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An introduction to inbound marketing


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Nowadays, inbound marketing has emerged as one of the most effective marketing strategies that businesses can use to grow and expand online. Read this informative guide to how you can incorporate the …

Nowadays, inbound marketing has emerged as one of the most effective marketing strategies that businesses can use to grow and expand online. Read this informative guide to how you can incorporate the four phases of inbound marketing for your business plan. If you would like to learn more about inbound marketing, please visit the leading Toronto Internet marketing company, SEP (also known as Search Engine People).

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  • 1. A Guide to Inbound Marketing
  • 2. IntroductionInbound marketing and Search Engine Optimization(SEO) are two concepts that go hand in hand. Thisis because inbound marketing uses techniquessuch as SEO to provide organic advertising toattract qualified customers for your business.In this presentation we willexplore how inboundmarketing can be used toboost your website’sbusiness. We will explorethe major differencesbetween inbound and outbound marketing and thendig deeper into inbound
  • 3. Inbound vs. Out boundThe major difference between out bound andinbound marketing is the organic nature of eachmarketing strategy. Out bound marketing focuseson drawing attention through interruptive initiativessuch as ads, trade shows, pop ups and etc.Inbound marketing on the other hand draws attentionwithout any interruptions through initiatives suchas: SEO, PPC, social media, and etc. This helpswebsites to be easily found by earning the attentionof customers through interesting content.
  • 4. Four phasesInbound marketing can only work if it attracts visitorsto a website which can turn into customers orclients. Inbound marketing typically uses fourmarketing strategies to turn strangers intocustomers to increase business.The four phases are:1. Attract2. Convert3. Close4. Delight
  • 5. AttractAttracting traffic is the first stage of inboundmarketing. The most challenging part of this stageis attracting the right traffic as you will want toattract strangers who will eventually turn intocustomers.A key thing to keep in mind is avisitors ‘persona’. This is a viewof your potential customersgoals, challenges, and commonobjectives for a product orservice. You will want to attractthe ‘personas’ that are right foryour business.
  • 6. ConvertA critical step of any sales or marketing strategy isgathering leads. This is also the next stage ofinbound marketing and it’s accomplished throughconversion.Once you’ve attracted visitors to your website youwill want to convert these visitors into leads bygathering their contact information. Visitors won’tgive their contact information for no reason, so youmust offer something in return. Content is a greatplace to start and it can take form as: ebooks, tipsheets, white papers, and etc.
  • 7. CloseNow that you’ve attracted the right visitors and haveconverted them into leads, you are ready toembark into the next stage which is the close. Thisis where you transform those leads into customersby closing the right leads at the right time.This stage helps you to turn leads into sales whichyour business will benefit from.
  • 8. DelightAttracting the right customers for your business isn’tan easy task and once it’s done, these customerscan’t be forgotten. Customers must continue to beengaged with and this is where the fourth stage ofinbound marketing comes in.Any successful businesspartnership will focus on the longterm outcomes. The fourth stage ofinbound marketing does this byattracting new visitors that can turninto potential leads throughexisting customer relationships.
  • 9. ConclusionInbound marketing focuses on creating content thatis significant to your niche market andimplementing strategies which will help this contentto be found.Content marketing is proving to be a very successfultool within the market today and is an advertisingstrategy that can set apart your business frommany others.
  • 10. For more information about how inboundmarketing can be used to boost yourbusiness, we recommend the experts ininbound marketing:SEPSearch Engine People