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ソーシャルメディアのビジネス活用最前線Ver1.1.0
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ソーシャルメディアのビジネス活用最前線Ver1.1.0

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Transcript

  • 1. • • • •
  • 2. CheckFacebook.com 2010/8
  • 3. 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65- 100% 18- 12- 83% 25- 35- 67% 45- 55- 50% 65- 33% 17% 0- 0% 2008 2009 2010 2011 2012 2013 2014
  • 4. 2009/8 2010/2
  • 5. Twitter 315 2010 7 NTT
  • 6. ( )
  • 7. SPA Neo SPA POS Social GAP ZARA Commerce ☓ ☓ ☓ ☓
  • 8. 3 Friends Family Online product reviews Product web sites Discussion forums Search engines SNS Social media sites TV TV News sources Influential bloggers None of the above Unknown peers 0% 10% 20% 30% 40% 50% 60% 70% 8
  • 9. ����� ����� �����
  • 10. • • •
  • 11. < <
  • 12. SNS SNS
  • 13. Facebook - Payvment
  • 14. Twitter,SNS
  • 15. 2009 2010
  • 16. Back to the Realworld
  • 17. : @toru_saito : in the looop