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Kobus Smit Monetizing The Mobile Channel
Kobus Smit Monetizing The Mobile Channel
Kobus Smit Monetizing The Mobile Channel
Kobus Smit Monetizing The Mobile Channel
Kobus Smit Monetizing The Mobile Channel
Kobus Smit Monetizing The Mobile Channel
Kobus Smit Monetizing The Mobile Channel
Kobus Smit Monetizing The Mobile Channel
Kobus Smit Monetizing The Mobile Channel
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Kobus Smit Monetizing The Mobile Channel

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"Monetizing the Mobile channel", Kobus Smit at Oneday MBA.

"Monetizing the Mobile channel", Kobus Smit at Oneday MBA.

Published in: Business, Education
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  • 1. Monetizing the mobile channel Farcast – a case study Kobus Smit “Oneday MBACrossMedia” 6 September 2007 1
  • 2. Question: What do you learn when you do an MBA? 2
  • 3. Farcast Case Objectives: 1. Get to grips with the money-making opportunities in mobile content distribution 2. Get a taste of MBA-style case analysis Farcast Case Materials: 3
  • 4. Assignment Your assignment: – Develop a revenue model for your content distribution startup Tasks: – Define your approach – Execute – Deliver 4
  • 5. an “MBA approach” to developing a revenue plan Strategic Analysis 1. Vision, Mission, Objectives & Values 2. External Analysis (e.g. Porter’s Five Forces; Value chain analysis) Practical Analysis 3. Internal Analysis 2. Identify Criteria (e.g. SWOT analysis) (Driven by overall objectives: Values, Vision, Mission, Goal) 1. Identify Options 3. Criteria matching (e.g. Brainstorming) (e.g. weighting and evaluating) 5. Selection 4. Verification 5
  • 6. Kobus Smit kobus@farcast.nl 0651025520 6
  • 7. Backup slides 7
  • 8. Relevant Trends Cross-media content Handset capabilities Mobile data usage Blogging & sharing User generated content Mobile marketing Media snacking 8
  • 9. External analysis Five Forces model (to assess the industry and evaluate various threats) Threat of New Entrants Power of Competitors Power of Buyers Suppliers Threat of Substitutes 9

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