Podcasting as a branding tool

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Jim Stolze talks about podcasting & branding @ the Digital Marketing Event 2007 in Amsterdam.

Jim Stolze talks about podcasting & branding @ the Digital Marketing Event 2007 in Amsterdam.

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  • Presentatie gegeven op 5 juni op de eerst dag van Digital Marketing Event (2007) in Zaal 1.

Transcript

  • 1. Podcasting als branding tool
    • Jim Stolze @ Digital Marketing Event 2007
  • 2. Hallo!
  • 3. Mijn naam
  • 4. Jim
  • 5. Jim Stolze ? Rotterdam (Nederland) St. Louis (Missouri, USA)
  • 6. Agenda
    • The beauty of podcasting
    • Add value to your personal brand
    • Add value to your corporate brand
  • 7.  
  • 8. In my 80-ies
  • 9. Mediaconsumptie is compleet omgedraaid Any time Any place Any thing?
  • 10. Agenda
    • The beauty of podcasting
    • Add value to your personal brand
    • Add value to your corporate brand
    Today’s listener
  • 11. The beauty of podcasting Podcasting is voor mij exemplarisch voor de verschuiving van “push” naar “pull”. Een consument zegt feitelijk: “Ik vind jouw merk cool en wil me abonneren op alles wat jij me te zeggen hebt.”
  • 12. Any time Any place Any thing?
  • 13. Agenda
    • The beauty of podcasting
    • Add value to your personal brand
    • Add value to your corporate brand
  • 14. User generated content
  • 15. 4 forms of podcasting
    • Music podcasts
    • Recycle podcasts
    • Passion podcasts
    • Business podcasts
  • 16. Use new marketing to prove new marketing
  • 17. Zou jij advies vragen aan je slager als je wist dat hij vegetariër was?
  • 18. User generated content
  • 19. User generated content
  • 20. User generated content
  • 21. Agenda
    • The beauty of podcasting
    • Add value to your personal brand
    • Add value to your corporate brand
  • 22. Mainstream in the US
  • 23. Rather: Should your company be communicating?
    • “ Should your company be podcasting?“
  • 24.  
  • 25.  
  • 26.  
  • 27.  
  • 28. Should your company be communicating?
    • “ Should your company be communicating?“
  • 29. 4 ways to take part in a podcast
    • No brainer (= advertising)
    • Powered by (= sponsor)
    • Thanks to (= content attribution)
    • DIY (= branded podcast)
  • 30. Branded podcast
  • 31. Branded podcast
  • 32. Audio voorbeelden (mp3’s op de site)
    • BKG People (ATS)
    • GoDaddy (DSC)
    • Beste van 538 (Peek IT)
  • 33. Hoe overtuig ik de directie?
    • Start met een pilot
    • Zorg voor goede kwaliteit
    • Praat niet over ROI
    • Just do it
  • 34. Einde ... vragen? Vragen?