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Get Your Title Right
 

Get Your Title Right

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Get more views with a better title

Get more views with a better title

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    Get Your Title Right Get Your Title Right Presentation Transcript

    • Get Your Title Right By Tony Osime If you want hits…
    • Introduction
      • Many good slideshows get few views
      • Many good slideshows have weak titles
      • A good title goes a long way
        • More people will view your slides
        • More people will pass on your message
      • Follow these guidelines for great titles
    • List of topics
      • KISS – Keep it short & simple
      • Project benefits
      • Make the text large & readable
      • Include action words
      • Include visual cues
      • Avoid technical jargon
      • Avoid negative words
      • Use an attractive color
      • Make it rhyme
      • Include humor
      • Some examples
      • Parting comments
    • Tip 1 – KISS: Keep It Short & Simple
      • Use as few words as possible
      • Use words with few syllables
      • Use a byline for clarity
    • Tip 2 – Project Benefits
      • Title should project:
        • What is most important to viewer?
        • Why should I view your slideshow?
    • Tip 3 – Make The text Readable
      • Use a large font size
        • Start with largest possible size
        • Reduce it until it feels right
      • Use an easy to read font
        • Stick to traditional fonts
      • Make sure there is high contrast
        • Between text & background
        • Light text on dark background works best
    • Tip 4 – Use Action Words
      • Include verbs
      • Include action of getting benefits
    • Tip 5 – Use Visual Cues
      • Use words that create a strong mental image
      • Use images of success
    • Tip 6 – Avoid Technical Jargon
      • Even if they know the words
        • Avoid them in the title
    • Tip 7 – Avoid Negative Words
      • Avoid negative words
        • That hurt others
        • That might offend
      • Use a contrasting color
      • Link text color to subject matter
      • Try matching a color on the title screen
      Tip 8 – Use An Attractive Color
      • “If you can – do a rhyme”
      Tip 9 – Make It Rhyme
      • Make it memorable
      • But be sensitive
      Tip 10 – Add Humor
    • Some Examples 1 Implementing a holistic approach to e-learning accessibility e-learning for all – how to get it right From: To:
    • Some Examples 2 Contextual Web Accessibility - Maximizing the Benefit of Accessibility Guidelines Web access for all – what you can do now From: To:
    • Parting Comments
      • See with your audience’s eyes
      • Make it memorable
      • Make it unique
      • You will son get all the hits you deserve