Twitter Workshop for WGBH


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My slides from a two-hour workshop for WGBH employees held on March 20. The workshop helped employees learn the basics of Twitter as well as tips, tricks and best practices for the platform.

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  • Intros
  • TORY-Micro-blogging service-Sends text messages limited to 140 characters-Registered users can read and post tweets, but unregistered users can only read them-Twitter launched in 2006-There are 645 million active registered Twitter users-135,000 new Twitter users sign up every day -An average of 58 million tweets are sent a day
  • To TweetTweeting (not Twittering)Tweeter / Tweeters (not Twitterers)
  • NATHANUsername: Also known as a Twitter handle, this is used to identify you on Twitter -Handles are unique and contain fewer than 15 characters, starting with @Text: 140 character max, including links-Hashtag: Brief search term or keyword, starting with the # character
  • The Anatomy of a Tweet: ActionsInteractions: All activity on your feed - new followers, favorites, retweets and other activity@ Mentions: Direct mentions and @ tweets directed to you RT Retweet: Act of reposting a tweet, shares it with your followers DM Direct message
  • TORY
  • The TimelineTweets from who you follow-follow the people you want to hear from-these don’t have to have a specific theme – you can organize them later
  • ConnectBuilding community-Start building your community by finding and following people who are relevant to your content areas-Twitter community should be a combination of influential people and leaders, news organizations, industry experts and everyday people-Your stream will help you stay informed and give you unexpected information or perspectives on issues you’re interested in
  • DiscoveryFind what’s trending, what people are talking about
  • The Hashtag-Makes conversation possible-Brief search term, used with a # at the beginning of the word-Hashtags function as keywords to highlight discussions-Hashtags unify a group of related threads or tweets because they are searchable-A hashtag that catches on and becomes widely used can amplify issues and broadcast views very quickly-Using a hashtag, you can search Twitter to find all the tweets using that hashtag
  • TORY-You can find popular hashtags by searching Twitter or using an external site (like or What the Trend)
  • TORY-If you want to create a conversation that no one else is having, and “own” that conversation, create your own hashtag-Examples of successful hashtags at WGBH: #frontlinepbs, AMEX?-If enough people pick up the hashtag, it can become a trending topic-Be careful with your hashtag - #nowthatchersdead (people thought Cher had died), #susanalbumparty (Susan Boyle)
  • How YOU can use Twitter as an individual -To build your brand (people want to see the people behind an org.)-Share your passions and hobbies (Cisco CTO)-Second screen (more conversational than FB, real time interaction)-Find news, especially breaking news-Listen: Only 60% actually tweet – the rest just listen 
  • What do I tweet?-Tweet what you find interesting-Tweet what is unique to you – what are your hobbies and your passions?-Tweet interesting links-Tweet pictures-Interact with those you follow-Ask and answer questions: use as a focus group
  • NATHAN-Setting up:, create your account, confirm via email-Your profile: this is how people will decide to follow you-Fill in your bio -Upload a photo-Custom background
  • TORY
  • TORY
  • TORY
  • TORYGrowth-Expect to grow your following slowly-Rapid growth happens very rarely-Growth comes when you make connections and relationships. The more you interact, the bigger your reach
  • TORYWhy listen?-Brand presence – what are people saying about my show? To monitor what people are saying about your brand, keep a stream with your name or your company’s name
  • NATHANWhy listen?-Latest topics- Monitor friends and colleague’s tweets to track important issues of the day
  • TORYCreating Lists-Create a list of experts and sources related to a specific beat-You can build up sources by location (if you want news out of a specific area) or by keyword (if you want experts on a specific topic)
  • TORY
  • TORYSubscribing to Lists-If you like science and technology subscribe to a list -Listorious,,
  • Follow WGBH shows
  • NATHANWays to search-Search by hashtag -Search by keyword -Search for tweets that mention a specific account -Search for tweets that mention a user -Search for a user Things you can search for-Find responses or posts on a topic or issue-Find a discussion with or about a person-Find a colleague or a potential source
  • TORYBoolean logic - Advanced Search can let you refine your search like:-From these accounts-To these accounts-mentioning these accounts-searching for any-searching for all-searching for exact wording-This or That (one of these words but not both together)-language of the tweet-location of the tweet
  • TORY
  • Great tweets-80/20 rule: Out of every 10 tweets, 2 should promote you/stories/content; others should RT, share, engage, be random.-Use photos-<120 character-Interaction & engagement, listening-Be simple. Present 1 idea or ask them to do one thing (don’t make it too complicated) – handle OR link OR hashtag OR photo
  • NATHAN-Auto-tweets (Tweets should look like they’re written by a human, are impersonal and annoying)-Starting with an “@” sign
  • TORYBitly: shortens URLs, tracks RTs and clicks on shortened URLs. Can use to ID supporters and popular stories.Hootsuite: Multi-user Twitter and Facebook manager; good for scheduling posts managing conversations and running promotional campaigns with multiple usersKlout: Tool to measure your influence and find other influentialTweetreach: Measures the success of your tweets by RT, influence and sentimentTwitter for Newsrooms: Resources for journalists using TwitterFollowerwonk: Visually represents the demographics of your followers.
  • TORY
  • Twitter Workshop for WGBH

    1. 1. Social Media IQ Series: WGBH Employee Twitter Workshop
    2. 2. Twitter 101 • 3-3:15 What is Twitter? • 3:15 – 3:30 The Anatomy of a Tweet • 3:30-3:45 Ways to Use Twitter • 3:45 – 4pm Workshop: Setting up your account
    3. 3. What is Twitter? • Microblogging service • Sends text messages limited to 140 characters • Registered users can read and post tweets • Unregistered users can only read tweets • Twitter launched in 2006 • There are 645 million active registered Twitter users • 135,000 new Twitter users sign up every day • An average of 58 million tweets are sent a day
    4. 4. Twitter Lingo To Tweet Tweeting …Not twittering. Tweeter … Not Twitterer.
    5. 5. The Anatomy of a Tweet
    6. 6. The Tweet Username Text Profile photo Link = 112 characters Handle Actions Date sent
    7. 7. Actions Mentions and replies Retweet Favorite Direct message
    8. 8. Actions Modified tweet Retweet Hat tip
    9. 9. Navigating Twitter: Desktop Timeline Mentions & Interactions Search and trends My tweets Search Direct messages Settings Compose
    10. 10. Navigating Twitter: Mobile Timeline Mentions & Interactions Search Direct messages Compose
    11. 11. Timeline Desktop Mobile
    12. 12. Connect Connect
    13. 13. Discovery
    14. 14. Me Desktop Mobile
    15. 15. The Hashtag • A brief search term, used with a # at the beginning of a word • Using a hashtag, you can search Twitter to find all the tweets using that hashtag • Makes conversations possible • Hashtags function as keywords to highlight discussions • Hashtags unify a group of related threads or tweets because they are searchable • A hashtag that catches on and becomes widely used can amplify issues and broadcast views very quickly
    16. 16. Find an Existing Hashtag • • • What the trend • • Twubs • Tagalus • Trendsmap
    17. 17. Create Your Own Hashtag
    18. 18. Ways to Use Twitter 1) Build your personal brand 2) Share your passions and hobbies 3) Find and follow news 4) Use as a second screen
    19. 19. What Do I Tweet? • Your passions and hobbies • Interact • Takeaways from professional learning • Interesting links • Pictures • Ask questions
    20. 20. Workshop: Set Up Your Account
    21. 21. Workshop: Sign up
    22. 22. Workshop: The Profile Background Profile picture Bio URL Location
    23. 23. Workshop: Settings
    24. 24. Workshop: Follow
    25. 25. Twitter 102 • 4-4:15 Social listening on Twitter • 4:15 – 4:30 Twitter best practices • 4:30-4:45 Useful tools • 4:45 – 5pm Open workshop
    26. 26. Social Listening: Why Listen?
    27. 27. Social Listening: Why Listen?
    28. 28. Twitter Lists • Group of Twitter accounts • Way to organize Twitter •Follow is not necessary •Public or private
    29. 29. Using Twitter Lists
    30. 30. Subscribing to Lists • • Your Followers •*/Y OUR TAG
    31. 31. Follow the WGBH Twitter List
    32. 32. Creating Your Own List
    33. 33. Search Skills Search by hashtag Search for users, photos, videos, or news Advanced search Search for a user Search by keyword
    34. 34. Advanced Search Skills
    35. 35. Twitter chats Mondays at 8pm EST: #journchat Sundays at 8pm EST: #blogchat Wednesdays at 8pm EST: #wjchat
    36. 36. Twitter Themes #FF Follow Friday #MM Music Monday #WW Wisdom Wednesdays #TBT Throwback Thursdays
    37. 37. Best practices 1) The 80/20 rule 3) Keep it short 2) Be visual 4) Interact 5) Be simple
    38. 38. Twitter Faux Pas Auto tweets Starting with an “@” sign
    39. 39. Hashtag Faux Pas Over hashtagging Saying “hashtag” Unrelated hashtags Too-long hashtags
    40. 40. Tools
    41. 41. Open Workshop