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UMAP 2009
UMAP 2009
UMAP 2009
UMAP 2009
UMAP 2009
UMAP 2009
UMAP 2009
UMAP 2009
UMAP 2009
UMAP 2009
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UMAP 2009

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  • 1. Personalization on the Web UMAP, Trento, Italy. June 25th, 2009 Marc Torrens Chief Innovation Officer Copyright 2003-2008, Strands, Inc
  • 2. Understanding People’s Preferences mission Help People Discover New Things vision Lead the Personalized Digital World C A P strategy Aggregate Capture Personalized preferences & preferences services extract patterns Strands develops recommendation and discovery technologies to help people discover new things Copyright 2003-2008, Strands, Inc
  • 3. The Strands Umbrella Understanding Understanding consumer Understanding consumer preferences habits at the commerce consumer behavior in real-world activities (transaction) level at the product level Consumer Space Business Space Highly-targeted Product Placement Copyright 2003-2008, Strands, Inc
  • 4. Internet Evolution from Individual Experts to Collective Intelligence Web 1.0 Web 2.0 the mostly read-only Web the wildly read-write Web INTERNET INTERNET 250k sites + 80M sites Collective Intelligence Published Content Published Content Generated Content User 1996, 45M users 2007, +1.3B users Inspired by a Social Computing Magazine article. Copyright 2003-2008, Strands, Inc
  • 5. Our Web 2.0 Online Life is Active We express our tastes as we... manage our money trade communicate with friends are informed search for jobs learn get organized buy clothes play games blog our passions listen to music share videos rate movies exchange goods bet plan holidays post pictures read news buy books share presentations ...thus users implicitly create meaningfull and powerfull profiles! Copyright 2003-2008, Strands, Inc
  • 6. Complexity in User Tastes Our Tastes are Multi-Dimensional and Dynamic friends Me (today)! music newspapers clothes places investments websites movies books games blogs 1. We need a way to model complex user tastes Copyright 2003-2008, Strands, Inc
  • 7. Our tastes should be ours to share (or not) 2. We need a portable format to exchange taste online Copyright 2003-2008, Strands, Inc
  • 8. APML within DataPortability initiative Attention Profiling Mark-up Language Attention Data Interest Cloud XML Attention Profile 3. Is it enough? do we need ontologies? Copyright 2003-2008, Strands, Inc
  • 9. some observations... ๏ Profiles are (the) key for Personalization (more than algorithms?) ๏ Distribution: Profiles are distrituted over the web ๏ Ownership and Privacy: Profiles should be owned by users ... thus, we need more on: 1. MODELING: complex profiles (multi-dimensional and dynamic) 2. PORTABILITY: portable format to exchange tastes online 3. SEMANTICS: do we need it? ontologies? Copyright 2003-2008, Strands, Inc
  • 10. Contact Dr. Marc Torrens Chief Innovation Officer torrens@strands.com Copyright 2003-2008, Strands, Inc

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