Twitter introduction

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  • San Francisco, CA August 2006 Wanted to combine instant messaging (or SMS), and mobile with LiveJournal So they thought of…..
  • Status. Then Twttr. Then Twitter. Loved the name Twitter because it reflected how fleeting and significant a message can be at the same time. Jack Dorsey: The whole bird thing: bird chirps sound meaningless to us, but meaning is applied by other birds. The same is true of Twitter: a lot of messages can be seen as completely useless and meaningless, but it’s entirely dependent on the recipient
  • SXSW: south by southwest (annual music, film, interactive conference & festival) -not yet at FB’s level, been around since 1997 (12 years) and now has 200 million users -FB launched in 2004 and hit 4 million members after one year [http://www.techcrunch.com/2005/09/07/85-of-college-students-use-facebook/] -BUT must be noted that FB’s popularity happened in waves by appealing to exclusive groups: offered to college, then high school and professionals, then public
  • -study earlier this year in April by Comscore that 45-54 year olds were majority until they released new findings in September that Twitter is aging in reverse Benjamin Button complex came up WHY? Blame Ashton Kutcher vs. CNN as the sign of tides changing, endless cycle of youths and celebs
  • All in common= personalized messages, high engagement with followers AntoniaZ uses her profile picture to support abortion rights; people turned their profiles green to support Iranians fighting for democratic rights in Tehran Average users make small fraction
  • Following/followers @francesolimpo - replies Direct Messages Favourite tweets List view *NEW*
  • Twitter introduction

    1. 1. Twitter: How it began Jack Dorsey, Chairman Evan Williams, CEO Biz Stone, Creative Director + + = ?
    2. 2. “ We're calling it twttr (though this original rendering calls it stat.us).…I'm happy this idea has taken root; I hope it thrives. Some things are worth the wait.” -- Jack Dorsey’s caption on the six-year creative process that leads to this sketch, posted on Flickr , July 5 2006
    3. 3. Tipping Point <ul><li>2007: Twitter gains significant popularity after introduction to bloggers at the SXSW festival in Austin, Texas </li></ul><ul><ul><ul><li>Daily tweets saw 3x increase, from 20K to 60K per day </li></ul></ul></ul><ul><li>2009: eMarketer estimates 18 million users by end of this year </li></ul>
    4. 4. Twitter gaining international popularity --“ Comscore Releases Surprising Statistics”, April 8 2009 < http: //blog . searchenginewatch .com/090408-122803>
    5. 5. The Benjamin Button Complex -- comScore , Sept. 2, 2009 Younger 12-24 demographic is shifting from minority to challenge the early adopter majority in 35+ range
    6. 6. Who uses Twitter? Bloggers, Public Relations, Celebrities, Businesses
    7. 7. Basic Elements
    8. 8. Twitter Talk Allows users to exchange tweets one-on-one Sends a private message to a user DM (or direct message) Automatically turns the username into a link for others to follow; quick communication Replies to a user @ Used to organize discussions; automatically turns the topic into a link as a helpful search term Tracks a topic on Twitter # (hash tag) Gives context to the information being tweeted Used when repeating what another user tweets OH (or overheard) Retweeting helps spread messages to a wide audience Used when forwarding/ quoting verbatim what another user tweets RT (or retweet) Value Function Twitter tag
    9. 9. So….what’s the point? Let our experts explain
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