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Podcasting as a branding tool

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Jim Stolze talks about podcasting & branding @ the Digital Marketing Event 2007 in Amsterdam.

Jim Stolze talks about podcasting & branding @ the Digital Marketing Event 2007 in Amsterdam.

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  • Presentatie gegeven op 5 juni op de eerst dag van Digital Marketing Event (2007) in Zaal 1.

Podcasting as a branding tool Podcasting as a branding tool Presentation Transcript

  • Podcasting als branding tool
    • Jim Stolze @ Digital Marketing Event 2007
  • Hallo!
  • Mijn naam
  • Jim
  • Jim Stolze ? Rotterdam (Nederland) St. Louis (Missouri, USA)
  • Agenda
    • The beauty of podcasting
    • Add value to your personal brand
    • Add value to your corporate brand
  •  
  • In my 80-ies
  • Mediaconsumptie is compleet omgedraaid Any time Any place Any thing?
  • Agenda
    • The beauty of podcasting
    • Add value to your personal brand
    • Add value to your corporate brand
    Today’s listener
  • The beauty of podcasting Podcasting is voor mij exemplarisch voor de verschuiving van “push” naar “pull”. Een consument zegt feitelijk: “Ik vind jouw merk cool en wil me abonneren op alles wat jij me te zeggen hebt.”
  • Any time Any place Any thing?
  • Agenda
    • The beauty of podcasting
    • Add value to your personal brand
    • Add value to your corporate brand
  • User generated content
  • 4 forms of podcasting
    • Music podcasts
    • Recycle podcasts
    • Passion podcasts
    • Business podcasts
  • Use new marketing to prove new marketing
  • Zou jij advies vragen aan je slager als je wist dat hij vegetariër was?
  • User generated content
  • User generated content
  • User generated content
  • Agenda
    • The beauty of podcasting
    • Add value to your personal brand
    • Add value to your corporate brand
  • Mainstream in the US
  • Rather: Should your company be communicating?
    • “ Should your company be podcasting?“
  •  
  •  
  •  
  •  
  • Should your company be communicating?
    • “ Should your company be communicating?“
  • 4 ways to take part in a podcast
    • No brainer (= advertising)
    • Powered by (= sponsor)
    • Thanks to (= content attribution)
    • DIY (= branded podcast)
  • Branded podcast
  • Branded podcast
  • Audio voorbeelden (mp3’s op de site)
    • BKG People (ATS)
    • GoDaddy (DSC)
    • Beste van 538 (Peek IT)
  • Hoe overtuig ik de directie?
    • Start met een pilot
    • Zorg voor goede kwaliteit
    • Praat niet over ROI
    • Just do it
  • Einde ... vragen? Vragen?