Podcasting as a branding tool

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Jim Stolze talks about podcasting & branding @ the Digital Marketing Event 2007 in Amsterdam.

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  • Presentatie gegeven op 5 juni op de eerst dag van Digital Marketing Event (2007) in Zaal 1.
  • Podcasting as a branding tool

    1. 1. Podcasting als branding tool <ul><li>Jim Stolze @ Digital Marketing Event 2007 </li></ul>
    2. 2. Hallo!
    3. 3. Mijn naam
    4. 4. Jim
    5. 5. Jim Stolze ? Rotterdam (Nederland) St. Louis (Missouri, USA)
    6. 6. Agenda <ul><li>The beauty of podcasting </li></ul><ul><li>Add value to your personal brand </li></ul><ul><li>Add value to your corporate brand </li></ul>
    7. 8. In my 80-ies
    8. 9. Mediaconsumptie is compleet omgedraaid Any time Any place Any thing?
    9. 10. Agenda <ul><li>The beauty of podcasting </li></ul><ul><li>Add value to your personal brand </li></ul><ul><li>Add value to your corporate brand </li></ul>Today’s listener
    10. 11. The beauty of podcasting Podcasting is voor mij exemplarisch voor de verschuiving van “push” naar “pull”. Een consument zegt feitelijk: “Ik vind jouw merk cool en wil me abonneren op alles wat jij me te zeggen hebt.”
    11. 12. Any time Any place Any thing?
    12. 13. Agenda <ul><li>The beauty of podcasting </li></ul><ul><li>Add value to your personal brand </li></ul><ul><li>Add value to your corporate brand </li></ul>
    13. 14. User generated content
    14. 15. 4 forms of podcasting <ul><li>Music podcasts </li></ul><ul><li>Recycle podcasts </li></ul><ul><li>Passion podcasts </li></ul><ul><li>Business podcasts </li></ul>
    15. 16. Use new marketing to prove new marketing
    16. 17. Zou jij advies vragen aan je slager als je wist dat hij vegetariër was?
    17. 18. User generated content
    18. 19. User generated content
    19. 20. User generated content
    20. 21. Agenda <ul><li>The beauty of podcasting </li></ul><ul><li>Add value to your personal brand </li></ul><ul><li>Add value to your corporate brand </li></ul>
    21. 22. Mainstream in the US
    22. 23. Rather: Should your company be communicating? <ul><li>“ Should your company be podcasting?“ </li></ul>
    23. 28. Should your company be communicating? <ul><li>“ Should your company be communicating?“ </li></ul>
    24. 29. 4 ways to take part in a podcast <ul><li>No brainer (= advertising) </li></ul><ul><li>Powered by (= sponsor) </li></ul><ul><li>Thanks to (= content attribution) </li></ul><ul><li>DIY (= branded podcast) </li></ul>
    25. 30. Branded podcast
    26. 31. Branded podcast
    27. 32. Audio voorbeelden (mp3’s op de site) <ul><li>BKG People (ATS) </li></ul><ul><li>GoDaddy (DSC) </li></ul><ul><li>Beste van 538 (Peek IT) </li></ul>
    28. 33. Hoe overtuig ik de directie? <ul><li>Start met een pilot </li></ul><ul><li>Zorg voor goede kwaliteit </li></ul><ul><li>Praat niet over ROI </li></ul><ul><li>Just do it </li></ul>
    29. 34. Einde ... vragen? Vragen?

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