhyme

“If you can – do a rhyme”

Make it memorable But be sensitive Tip 10 – Add Humor

Make it memorable

But be sensitive

Some Examples 1 Implementing a holistic approach to e-learning accessibility e-learning for all – how to get it right From: To:

Some Examples 2 Contextual Web Accessibility - Maximizing the Benefit of Accessibility Guidelines Web access for all – what you can do now From: To:

Parting Comments See with your audience’s eyes Make it memorable Make it unique You will son get all the hits you deserve

See with your audience’s eyes

Make it memorable

Make it unique

You will son get all the hits you deserve