SpreadtheWord Footprint Calculators


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This is a first version of a presentation that was given as part of the Design City at the Toronto Print Show in November 2008.
Future versions will include proper footnotes.

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SpreadtheWord Footprint Calculators

  1. 1. Using Footprint Calculators for Greener Design Patrick Robinson, R.G.D. Superpower.ning.com patrickrobinson@griplimited.com Design City November 23, 2008
  2. 2. Recycling isn’t enough!
  3. 3. Knowledge is an implied responsibility
  4. 4. 17,325 gallons of water (or approx. a family-sized swimming pool) whatis usedto make 1tonne of paper?
  5. 5. 24 treesthat are 7" in diameter, and 40' tall whatis usedto make 1tonne of paper?
  6. 6. 22 million BTU’sthe average 4 person house uses 91 million BTU’s per year whatis usedto make 1tonne of paper?
  7. 7. 2,200lb.of solid wastethe average 4 person house disposes of 5,368 pounds per year whatis usedto make 1tonne of paper?
  8. 8. 5,700lb.of greenhouse gas whatis usedto make 1tonne of paper?
  9. 9. What’s a Carbon footprint?
  10. 10. A representation of the effect human activities have on the climate in terms of the total amount of greenhouse gases produced (measured in units of carbon dioxide). This is a measure of the impact that someone’s activities will have on the environment, measured in units of carbon dioxide produced. To reduce a carbon footprint is beneficial to the environment, which is why there are calculators to measure and reduce these footprints. A carbon footprint is the measure of the environmental impact of a particular individual or organization’s lifestyle or operation, measured in units of carbon dioxide. (WhatIs blog) (New Yorker) (CarbonFootprint.com) Carbon market globesity (noun the phenomenon of obesity in Western countries, seen as a worldwide health problem) - this term coined by the WHO I think dumpster diving (noun the salvaging of household food items from the stock which has been thrown away by a shop, supermarket, etc. ... The total carbon emissions for a given person, organization, building, operation etc. The carbon footprint of an operational office typically include the carbon emitted by the commuting of the office staff. Wikipedia - Carbon footprint A means (in tonnes of carbon dioxide equivalent) Greenhouse Gas emissions associated with the Sites determined in accordance with the Project Andromeda™ Carbon Footprint Methodology The amount of carbon released by subject (human, building, factory, production and so on), how much carbon is being produced as a result of specific actions. A measure of the amount of carbon dioxide produced by a person, organization or state in a given time An estimate of an individual’s or organization’s impact on the environment. Usually measured in terms of greenhouse gases produced or emitted. To calculate the environmental impact of using papers containing post consumer content Carbon footprint is a “measure of the impact that human activities have on the environment in terms of the amount of greenhouse gases produced, measured in units of carbon dioxide”.[1] These gases are produced by the burning of fossil fuels for our everyday living. For example- heating and electricity. Its purpose is for individuals, nations and organizations to conceptualize their personal (or organizational) carbon dioxide contribution. A conceptual tool in response to carbon footprints are carbon offsets, or the mitigation of carbon emissions through the development of alternative projects such as solar or wind energy or reforestation. The concept and name of the carbon footprint originates from the ecological footprint discussion. [2] The carbon footprint is a subset of the ecological footprint, which includes all human demands on the biosphere including the carbon, food and fibre footprint. The amount of carbon released by subject (human, building, factory, production and so on), how much carbon is being produced as a result of specific actions. A measure in units of carbon dioxide of the amount of greenhouse gases we emit directly and indirectly through our daily actions. The term “footprint” is frequently used incorrectly to describe a GHG Inventory. This term actually refers to the amount of productive land (forest) required to sequester (remove) the equivalent amount of GHGs that a company emits. The term “footprint” was developed by Mathis Wackernagel of the Global Footprint Network as an aggregated measure of human impact on the earth as well as our level of resource consumption but it has been inaccurately used in various media and has become the layperson’s term for GHG inventory. The amount of carbon dioxide (CO2) each person produces or uses. a measurement of environmental impact
  11. 11. What’s a carbon offset?
  12. 12. Projects are invested in that reduce or eliminate greenhouse gases. The benefits from these projects are measured and sold as carbon offsets.
  13. 13. Other industry’s are doing it.
  14. 14. Visit www.superpower.ning.com for more details on calculators FOOTPRINT CALCULATORS
  15. 15. Where does the money go for carbon credit?
  16. 16. This project utilizes used car and truck tires to manufacture a variety of products that include rubber carpets, car mats, new tires and an assortment of other post-consumer goods. Specifically designed technologies ensure the original characteristics of the rubber remain intact so as to retain the high quality of the final product after the recycling process. This project reduces emissions it two ways: 1) recycling tires reduces the need to extract, and process synthetic rubber, a very energy and greenhouse gas intensive process; 2) tires that are not recycled in this area of Canada are burned, which is also a pollution intensive activity. Recycling tires avoids the greenhouse gas emissions associated with burning tires. Tire Recycling Program
  17. 17. This project - located in Niagara Falls, Ontario - captures landfill gas from the East Quarry landfill and distributes it to a nearby plant that produces recycled content paper. Previously, all of this gas leaked into the atmosphere, where it played a significant role in perpetuating global warming. New amendments to the landfill have diverted these emissions, while simultaneously providing power to other facilities. The captured landfill gas gets dehydrated and compressed, before it is transported to the nearby Abitibi mill. Here, it is used instead of natural gas, which offsets some of the energy requirements of this facility. The benefits are twofold: primary reductions are achieved by preventing gas release from the landfill, while secondary benefits come from displacing the use of natural gas. Landfill Gas Recovery Project Ontario; ISO 14064
  18. 18. The forest restoration project in Maple Ridge, British Columbia aims to create a forest that will continue to be healthy beyond the lifespan of the current generation of trees, maximize the amount of CO2 that can be sequestered (or absorbed), and emulate natural forest growth. Unlike reforestation - which generally applies to replacing a forest felled for the timber industry and involves mass plantations of a mono-crop – this kind of forestation ensures the specific needs of this forest have been factored into its long-term plan. This includes a diverse range of planted species, careful planning and attention to the future success of the biomass that the forest will support. Forestsplayanimportantroleascarbonsinks,essentiallysequesteringgreenhouse gases from the air, and storing carbon in the biomass of the forest. Since the project began in 2006, it has sequestered over 220,000 tonnes of carbon credits in the District of Maple Ridge over an area of approximately 83 hectares.This involved the planting of over 36,000 indigenous Douglas Firs, Sitka Spruces, Western Red Cedars, Western Hemlocks and Cottonwoods. Forest Restoration Project
  19. 19. how do we get started?
  20. 20. The components.
  21. 21. http://www.widgetbox.com/ widget/eco-calculator http://www.mohawkpaper.com/ resources/resources-calcs Visit www.superpower.ning.com for more details on calculators http://www.edf.org/papercalculator PAPER CALCULATORS
  22. 22. Factors that reduce impact.
  23. 23. Let’s get calculating.
  24. 24. 1 tonne of paper of paper, 2200 lb., is the equivalent of 220,000 sheets of standard (20# bond) photocopy paper. That would be 440 packages, 44 cartons or 1 skid. (based on 4 metric tonnes of carbon credits per 1 tonne of paper at a cost of $15 per metric tonne thought a VEC broker) or, 1tonne of paper could make any one ofthese paper products 11,000 Movie Posters (25" x 38" 100# coated) 7,300 24 Page Catalogs (8.5" x 11", 100# uncoated) 1,250 168 Page Books (8.5" x 5.5" 80# uncoated) 729,000 Business Cards (2" x 3.5" 12 pt coated) 218,000 Post Cards (4" x 6", 12 pt. coated) to offsetthe greenhouse gases of 1000 units $ 5.45 $ 8.21 $ 48 0.08¢ 0.28¢
  25. 25. how do these get communicated?
  26. 26. where do we go from here?
  27. 27. .superpower.ning.com/forum We try to make sense of the increasing number of options that we will have. It is difficult to understand them all, they keep increasing and changing but overall it is not a checklist, it’s not just an intent, it has to become a practice, an applied action, an evolving behavious. Be Part of the conversation.
  28. 28. thank you.
  29. 29. Patrick Robinson, Intercommunipackistratapromotising Producer Associate Parnter Grip Limited patrickrobinson@griplimited.com Books: Cradle to Cradle Websites: colour innovations zerofootprint.net environmental defense fund aiga studio calculator wikipedia.org/wiki/carbon_offsets http://www.apple.com/downloads/dashboard/reference/sustainablegraphicdesignwidget.html additional resources and contact information.