Building a Digital Reputation 2.0
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Building a Digital Reputation 2.0

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    Building a Digital Reputation 2.0 Building a Digital Reputation 2.0 Presentation Transcript

    • BUILDING YOUR DIGITAL REPUTATION Torrey Trust Graduate Division Academic Peer/Tech Ninja
    • What is a Digital Footprint/Reputation?   Online archive of information about you (written/posted by you and by others about you) Common footprint/reputation tools      Registered Domain Names (www.torreytrust.com) Social Media Content Sharing (i.e., Slideshare, YouTube, Prezi, Flickr) Academia.edu, Research Gate, Google Scholar Citations Blogs
    • What is Your Digital Reputation?  Google Your Name   “Torrey Trust” (use quotes) Add +ucsb (your undergraduate school or high school) if you have a common name  i.e.,  First 3-5 Results   “Torrey Trust” +ucsb Positive/Negative/Not You? BrandYourself  https://brandyourself.com/
    • Building a Digital Rep  2 Benefits of a Strong Digital Reputation:  Give potential employers a more in-depth look at your skills, expertise, and experience  Stand out from the crowd (especially when 300+ people are applying to the job you want)
    • Stand Out from the Crowd
    • Step 1: Clean It Up!  Clean Up Your Social Media Profiles  Facebook, Twitter, Flickr, YouTube  Untag/delete inappropriate content  Privacy Settings  Don’t Hide – Take Control  Employers are weary when they search your name and can’t find anything about you
    • Be Mindful: Posts Are Not Private
    • Step 2: Create a Personal Brand  Personal Brand*      Focus on passion, interests, talents that make you who you are Ask “What’s your red sole?” (i.e., what makes you unique?) Own your name Create your look Post valuable content *Information from: Live from #NAWBOWBC: Be Yourself; it’s good for business
    • Joe Sabado, SIS&T Sabado Digital Branding– Joe Sabado Joe Sabado, SIS&T Digital Branding– Joe Let’s connect! http://www.joesabado.com Twitter: @joesabado
    • Step 3: Establish Your Expertise  Comment  Write  Join  blog posts/guest posts/tweets LinkedIn, Google+, & FB Groups Participate in discussions  Create  Get on blogs content that people will want to share your name out there
    • Shared PowerPoints Guest Post
    • Step 4: Build a Strong Professional Presence Facebook  LinkedIn  Pinterest  Twitter  Claim Your Name (www.torreytrust.com)   Build an online portfolio  Google Sites  Blog  Create a nameplate
    • Google Sites Resume Google Sites Resume
    • Nameplates Nameplates About.me/ttrust Re.vu/ttrust
    • LinkedIn Features: •Publications •Presentations •Projects •Recommendations •Awards •Classes •Organizations •Languages •Certifications •Skills & Expertise •Groups •Upload images
    • LinkedIn Do’s & Don’ts  Do:      Maintain an updated profile Build relationships with your connections Participate in group discussions Ask for & give recommendations and skills/expertise endorsements) Don’t    Leave anything blank Share private data/information (e.g., research papers or presentations from your lab) Use copywritten materials
    • Getting Started: LinkedIn  New to LinkedIn:    LinkedIn Novice:   Create an account – www.linkedin.com Follow the steps provided by LinkedIn Create your personal brand, add descriptive text, join groups, add connections LinkedIn Pro:  Rearrange the modules based on your next steps (e.g., grad school vs. job market), add projects/images/presentations, ask for recommendations, click “Improve Your Profile”
    • Step 5: Market Your Digital Reputation  Select one site (e.g., www.torreytrust.com) to host your materials and link to your other sites (e.g., LinkedIn, Blogspot)   Establish your expertise   Add the site url to your e-mail signature, business cards, cover letters, and resume/CV Share your site url when you comment/write guest posts Use social media   Share your site with your network You need to proactively market/promote yourself
    • www.torreytrust.com
    • Continue to Build Your Digital Reputation  sites.google.com/site/mydigit alrep
    • Questions?
    • Photo Credits        Social Searchers Infographic: http://www.onlinecolleges.com/infographics/social-search.html Man Drinking Alcohol: Photo by Nathan Perkel/Gallery Stock Google Yourself Challenge Infographic: http://www.abackgroundcheck.org/the-google-yourself-challenge/ Christopher Penn: Social Media Resume: http://www.christopherspenn.com/2012/02/8-tips-for-a-pinterestsocial-media-resume/ Rick Klau’s CV (Google Sites): http://cv.rklau.com/ LinkedIn Makeover: http://www.linkedin-makeover.com/linkedinprofile-samples/ Social Media Image: http://ecova.ca/wordpress/wpcontent/uploads/2011/04/Social-Media-Manager2.jpg