実践ソーシャルメディア活用 ヒントと事例集 Ver1.3.0

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実践ソーシャルメディア活用 ヒントと事例集 Ver1.3.0

  1. 1. 1. 3002.3.
  2. 2. MY IDEA IS GREAT!!Mass media
  3. 3. MY IDEA IS I like his idea! GREAT!! What do you think?Mass media Social media
  4. 4. MY IDEA IS I like his idea! GREAT!! What do you think?Mass media Social media
  5. 5. RT
  6. 6. 600,000 2,000,000 522,802450,000 1,500,000300,000 1,000,000150,000 500,000 32,167 25,712 2,675 1,823 2,172 1,171 1,738 10,246 5,228 477 0 0 WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon Pepsi WholeFoods Zappos Woot JetBlue Dell Threadless Etsy Starbucks Southwest Groupon PepsiTwitter 1,834,533 1,757,453 1,622,227 1,596,404 1,570,437 1,561,636 1,291,025 1,143,668 1,063,282 13,218 48,079FollowersIncommin 2,675 1,823 2,172 1,171 1,738 10,246 522,802 5,228 477 32,167 25,712g Link by Backtweets on 2010/11/29
  7. 7. Learn → Feel → Buy Feel → Learn → BuyBuy → Learn → Feel Buy → Feel → Learn
  8. 8. PR DMWeb SNS
  9. 9. 2008/12/20
  10. 10. 2008/7/14 2008/12/20
  11. 11. (6.5 ) 20 (135 ) ( )
  12. 12. : @toru_saito: in the looop

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