Twitter: How it began Jack Dorsey, Chairman Evan Williams, CEO Biz Stone, Creative Director + + = ?

“ We're calling it twttr (though this original rendering calls it stat.us).…I'm happy this idea has taken root; I hope it thrives. Some things are worth the wait.” -- Jack Dorsey’s caption on the six-year creative process that leads to this sketch, posted on Flickr , July 5 2006

Tipping Point 2007: Twitter gains significant popularity after introduction to bloggers at the SXSW festival in Austin, Texas Daily tweets saw 3x increase, from 20K to 60K per day 2009: eMarketer estimates 18 million users by end of this year

2007: Twitter gains significant popularity after introduction to bloggers at the SXSW festival in Austin, Texas

Daily tweets saw 3x increase, from 20K to 60K per day

2009: eMarketer estimates 18 million users by end of this year

Twitter gaining international popularity --“ Comscore Releases Surprising Statistics”, April 8 2009 < http: //blog . searchenginewatch .com/090408-122803>

The Benjamin Button Complex -- comScore , Sept. 2, 2009 Younger 12-24 demographic is shifting from minority to challenge the early adopter majority in 35+ range

Who uses Twitter? Bloggers, Public Relations, Celebrities, Businesses

Basic Elements

Twitter Talk Allows users to exchange tweets one-on-one Sends a private message to a user DM (or direct message) Automatically turns the username into a link for others to follow; quick communication Replies to a user @ Used to organize discussions; automatically turns the topic into a link as a helpful search term Tracks a topic on Twitter # (hash tag) Gives context to the information being tweeted Used when repeating what another user tweets OH (or overheard) Retweeting helps spread messages to a wide audience Used when forwarding/ quoting verbatim what another user tweets RT (or retweet) Value Function Twitter tag

So….what’s the point? Let our experts explain