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BUILDING YOUR
DIGITAL REPUTATION
Torrey Trust
Graduate Division Academic Peer/Tech Ninja
What is a Digital Footprint/Reputation?




Online archive of information about you
(written/posted by you and by others...
What is Your Digital Reputation?


Google Your Name



“Torrey Trust” (use quotes)
Add +ucsb (your undergraduate school...
Building a Digital Rep


2 Benefits of a Strong Digital Reputation:
 Give

potential employers a more in-depth look at
y...
Stand Out from the Crowd
Step 1: Clean It Up!


Clean Up Your Social Media Profiles
 Facebook,

Twitter, Flickr, YouTube
 Untag/delete inappropr...
Be Mindful: Posts Are Not Private
Step 2: Create a Personal
Brand


Personal Brand*








Focus on passion, interests, talents that make
you who you...
Joe Sabado, SIS&T Sabado
Digital Branding– Joe Sabado
Joe Sabado, SIS&T
Digital Branding– Joe

Let’s connect!
http://www.j...
Step 3: Establish Your Expertise
 Comment
 Write
 Join


blog posts/guest posts/tweets

LinkedIn, Google+, & FB Groups...
Shared PowerPoints

Guest
Post
Step 4: Build a Strong Professional Presence

Facebook
 LinkedIn
 Pinterest
 Twitter
 Claim Your Name (www.torreytrust...
Google Sites Resume
Google Sites Resume
Nameplates
Nameplates

About.me/ttrust

Re.vu/ttrust
LinkedIn Features:
•Publications
•Presentations
•Projects
•Recommendations
•Awards
•Classes
•Organizations
•Languages
•Cer...
LinkedIn Do’s & Don’ts


Do:







Maintain an updated profile
Build relationships with your connections
Participat...
Getting Started: LinkedIn


New to LinkedIn:





LinkedIn Novice:




Create an account – www.linkedin.com
Follow t...
Step 5: Market Your Digital Reputation


Select one site (e.g., www.torreytrust.com) to
host your materials and link to y...
www.torreytrust.com
Continue to Build Your Digital
Reputation


sites.google.com/site/mydigit
alrep
Questions?
Photo Credits












Social Searchers Infographic:
http://www.onlinecolleges.com/infographics/social-search.ht...
Building a Digital Reputation 2.0
Building a Digital Reputation 2.0
Building a Digital Reputation 2.0
Building a Digital Reputation 2.0
Building a Digital Reputation 2.0
Building a Digital Reputation 2.0
Building a Digital Reputation 2.0
Building a Digital Reputation 2.0
Building a Digital Reputation 2.0
Building a Digital Reputation 2.0
Building a Digital Reputation 2.0
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Transcript of "Building a Digital Reputation 2.0"

  1. 1. BUILDING YOUR DIGITAL REPUTATION Torrey Trust Graduate Division Academic Peer/Tech Ninja
  2. 2. What is a Digital Footprint/Reputation?   Online archive of information about you (written/posted by you and by others about you) Common footprint/reputation tools      Registered Domain Names (www.torreytrust.com) Social Media Content Sharing (i.e., Slideshare, YouTube, Prezi, Flickr) Academia.edu, Research Gate, Google Scholar Citations Blogs
  3. 3. What is Your Digital Reputation?  Google Your Name   “Torrey Trust” (use quotes) Add +ucsb (your undergraduate school or high school) if you have a common name  i.e.,  First 3-5 Results   “Torrey Trust” +ucsb Positive/Negative/Not You? BrandYourself  https://brandyourself.com/
  4. 4. Building a Digital Rep  2 Benefits of a Strong Digital Reputation:  Give potential employers a more in-depth look at your skills, expertise, and experience  Stand out from the crowd (especially when 300+ people are applying to the job you want)
  5. 5. Stand Out from the Crowd
  6. 6. Step 1: Clean It Up!  Clean Up Your Social Media Profiles  Facebook, Twitter, Flickr, YouTube  Untag/delete inappropriate content  Privacy Settings  Don’t Hide – Take Control  Employers are weary when they search your name and can’t find anything about you
  7. 7. Be Mindful: Posts Are Not Private
  8. 8. Step 2: Create a Personal Brand  Personal Brand*      Focus on passion, interests, talents that make you who you are Ask “What’s your red sole?” (i.e., what makes you unique?) Own your name Create your look Post valuable content *Information from: Live from #NAWBOWBC: Be Yourself; it’s good for business
  9. 9. Joe Sabado, SIS&T Sabado Digital Branding– Joe Sabado Joe Sabado, SIS&T Digital Branding– Joe Let’s connect! http://www.joesabado.com Twitter: @joesabado
  10. 10. Step 3: Establish Your Expertise  Comment  Write  Join  blog posts/guest posts/tweets LinkedIn, Google+, & FB Groups Participate in discussions  Create  Get on blogs content that people will want to share your name out there
  11. 11. Shared PowerPoints Guest Post
  12. 12. Step 4: Build a Strong Professional Presence Facebook  LinkedIn  Pinterest  Twitter  Claim Your Name (www.torreytrust.com)   Build an online portfolio  Google Sites  Blog  Create a nameplate
  13. 13. Google Sites Resume Google Sites Resume
  14. 14. Nameplates Nameplates About.me/ttrust Re.vu/ttrust
  15. 15. LinkedIn Features: •Publications •Presentations •Projects •Recommendations •Awards •Classes •Organizations •Languages •Certifications •Skills & Expertise •Groups •Upload images
  16. 16. LinkedIn Do’s & Don’ts  Do:      Maintain an updated profile Build relationships with your connections Participate in group discussions Ask for & give recommendations and skills/expertise endorsements) Don’t    Leave anything blank Share private data/information (e.g., research papers or presentations from your lab) Use copywritten materials
  17. 17. Getting Started: LinkedIn  New to LinkedIn:    LinkedIn Novice:   Create an account – www.linkedin.com Follow the steps provided by LinkedIn Create your personal brand, add descriptive text, join groups, add connections LinkedIn Pro:  Rearrange the modules based on your next steps (e.g., grad school vs. job market), add projects/images/presentations, ask for recommendations, click “Improve Your Profile”
  18. 18. Step 5: Market Your Digital Reputation  Select one site (e.g., www.torreytrust.com) to host your materials and link to your other sites (e.g., LinkedIn, Blogspot)   Establish your expertise   Add the site url to your e-mail signature, business cards, cover letters, and resume/CV Share your site url when you comment/write guest posts Use social media   Share your site with your network You need to proactively market/promote yourself
  19. 19. www.torreytrust.com
  20. 20. Continue to Build Your Digital Reputation  sites.google.com/site/mydigit alrep
  21. 21. Questions?
  22. 22. Photo Credits        Social Searchers Infographic: http://www.onlinecolleges.com/infographics/social-search.html Man Drinking Alcohol: Photo by Nathan Perkel/Gallery Stock Google Yourself Challenge Infographic: http://www.abackgroundcheck.org/the-google-yourself-challenge/ Christopher Penn: Social Media Resume: http://www.christopherspenn.com/2012/02/8-tips-for-a-pinterestsocial-media-resume/ Rick Klau’s CV (Google Sites): http://cv.rklau.com/ LinkedIn Makeover: http://www.linkedin-makeover.com/linkedinprofile-samples/ Social Media Image: http://ecova.ca/wordpress/wpcontent/uploads/2011/04/Social-Media-Manager2.jpg
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