Kobus Smit Monetizing The Mobile Channel

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"Monetizing the Mobile channel", Kobus Smit at Oneday MBA.

"Monetizing the Mobile channel", Kobus Smit at Oneday MBA.

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  • 1. Monetizing the mobile channel Farcast – a case study Kobus Smit “Oneday MBACrossMedia” 6 September 2007 1
  • 2. Question: What do you learn when you do an MBA? 2
  • 3. Farcast Case Objectives: 1. Get to grips with the money-making opportunities in mobile content distribution 2. Get a taste of MBA-style case analysis Farcast Case Materials: 3
  • 4. Assignment Your assignment: – Develop a revenue model for your content distribution startup Tasks: – Define your approach – Execute – Deliver 4
  • 5. an “MBA approach” to developing a revenue plan Strategic Analysis 1. Vision, Mission, Objectives & Values 2. External Analysis (e.g. Porter’s Five Forces; Value chain analysis) Practical Analysis 3. Internal Analysis 2. Identify Criteria (e.g. SWOT analysis) (Driven by overall objectives: Values, Vision, Mission, Goal) 1. Identify Options 3. Criteria matching (e.g. Brainstorming) (e.g. weighting and evaluating) 5. Selection 4. Verification 5
  • 6. Kobus Smit kobus@farcast.nl 0651025520 6
  • 7. Backup slides 7
  • 8. Relevant Trends Cross-media content Handset capabilities Mobile data usage Blogging & sharing User generated content Mobile marketing Media snacking 8
  • 9. External analysis Five Forces model (to assess the industry and evaluate various threats) Threat of New Entrants Power of Competitors Power of Buyers Suppliers Threat of Substitutes 9