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Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
Podcasting as a branding tool
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Podcasting as a branding tool

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Jim Stolze talks about podcasting & branding @ the Digital Marketing Event 2007 in Amsterdam.

Jim Stolze talks about podcasting & branding @ the Digital Marketing Event 2007 in Amsterdam.

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  • Presentatie gegeven op 5 juni op de eerst dag van Digital Marketing Event (2007) in Zaal 1.
  • Transcript

    • 1. Podcasting als branding tool <ul><li>Jim Stolze @ Digital Marketing Event 2007 </li></ul>
    • 2. Hallo!
    • 3. Mijn naam
    • 4. Jim
    • 5. Jim Stolze ? Rotterdam (Nederland) St. Louis (Missouri, USA)
    • 6. Agenda <ul><li>The beauty of podcasting </li></ul><ul><li>Add value to your personal brand </li></ul><ul><li>Add value to your corporate brand </li></ul>
    • 7.  
    • 8. In my 80-ies
    • 9. Mediaconsumptie is compleet omgedraaid Any time Any place Any thing?
    • 10. Agenda <ul><li>The beauty of podcasting </li></ul><ul><li>Add value to your personal brand </li></ul><ul><li>Add value to your corporate brand </li></ul>Today’s listener
    • 11. The beauty of podcasting Podcasting is voor mij exemplarisch voor de verschuiving van “push” naar “pull”. Een consument zegt feitelijk: “Ik vind jouw merk cool en wil me abonneren op alles wat jij me te zeggen hebt.”
    • 12. Any time Any place Any thing?
    • 13. Agenda <ul><li>The beauty of podcasting </li></ul><ul><li>Add value to your personal brand </li></ul><ul><li>Add value to your corporate brand </li></ul>
    • 14. User generated content
    • 15. 4 forms of podcasting <ul><li>Music podcasts </li></ul><ul><li>Recycle podcasts </li></ul><ul><li>Passion podcasts </li></ul><ul><li>Business podcasts </li></ul>
    • 16. Use new marketing to prove new marketing
    • 17. Zou jij advies vragen aan je slager als je wist dat hij vegetariër was?
    • 18. User generated content
    • 19. User generated content
    • 20. User generated content
    • 21. Agenda <ul><li>The beauty of podcasting </li></ul><ul><li>Add value to your personal brand </li></ul><ul><li>Add value to your corporate brand </li></ul>
    • 22. Mainstream in the US
    • 23. Rather: Should your company be communicating? <ul><li>“ Should your company be podcasting?“ </li></ul>
    • 24.  
    • 25.  
    • 26.  
    • 27.  
    • 28. Should your company be communicating? <ul><li>“ Should your company be communicating?“ </li></ul>
    • 29. 4 ways to take part in a podcast <ul><li>No brainer (= advertising) </li></ul><ul><li>Powered by (= sponsor) </li></ul><ul><li>Thanks to (= content attribution) </li></ul><ul><li>DIY (= branded podcast) </li></ul>
    • 30. Branded podcast
    • 31. Branded podcast
    • 32. Audio voorbeelden (mp3’s op de site) <ul><li>BKG People (ATS) </li></ul><ul><li>GoDaddy (DSC) </li></ul><ul><li>Beste van 538 (Peek IT) </li></ul>
    • 33. Hoe overtuig ik de directie? <ul><li>Start met een pilot </li></ul><ul><li>Zorg voor goede kwaliteit </li></ul><ul><li>Praat niet over ROI </li></ul><ul><li>Just do it </li></ul>
    • 34. Einde ... vragen? Vragen?

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