GCA Presentation on Social media marketing in India


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GCA Presentation on Social media marketing in India

  1. 1. INDIA CONFERENCE 2009<br />Marketing through Social Networking Sites: <br />An Indian perspective<br />Mr. Nitin Sunny <br />Mr.Toshal Shenai <br />
  2. 2. Objective <br /><ul><li>Introduction to Social Networking Sites</li></ul>a.) Current scenario and trends<br />b.) Future of Social networking sites<br /><ul><li>Conclusion</li></li></ul><li>Introduction to Social Networking sites<br />Social Networking Sites (SNS)<br />Communicate, share, exchange:<br /><ul><li>ideas, knowledge, information, interests, opinions,
  3. 3. music, opportunities, product promotions,
  4. 4. activities, resources, and;
  5. 5. hold discussions for developing their social relations.</li></li></ul><li>Social Media Marketing<br />
  6. 6.
  7. 7. a.) Current scenario and trends<br />Indian internet statistics<br />Identification of various social networking sites in India<br />Indian Internet user Demographics<br />Focus on the major players and Organizations participating in social media marketing<br />Revenue models for the websites<br />Challenges in the Scenario<br />
  8. 8. Indian Internet Statistics<br />Source: TRAI Performance Indicator Report June 2009<br />
  9. 9. Indian Internet Statistics<br />Cyber buyers, consumers, surfers.<br />Source: JuxtConsult India Online 2009 report<br />
  10. 10. Indian Internet user Demographics<br />Source: JuxtConsult India Online 2009 report<br />
  11. 11. Indian Internet user Demographics<br />Total 60 million users:<br />81% on social networks <br />14% rural participants<br />53% react to advertisements<br />82% male and 18% female<br />
  12. 12. Status of Social Networking Sites in India<br />Source ViziSense, 24th November 2009<br />
  13. 13. Major Players : India<br />
  14. 14. Revenue models for the websites<br />
  15. 15. Challenges in the Scenario<br />Only 5mio out of 60mio internet users prefer reading English<br />Indian e-commerce is emerging. Not matured<br />Data transfer speeds. <br />7mio Broadband, 40mio internet.<br />Social Media spending very less<br />Shoppers base vs. Actual buyers<br />Travel- The winner<br />
  16. 16. b.) Future of Social Networking Sites<br />Introduction<br />SNS (Social networking sites) Integration model <br />Foray of Internet giants into the social networking space.<br />Future of marketing via SNS in India<br />
  17. 17. Introduction<br />Social networking sites will be like AIR<br />What's the future ?<br />Source: “The Future Of Social Networks” , Forrester Research<br />
  18. 18. SNS Integration model <br />
  19. 19. Foray of Internet giants into the social networking space.<br />Entry of Internet giants into the SNS field.<br />High influx of capital<br />Better sustainability<br />R&D<br />A long lasting revenue model<br />
  20. 20. Future of marketing via SNS in India<br />3G , BB and availability of cheaper and more powerful hardware – Urban and rural.<br />More users , more potential customers and hence more marketing via SNS in India<br />Narrowcasting, customized/personalized ads.<br />
  21. 21. Future of marketing via SNS in India (Contd..)<br />The right ad to the right audience<br />Better levels of communication between Companies and end users.<br />Advanced Mapping tools to find the actual success rate of online ads via SNS <br />
  22. 22. Conclusion <br />Increasing no of users<br />India , one of the biggest markets – online and offline <br />Sustainability of SNS depended on a fool-proof revenue model<br />
  23. 23. Conclusion (Contd..)<br />Focus in the future shouldn’t be on the technology part<br />But , on how to motivate the consumers better to engage them in buying !<br />Innovative marketing initiatives to be expected in the future via SNS<br />