Kobus Smit Monetizing The Mobile Channel
Upcoming SlideShare
Loading in...5
×
 

Kobus Smit Monetizing The Mobile Channel

on

  • 1,310 views

"Monetizing the Mobile channel", Kobus Smit at Oneday MBA.

"Monetizing the Mobile channel", Kobus Smit at Oneday MBA.

Statistics

Views

Total Views
1,310
Views on SlideShare
1,284
Embed Views
26

Actions

Likes
0
Downloads
11
Comments
0

3 Embeds 26

http://www.mba-crossmedia.nl 24
http://mba-crossmedia.nl 1
http://www.slideshare.net 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Kobus Smit Monetizing The Mobile Channel Kobus Smit Monetizing The Mobile Channel Presentation Transcript

    • Monetizing the mobile channel Farcast – a case study Kobus Smit “Oneday MBACrossMedia” 6 September 2007 1
    • Question: What do you learn when you do an MBA? 2
    • Farcast Case Objectives: 1. Get to grips with the money-making opportunities in mobile content distribution 2. Get a taste of MBA-style case analysis Farcast Case Materials: 3
    • Assignment Your assignment: – Develop a revenue model for your content distribution startup Tasks: – Define your approach – Execute – Deliver 4
    • an “MBA approach” to developing a revenue plan Strategic Analysis 1. Vision, Mission, Objectives & Values 2. External Analysis (e.g. Porter’s Five Forces; Value chain analysis) Practical Analysis 3. Internal Analysis 2. Identify Criteria (e.g. SWOT analysis) (Driven by overall objectives: Values, Vision, Mission, Goal) 1. Identify Options 3. Criteria matching (e.g. Brainstorming) (e.g. weighting and evaluating) 5. Selection 4. Verification 5
    • Kobus Smit kobus@farcast.nl 0651025520 6
    • Backup slides 7
    • Relevant Trends Cross-media content Handset capabilities Mobile data usage Blogging & sharing User generated content Mobile marketing Media snacking 8
    • External analysis Five Forces model (to assess the industry and evaluate various threats) Threat of New Entrants Power of Competitors Power of Buyers Suppliers Threat of Substitutes 9