Routes TO. Employment January 2012


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  • Toronto Workforce Innovation Group conducts research, disseminates information and convenes stakeholders to address workforce development trends, gaps and opportunities. We are unique in our multi-sectoral approach that lets us work on issues across many stakeholder sectors. We:We do this by:Research and analyze workforce development trends, skills shortages and training opportunitiesAct as a resource to inform stakeholders about Toronto workforce development issuesProvide or support opportunities for multiple stakeholders to discuss workforce development challenges, develop strategies and form partnerships Promote strategies and policies that support opportunities for lifelong learning One of the ways we are informing stakeholders is through this new tool, Routes TO. Employment
  • Routes TO. Employment is a Citizenship and Immigration Canada Contribution Agreement with the Toronto Workforce Innovation Group. The project began in April 2011.The project was conceived as a result of consultations with employment service delivery representatives working with newcomers who noted the lack of Toronto-specific labour market information to help their clients find jobs and/or appropriate training/education programs. A federal task force on LMI reported that LMI was fragmented and not meeting the needs of job seekers or the intermediaries working with job seekers. Routes TO. Employment is an attempt to centralize information of key sectors in Toronto and make it useful and accessible.
  • The content of the web-site is divided into 10 main clusters, covering Toronto’s key employment and industrial sectors. We identified the clusters using data from stats can, the city, the conference board and local insight. Each cluster contains similarinformation including:Industry profiles of Toronto’s prominent sectors of economy Sectoral labour force information, including Demographics Age profile Educational attainment Key facts, facts that characterize the current state of the sector in Toronto/GTADifferent levels of employment that provides a starting point for exploring a number of the most important career pathwaysRelevant professional associations Links to other sources of information where relevantBridging and training programs that are facilitating the entry of newcomers into these sectors.
  • Newcomers/immigrants need to understand the possible pathways they may take, the obstacles they may face, the ideas them may usePotential newcomers need a bigger and better picture of the labour market situation in the city where they want to move to. Community service providers, front line workers need information that will help their clients find relevant work; such information may also help them make the case for new training initiatives.
  • Year after year through our TOP report extensive consultations, surveys and data analysis we are told that there no one single place where immigrants can receive information about Toronto labour market. We also conducted research with-job-developers/employment councillors-new immigrants/clients of the employment councillors The client survey was undertaken with 6 different agencies, including George Brown College, University Settlement, YMCA of Greater Toronto, Access Employment, JVS and Working Skills Centre. The client survey analysis shows:More than half of the respondents were looking for labour market information before arriving to Toronto.Fifty-four (54 %) of these people named Internet as the primary source of information.The job-developers survey was undertaken with the agencies listed above, plus the agencies across the GTA that are delivering Job Search Workshops. To obtain the most recent sector specific information we conducted interviews with the key sector informants, asking them questions about skills shortage, the jobs that are in demand, routes to gain employment, new trends etc. The answers were carefully analyzed and included into the industry profiles, and the piece about 3 different level of employment. In order to make the web-site more personal and inspirational it was decided to take pictures and interview immigrants of different year and place of immigration who are successfully integrated into the Canadian labour market.
  • Tina is an accountant and she has just moved to Canada and actively looking for a job. Not an easy task. She realizes that she does not know much about the Canadian financial market and decided to do more research. She comes across www. and starts to read the financial sector profile. Um, interesting . Over the past several years this sector has seen many changes, including the growth of credit unions, and the diversification of product offerings. Financial institutions have a workforce that is more than 50% female. In Securities, females make up more than 38% of the total workforce, and in Insurance females account for more than 60%. good to know. And the key facts tell her that there are a lot of banks, investment funds, securities dealers and hedge funds located in Toronto. It would be helpful to make a list of some of these financial institutions and dig a bit deeper. But wait there is more information. She has to choose a level, how to decide. Well. She has a university degree and worked as a certified accountant with a financial institution. Let’s check middle level. One of the trends is skills specialization. Employers prefer to hire people with a very specialized set of skills, e.g., an accountant with work experience in property management or a financial analyst with retail experience. If you scroll down you can see a sample list of middle level jobs. Forensic and Fraud Specialist –sounds interesting. Click. Oh here is another good resource which provides all the necessary information about this particular job. Brilliant! She wants to pursue this career. Let’s see if this web-site has the information about the educational and training options. Sure it does. And another thing she might do is have her credentials evaluated and maybe become a member of one of the associations and extend her network. She is well informed and ready to start looking for an employment. She’s enroute!
  • When the site was ready we asked some sector experts, academics and service provides to evaluate our project. This on-line tool was received well. Here some of the comments.
  • Routes TO. Employment January 2012

    2. 2. What Is TWIG?2 4/24/2012
    3. 3. Routes TO. Employment3 Trends, tips and tools for newcomers 4/24/2012
    4. 4. What is included?4  Finance and Insurance/Financial Services  Construction  Professional and Technical Services  Retail  Manufacturing  Health Care  Arts and Culture/Entertainment  Tourism and Hospitality  Public Administration/Non Profit  Information, Communications, Technology 4/24/2012
    5. 5. Who is our target audience?5  Newcomers/immigrants  Potential newcomers  Community service providers 4/24/2012
    6. 6. How did we decide? Tools and6 tactics. 4/24/2012
    7. 7. Case study Tina Horton and7 4/24/2012
    8. 8. Feedback from the sector experts, academics and service providers8  “It is a innovative way of centralizing employment information on key sectors”- Steven Tufts York University  “It has practical and accessible core overview information about specific sectors in the Toronto economy, this would be very time consuming to dig up on ones own”-John Shields, Ryerson University  It gives an overview of the sector in a concise and intelligent form-Joan Atlin, TRIEC 4/24/2012
    9. 9. 9 Now We want your input! 4/24/2012
    10. 10. 10 Thank you To fill out the survey go to: For more information about TWIG: 4/24/2012