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Podcasting as a branding tool

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Jim Stolze talks about podcasting & branding @ the Digital Marketing Event 2007 in Amsterdam.

Jim Stolze talks about podcasting & branding @ the Digital Marketing Event 2007 in Amsterdam.

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  • Presentatie gegeven op 5 juni op de eerst dag van Digital Marketing Event (2007) in Zaal 1.
  • Transcript

    • 1. Podcasting als branding tool
      • Jim Stolze @ Digital Marketing Event 2007
    • 2. Hallo!
    • 3. Mijn naam
    • 4. Jim
    • 5. Jim Stolze ? Rotterdam (Nederland) St. Louis (Missouri, USA)
    • 6. Agenda
      • The beauty of podcasting
      • Add value to your personal brand
      • Add value to your corporate brand
    • 7.  
    • 8. In my 80-ies
    • 9. Mediaconsumptie is compleet omgedraaid Any time Any place Any thing?
    • 10. Agenda
      • The beauty of podcasting
      • Add value to your personal brand
      • Add value to your corporate brand
      Today’s listener
    • 11. The beauty of podcasting Podcasting is voor mij exemplarisch voor de verschuiving van “push” naar “pull”. Een consument zegt feitelijk: “Ik vind jouw merk cool en wil me abonneren op alles wat jij me te zeggen hebt.”
    • 12. Any time Any place Any thing?
    • 13. Agenda
      • The beauty of podcasting
      • Add value to your personal brand
      • Add value to your corporate brand
    • 14. User generated content
    • 15. 4 forms of podcasting
      • Music podcasts
      • Recycle podcasts
      • Passion podcasts
      • Business podcasts
    • 16. Use new marketing to prove new marketing
    • 17. Zou jij advies vragen aan je slager als je wist dat hij vegetariër was?
    • 18. User generated content
    • 19. User generated content
    • 20. User generated content
    • 21. Agenda
      • The beauty of podcasting
      • Add value to your personal brand
      • Add value to your corporate brand
    • 22. Mainstream in the US
    • 23. Rather: Should your company be communicating?
      • “ Should your company be podcasting?“
    • 24.  
    • 25.  
    • 26.  
    • 27.  
    • 28. Should your company be communicating?
      • “ Should your company be communicating?“
    • 29. 4 ways to take part in a podcast
      • No brainer (= advertising)
      • Powered by (= sponsor)
      • Thanks to (= content attribution)
      • DIY (= branded podcast)
    • 30. Branded podcast
    • 31. Branded podcast
    • 32. Audio voorbeelden (mp3’s op de site)
      • BKG People (ATS)
      • GoDaddy (DSC)
      • Beste van 538 (Peek IT)
    • 33. Hoe overtuig ik de directie?
      • Start met een pilot
      • Zorg voor goede kwaliteit
      • Praat niet over ROI
      • Just do it
    • 34. Einde ... vragen? Vragen?

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