A graduate of Harvard Business School, where he earned a Master of Business Administration, Torrence Boone provides his company and its clients with focused, relevant insight into reaching customers and enhancing sales. As the Managing Director of Agency Development for Google, Torrence Boone facilitates breakthrough digital marketing and advertising outcomes for agencies throughout the Americas.

1. Torrence Boone: Using
Remarketing to Keep
Customers Interested,
Compel Purchases

2. About the Author
A graduate of Harvard Business School,
where he earned a Master of Business
Administration, Torrence Boone
provides his company and its clients
with focused, relevant insight into
reaching customers and enhancing
sales. As the Managing Director of
Agency Development for Google,
Torrence Boone facilitates
breakthrough digital marketing and
advertising outcomes for agencies
throughout the Americas.

3. Advertising through Google
Google offers advertisers the opportunity to remarket their
products and services to people who have looked at their
websites but not made a purchase. Remarketing offers these
potential customers reminders about their initial interest in a
company via strategic, recurring advertisements that appear on
other sites. These well-placed but unobtrusive advertisements
keep the potential consumer informed about specials, new
products, and other elements that could drive sales.

4. Benefits of Remarketing
Many potential customers research products via the Internet
before they are ready to make a purchase. The remarketing
solution serves a simple, effective mechanism to keep a
company’s name and products in front of these customers. In
addition, the tool allows businesses to adjust messages and
keywords to enhance outreach, target certain types of
consumers, and reinforce brand identification across the board.
For many companies, remarketing increases returns on their
initial advertising investments.