Why Remax?


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Why Remax?

  1. 1. Contents Each section heading is a link to that section RE/MAX Overview Powerful Technology Premier Market Presence State-of-the-art technological tools PMP means more leads and referrals, The idea. The brand. The people. facilitate online leads, listings, sales, more advertising, more yard signs, The services. They make RE/MAX referrals and global networking. See and a bigger share of the market for all what it is. See page 3. “The Technological Edge,” pages 8 RE/MAX Associates. See “Premier Market ® P R E M I E R and 9. Presence,” page 13. M A R K E T PRESENCE Global Presence Educational Opportunities RE/MAX does business Maximize Your Career in more than 65 countries, RE/MAX University offers enabling Associates to training to Sales Associates and RE/MAX provides systems and generate referrals worldwide. Broker/Owners when and how resources to enable Associates to See “Network Expansion,” page 4. they want it – online through reach their professional potential. Agent Training On Demand and See “Maximize Your Career,” Management Training On Demand, pages 14 and 15. Outstanding Agents via the RE/MAX Satellite Network or in the classroom. See “RE/MAX Education,” page 10. The Sales Associate is the core strength of RE/MAX, which attracts top- producing professionals and provides Commercial, Luxury them with the support and freedom RE/MAX Commercial and The RE/MAX Contributing Editors: RE/MAX International, Inc. necessary to realize their dreams. Collection provide Associates working the Deborah Ball, Andrew Gmerek, P.O. Box 3907 Amanda Okker, Anne Ross, See “Outstanding Agents,” page 5. commercial or luxury-home markets with Phil Smith Englewood, CO 80155-3907 Phone: (303) 770-5531 Graphic Designer: Terri Sidwell On the Web: remax.com. extensive resources. See page 11. Staff Photographer: Ed Dosien Advertising and Marketing ©2008 RE/MAX International, Inc. All rights reserved. The material Community Involvement herein may not be duplicated, copied or reproduced – in whole or in part – in any way without written permission. If you own a franchise The day you join RE/MAX, the affiliated with another organization, this is not intended to offer a world knows your name. With RE/MAX Affiliates aid their RE/MAX franchise affiliation. It merely provides information about billions of dollars in advertising communities through Children’s Miracle the RE/MAX organization. RE/MAX International is an Equal Opportunity Employer and supports the Fair Housing Act. invested by RE/MAX Affiliates, Network, Susan G. Komen for the Each RE/MAX® office is independently owned and operated. RE/MAX has become one of the Cure, and many other charitable and 081486 most-recognized brands in real fundraising efforts. See “Community estate. See “The RE/MAX Image,” pages 6 and 7. Involvement,” page 12. 2
  2. 2. AdvAntAge: re/maX • One of the world’s most powerful brands The POWER of a global brand, the QUALITY of professional Sales Associates, the industry’s TOP SERVICES • World-class tools and services and strong MARKET SHARE. RE/MAX offers them all – and more – to support agents who strive to achieve • Freedom to achieve the best in their professional and personal lives. Enjoy Countless Apply the RE/MAX Concept to Your Business Benefits of Real estate professionals Dave and Gail Liniger founded RE/MAX in 1973 with the idea that the Membership The Idea The RE/MAX Balloon and RE/MAX International Headquarters in Denver, Colo., convey the image of a strong, dynamic network. best real estate organizations are built around the agent. Today, RE/MAX remains true to that same philosophy – and has become the world’s top-producing real estate network, with more than 100,000 agents in more than 65 countries. The Brand Long symbolizing the fact that dreams come true – for customers and Associates alike – the RE/MAX red-over-white-over-blue design is known around the world. • A fleet of approximately 120 RE/MAX Hot Air Balloons • Innumerable yard signs in neighborhoods • Billions of dollars invested in RE/MAX advertising worldwide • HigH commissions • Billions of television advertising impressions annually • CompreHensive training The People • Freedom to market your RE/MAX Sales Associates have surpassed 1 million transaction sides every year since 1997. Proof business of quality service lies in repeat customers – and in clients who refer RE/MAX to their friends and • A globAl referral family. Many RE/MAX Associates earn the bulk of their business from repeats and referrals. network • Cutting-edge Led by real estate professionals who understand the needs of experienced agents, RE/MAX The Services technological products continues to create programs and services that foster professional development. Here are just a few: and support • LeadStreet® online lead-generation • RE/MAX Satellite Network • tHe powerFul re/maX and management system • Web Roster referral system brand • RE/MAX Mainstreet® extranet • Global property listings on • RE/MAX University remax.com • prominent advertising • RE/MAX Design Center 3 Back to contents page Visit joinremax.com
  3. 3. RE/MAX is an unquestioned global success story. By the end of 1973, the year the network was founded, and television ads, billboards, yard signs, personal promotion materials. And they can search listings AdvAntAge: re/maX RE/MAX had 21 Sales Associates – all in Denver, in each one of these nations on regional Web sites • More than 100,000 agents Colo. Today, RE/MAX Associates aid real estate accessible through remax.com. This powerful • Long record of growth buyers and sellers in more than 65 countries on worldwide sales force has introduced the RE/MAX • Ongoing global expansion six continents. From Vancouver to Sydney, from brand to millions of potential homebuyers and Philadelphia to Mexico City, from Lisbon to Cape sellers in markets as diverse as the Associates Town, consumers view RE/MAX messages: print themselves. North American Growth More than 1,000 Associates have joined the network in Mexico, the Caribbean, Central The success of RE/MAX in North America provides America, Argentina, Chile and Venezuela. the foundation and blueprint for others. The earliest pioneers made RE/MAX the Denver market leader in Global Growth 1977 – only four years after the network was founded. Expansion into Europe began with RE/MAX Today, the U.S. sales force stands at more than 75,000 Spain in 1994, followed in short order by Germany, Associates. Italy and Ireland. Today, RE/MAX Associates conduct business in virtually every nation in RE/MAX is No. 1 in: Western and Northern Europe. Portugal, Turkey • Denver • Indianapolis • The states of and Italy each have more than 1,000 Associates. • Las Vegas • Philadelphia Delaware Expansion has accelerated this decade, and the • Chicago • Phoenix New Jersey network now has a strong presence in Bulgaria, the • Houston • Dallas Rhode Island Czech Republic, Hungary, Romania and Slovakia. • Phoenix • Baton Rouge In Canada, which saw its first RE/MAX office Snapshot of RE/MAX in Europe: in Calgary in 1977, the network has held No. 1 market • 2,100 agents in Portugal share nationally since 1987. The Canadian sales force Expansion into South Africa in 1994 created a • 1,500 in Turkey exceeds 18,000 Associates. similar display of growth and achievement. The • 1,200 in Italy South African sales force has grown to more than • 750 in the Czech Republic 2,000 Associates. RE/MAX also has operations in RE/MAX is tops in: • 600 in Germany Botswana, Mauritius, Mozambique, Namibia and • Toronto • Edmonton • Quebec City • Calgary • 600 in the United Kingdom Zambia. • Vancouver • Winnipeg • 550 in Greece RE/MAX also has more than 1,300 Associates in • Montreal • Many other markets • 550 in Spain Australia, New Zealand, Singapore and Guam. 4 Back to contents page Visit joinremax.com
  4. 4. 115,000 * 114,417 RE/MAX understands that the core strength of the network is AdvAntAge: re/maX the quality of its Sales Associates. • Emphasis on serving agents Agent Growth From the start, the network’s • Agents run their own business focus has been to provide high- 64,128 • Industry’s most-productive quality agents with tools and network services to help them thrive. 41,875 By attracting top agents and causes. RE/MAX Associates understand that the 27,423 providing them with training, support and the qualities leading to success in real estate also freedom to run their businesses as they see fit, the lead to happiness in life. 9,818 3,035 network has developed a premier real estate sales For more than 100,000 professionals, those * Projected 21 force. qualities have led to RE/MAX. 2000 2005 1990 1980 1995 1985 2010 1973 One tangible measure of professional excellence is advanced designations earned by agents committed “I joined RE/MAX in 1987, only five 7,700 * Navratil Rhonda to honing their skills. By wide margins, RE/MAX months into my real estate career. At my former office I was in the top three leads the industry in agents with certified training performers three out of five months and 6,149 in: • Working with buyers (Accredited Buyer I began to suspect I couldn’t learn from anyone I was working with. At RE/MAX, Office Growth Representatives) it took me a full year to make it into the 3,993 top three – and that was far more mean- • Sales and purchase of homes (Certified ingful, due to the caliber of agents I had Residential Specialists) 2,620 outperformed. We have over 40 percent • Working with senior clients (Seniors Real market share in 1,716 Estate Specialists) Edmonton and that While real estate production, skills and leadership gives even a new agent Edmonton, Alberta * Projected 813 instant credibility RE/MAX River City 365 are key aspects of the network’s character, they are in the marketplace. 8 only part of the story for individual agents. Not once have I ever 2000 2005 1990 1980 1995 1985 2010 1973 considered working RE/MAX Associates enjoy the time, money anywhere else – not and career freedom to live as they wish. Many when I work with the find fulfillment in working with charities such as Children’s Miracle Network or Susan G. Komen for best, learn from the best and compete with RIGHT NOW You could be working alongside top real estate professionals the Cure. Others work with youth athletic the best.” – RE/MAX Associates. teams, community groups and many other Back to contents page Visit joinremax.com 5
  5. 5. The day you join RE/MAX, the world knows your name. Through the power of more than 35 years AdvAntAge: re/maX of aggressive advertising and promotion, the RE/MAX name, RE/MAX Hot Air Balloon logo and • Billions of advertising dollars invested red-over-white-over-blue bars have become among the most-recognizable images in real estate. • One of real estate’s best-known logos Advertising • Strong sports sponsorships such as “CSI,” “Numb3rs” and “Dancing with On hit television shows and radio broadcasts of the Stars” on the major networks – as well top sporting events, the glossy pages of some of as on numerous English and Spanish cable the world’s most popular magazines, and online, networks. Garrett-Perez Meri RE/MAX advertisements are ubiquitous around “THE BALLOON! That’s always the world. • In 2007, nearly 7,000 RE/MAX TV ads aired in the answer I give when someone the United States, generating 7.8 billion adult asks why I switched to RE/MAX. impressions. Of course, there were many more • In the first half of 2008, more than 3,600 reasons, but the balloon was RE/MAX TV commercials aired, generating everywhere. I couldn’t open a magazine or watch TV without 3.87 billion seeing an ad for RE/MAX featur- impressions. ing the familiar red, white and Through the blue balloon. And then, there’s the first half of RE/MAX 2008, the brand. If RE/MAX I’m on RE/MAX DFW Associates V share of a listing voice in U.S. appoint- national TV ment or advertising talking was 45 percent to a refer- Since 2000, RE/MAX U.S. national television advertising has created – meaning Plano, Texas 33.8 billion impressions among adults 18 and over – including 16.2 ral from out of state, I don’t have close to billion in 2006 and 2007 alone. to sell them on my company. They half of all already know what to expect from real estate a RE/MAX agent. Real estate is Television ads were a lot easier with a big balloon on RE/MAX. • RE/MAX ads air during NFL Sunday Night my business card.” Ads such as this one regularly appear in major publica- Football games on NBC, and on hit shows tions such as Time and People. Back to contents page 6 Visit joinremax.com
  6. 6. Radio RE/MAX World Long • Radio ads airing in 2007 generated 1.4 billion adult impressions. Drive Championship It’s one of the most • The network sponsors NFL games broadcast exhilarating competitions on the Westwood One Radio Network, in the golf world – and receiving several mentions during each RE/MAX is in the thick of broadcast. the action. For more than • RE/MAX sponsors the “Touchdown for a decade, the network has Kids” program, donating money to Children’s Many RE/MAX Affiliates leverage the strength of the RE/MAX sponsored the RE/MAX Miracle Network for each touchdown scored Balloon in their own personal promotion efforts. World Long Drive during games broadcast on Westwood One. Championship. • After its launch at the Albuquerque Each contribution is mentioned on the air. International Balloon Fiesta in 1978, the • In 2007, more than 40 • RE/MAX sponsored Westwood One radio RE/MAX Balloon became the network’s million consumers viewed broadcasts of the 2008 Summer Olympics in official logo. Millions of television viewers around the RE/MAX name and Beijing, reaching listeners in the United States. • The global fleet comprises approximately 120 the world annually view the finals Hot Air Balloon logo of the RE/MAX World Long Drive RE/MAX Hot Air Balloons. Championship. through the Long Drive Print • RE/MAX Balloons make about 5,000 competition. • RE/MAX print ads run in top publications appearances yearly in more than 20 countries. • More than 10 million fans watched long drivers such as People and Time. vie for a $550,000 purse during the televised finals • Fifteen such ads ran in 2007, generating 440 ARCA RE/MAX Series on ESPN and its international affiliates in 2007. million consumer impressions. Since 2001, the ARCA RE/MAX Series has put • The RE/MAX World Long Drive Championship the RE/MAX brand in the fast lane. added the Military Long Drive Championship to Online • The network is the exclusive title sponsor of the mix in 2007. The event is open to active and retired military personnel, who compete for a • During the first half of 2008, more than 15 the auto racing circuit through 2011. $10,000 grand prize. million visits were logged at remax.com. • SPEED Channel, a cable network reaching 70 million homes, televised 14 races in 2007, The RE/MAX Balloon drawing a total of 7 million viewers and RIGHT NOW generating more than 424 million overall The RE/MAX Hot Air Balloon flies high “Above the You could have the power of the RE/MAX brand RE/MAX brand impressions. Crowd!®” as one of the most-recognized symbols in working for you. real estate. Here are some facts about the network’s • The ARCA RE/MAX Series is SPEED enduring logo: Channel’s third-highest rated series. Back to contents page Visit joinremax.com 7
  7. 7. AdvAntAge: re/maX • One of the most-visited real estate Web sites RE/MAX provides comprehensive technology products and services to help Sales Associates • Millions of online leads and Broker/Owners do their jobs more efficiently and with a higher degree of success. • Professional marketing tools remax.com® becomes a lead – one that’s routed directly to a RE/MAX office or Associate with no referral fee on-demand training via streaming videos and podcasting. (See page 10.) The RE/MAX consumer Web site draws nearly 3 charged by RE/MAX International. • Technology tools – Seamlessly connect million unique visitors monthly. Consumers can Through LeadStreet, the lead management system to resources such as LeadStreet and the search for residential or commercial listings in any linked to remax.com, Associates are sent leads, and RE/MAX Design Center. of the nations served by RE/MAX. They can also connect directly to RE/MAX agents and offices. can accept them from their computers or mobile • Message Boards – Affiliates can network with devices with e-mail capabilities. their RE/MAX colleagues worldwide. In the United States, potential homebuyers can search all the listings – not just those belonging to RE/MAX The LeadStreet system also includes a comprehensive • File sharing – A user-created library Associates – in thousands of markets. lead-management program. of documents and forms, logos and graphics, listing presentations and much more, puts Among the many features that keep consumers coming back to remax.com: RE/MAX Mainstreet® resources at Associates’ fingertips. An exclusive, members-only extranet, RE/MAX • Web Roster – Consumers can search for the Mainstreet (remax.net) is the main venue by which Web Roster right agent by specialty, language, community Associates communicate with RE/MAX International Each RE/MAX Associate has a page in the electronic activities and more. – and each other. Associates exchange ideas across Web Roster – a powerful agent-to-agent referral source. • Neighborhood Valuation Tools – Reports the global network, monitor RE/MAX and industry Associates (through Mainstreet) and consumers compare the 20 closest home sales and include news, access valuable network resources, register (through remax.com) can search for agents and offices a price trend analysis. for RE/MAX gatherings and more – all at no extra to handle their referral or real estate needs. • Image Mapping – “Balloon View” and “Street cost. Among Mainstreet’s many features and services are: An online form makes sending Associate referrals a View” options enable visitors to see properties breeze. from ground-level and aerial vantage points. • “yourname@remax.net” e-mail forwarding • Listings – More than 4 million in the United service – Add the power of the RE/MAX leAdstreet statistics States alone, many with photos, virtual tours, brand to your marketing plan by using the Total Listings: More than 4 million* maps and more. e-mail alias on all your advertising materials. Listings Live: More than 90 percent in U.S.* The service includes anti-spam and anti-virus Total Unique Leads: More than 5 million** LeadStreet® filters. Leads – Daily Average: 5,749** Leads – Monthly Average: 175,199** In the United States, every consumer requesting more • RE/MAX University – The comprehensive * As of May 2008 ** Launch to date information about a property listed on remax.com education and training program includes Back to contents page Visit joinremax.com 8
  8. 8. “With a high percentage of today’s Sheeran Tom consumers starting their home search Rossi Sue RE/MAX Design Center Chile, Guam, New Zealand, Singapore and Southern on the Internet, it’s great to be with the real estate network on the leading edge Africa. Associates take advantage of technology. The remax.com presence of the RE/MAX Design for online property searches is a huge Center day or night to create tool directing professional, high-quality marketing materials to customers promote their listings and themselves. It’s available at our way. Since Lead- no extra charge as a benefit of membership. Street’s RE/MAX of Buckhead The Design Center has more than 1,300 customizable inception, I templates, including brochures, flyers, postcards, have received Tens of thousands of RE/MAX Associates produce professional- virtual tours, Web commercials, e-cards and more. at least one quality listing flyers, newsletters, electronic marketing projects and closed lead a year by quickly respond- Atlanta, Ga. Several hundred already feature RE/MAX colors and more through the Design Center. ing to e-mail notifications and texts. graphics. With LeadStreet and remax.com, our personal company Web sites, plus strong The RE/MAX Design Center is available to Associates in a growing number of countries and RIGHT NOW national and regional support and all You could be receiving online leads via one of real our other great services to help send us regions, including the United States, most of Canada, estate’s most-visited Web sites. business, what’s not to love?” the Arabian Peninsula, Australia, the Caribbean, The RE/MAX Satellite Network Affiliates across North America receive weekday • Technology training – Tech experts turn programming in their offices, and U.S. Associates Associates into pros on systems such as can get RSN free at home through DISH LeadStreet and the RE/MAX Design Network. Center. Hundreds of RSN programs are available • Live broadcasts – Associates can feel like worldwide via streaming video on Mainstreet – they’re part of the action at RE/MAX and many more can be purchased on DVD. International Conventions and Town Hall Here are some highlights of the award-winning Meetings, to name a few. RSN lineup: • Designation courses – Classes leading • Training sessions – Industry-leading to designations and certifications such speakers, including Howard Brinton, as ABR, CCIM, CRS and SRES air Founded in 1994, RSN is the real estate industry’s first and only proprietary Brian Buffini and Richard Robbins, help throughout the year. satellite network. The network presents 60 hours of educational and motivational programming every month. Associates boost their business. Back to contents page 9 Visit joinremax.com
  9. 9. RE/MAX University RE/MAX Associates benefit from a comprehensive training program. They learn in their own way and in With three their own timeframe – through online videos, television broadcasts or classroom sessions. At RE/MAX methods for Conventions, Associates brush shoulders with – and glean knowledge from – not only the best real estate transmitting knowledge educators but the industry’s best professionals: their RE/MAX colleagues. to Associates anywhere in the world, RE/MAX University is the RE/MAX 365 AdvAntAge: re/maX industry’s most comprehensive training resource for keeping real estate professionals connected RE/MAX 365 uses all the educational, marketing and to RE/MAX support systems – and their clients – • Online training on demand every day. communication tools in the RE/MAX network to • Designation courses via satellite continuously help Associates succeed in any market. television • The industry’s top trainers Training On Demand Components of the initiative include streaming videos Associates can watch and listen to the industry’s best coaches, download resources and podcasts, customizable RE/MAX Design Center and gather information anytime, day or documents, RE/MAX client video testimonials, night, through a virtual campus called Agent “I love the easy access to the Training On Demand. Broker/Owners and Gwen Mathews Mainstreet downloads and RSN broadcasts of topic- Managers have a similar service, Management based Town Hall Meetings. great educational programs on Training On Demand. the RE/MAX Satellite Network and Agent Training On Demand Classroom Conventions & Conferences that I enjoy as a RE/MAX agent. RE/MAX trainers are at work on a regular Pursuing professional development basis, both at the RE/MAX Global Education A global network of more than 100,000 Sales Center in Denver and at regional sites. They Associates means unparalleled opportunities for opportunities helps me stay offer business-building seminars, technology training and more. networking, referrals, personal promotion and professional development – among colleagues from Broadcast, Streaming more than 65 countries – at RE/MAX International RE/MAX Creative Realty The RE/MAX Satellite Network beams conventions and conferences. 60 hours of programming each month to subscribing offices in North America and to Each RE/MAX International Convention includes U.S. Affiliates in their homes through DISH Network. Affiliates around the world can view nearly 150 hours of educational sessions with renowned Lexington, Ky. RSN programming online via streaming video. speakers and RE/MAX experts. A valuable lineup competitive in a busy market. I More than 40,000 Associates have of pre-convention courses provides the perfect jump- even earned my ABR designation completed courses leading to professional start. through RSN and I regularly designations such as the ABR, CCIM, CLHMS, use ATOD on my schedule – CRS and SRES. Additionally, more than RE/MAX conferences are held across the international 16,000 Affiliates have completed “Buffini & saving me time, travel and Company’s 100 Days to Greatness – RE/MAX system – including the Canadian RE/MAX Conference money.” Edition.” and similar gatherings in Australia, New Zealand, Europe, Latin America and Southern Africa. Back to contents page Visit joinremax.com 10
  10. 10. RE/MAX Commercial® By combining RE/MAX tools, products and services with their own energy and talent, RE/MAX Commercial AdvAntAge: re/maX Practitioners close billions of dollars in transactions annually. • One of the largest networks of CCIM designees and candidates Here’s a snapshot of the RE/MAX Commercial Division: • An identity that is competitively positioned • Distinctive marketing tools for luxury properties with other industry leaders using the best of the • More than 4,000 commercial and investment RE/MAX brand while including the distinguishing • Advertising discounts for commercial and luxury agents practitioners in more than 1,200 markets and 24 elements that speak to the business-to-business countries. commercial marketplace. • Over 40 Commercial-only franchises and 280-plus “I joined RE/MAX Commercial Vallejo Al • National advertising campaign in The Wall Street offices with Commercial Divisions. Journal, CIRE magazine and radio spots on seven years ago because of its Sue branding ability. I am proud Westwood One stations. • Hundreds of RE/MAX Commercial Practitioners to share in the new RE/MAX either hold or are candidates for the CCIM • RE/MAX continues to be the highest-ranked real Commercial distinctive signage Institute’s prestigious Certified Commercial estate sales organization on Google searches for program. “commercial real estate.” This sign Investment Member (CCIM) designation. CCIM design helps education is available at a discounted rate through • RE/MAX Commercial Practitioners around the RE/MAX the RE/MAX Satellite Network. world can enter their commercial listings on Catylist Commercial and have them posted on the RE/MAX Commercial Practitioners • More than 1,500 consumer visits to the commercial side of remax.com at no charge. everywhere listings side of remax.com every day. be acknowledged by our industry RE/MAX Team 2000 Orland Park, Ill. as competitive and aggressive. To The RE/MAX Collection® know that I can pick up a phone and call the RE/MAX Commercial With an elegant look and a name that commands The RE/MAX Collection offers exclusive resources to Division gives me a sense of attention, The RE/MAX Collection offers the tools and market high-end listings, such as specialized advertising being backed by a commercial real estate giant. The RE/MAX resources that Associates need to list and sell luxury programs in publications such as The Wall Street Journal, Commercial family is always properties. In this market, first impressions mean Unique Homes and duPont Registry. happy to help you along the way to everything. There are no fees or course requirements to participate your success.” The sophisticated appearance of The RE/MAX in The RE/MAX Collection. However, many agents who Collection marketing materials reflects the exceptional use the program have also pursued additional education service and treatment that luxury buyers and sellers expect from their real estate professional. in the field – such as the Certified Luxury Home Marketing Specialist (CLHMS) designation conferred by RIGHT NOW the Institute for Luxury Home Marketing. RSN regularly You could take advantage of special advertising rates for your commercial or The program provides Associates who market high-end airs the “Luxury Home Expert” class leading to the luxury-home listings. properties with an upper hand over their competition. CLHMS designation. Back to contents page Visit joinremax.com 11
  11. 11. AdvAntAge: re/maX • $80 million raised for Children’s People at every level of the RE/MAX organization around the world are committed to making Miracle Network • Support for “green” practices a difference in the communities in which they live and work. RE/MAX Affiliates demonstrate • Strong commitment to community community involvement through cause marketing, charity fundraising and public service. Children’s Miracle Network RE/MAX Proudly Serves The Wildlife Experience Affiliates have raised more than $80 million to help Those Who’ve Served RE/MAX International is the first major sick and injured kids since RE/MAX became the sponsor of The Wildlife Experience, a nonprofit RE/MAX International recognizes the importance exclusive real estate sponsor of Children’s Miracle conservation and community center in Denver that of supporting service members, military personnel, Network in 1992. promotes protection of the natural world through their families and military communities across the art and education. Associates generate funds and support for United States. Children’s Miracle Network in a variety of ways, Honored with the “Office of the Secretary of including fundraisers, volunteering and the Miracle Defense Exceptional Public Service Award” in RE/MAX Thinks Green Home Program®, through which they make a 2007, RE/MAX has twice been named a Top 10 As part of its philosophy of social responsibility, donation for each closed transaction on behalf of military spouse-friendly employer by Military RE/MAX is committed to the sustainability and buyers and sellers. Associates can customize Honor Spouse magazine. environmental well-being of the communities Cards to send to clients, letting them know that a worldwide in which its Associates work and donation was made in their name to Children’s Miracle Network. Operation RE/MAX live. Agents are trained to counsel builders and homeowners in eco-friendly housing. Thousands Operation RE/MAX matches military spouses, of affiliated offices strive to conserve resources by Susan G. Komen retirees, exiting personnel and injured service members who are interested in real estate careers reducing the use of paper and energy. Our efforts include: for the Cure® with RE/MAX offices that will help coach, train and • In-house training for “green” office and business mentor them. practices that educates REMAX agents in With its “RE/MAX Racing for Life” slogan, RE/MAX has been a proud sponsor of the National innovative energy and environmental strategies. Series Breast Cancer Survivor Recognition Program Sanctuary Golf Course • Educating the public through electronic at Komen Race for the Cure® events across North dissemination of energy efficiency information. RE/MAX Co-Founders Dave and Gail Liniger America since 2002. • Owner/Manager training to enable “green” donate the use of their acclaimed private offices. The Sold for the Cure® program enables Associates course in the foothills south of Denver for use • The RE/MAX International Headquarters to make a pledge to Susan G. Komen for the Cure by nonprofit groups. Since the course opened in building being Energy Star-certified. with each closed transaction and send a tribute 1997, tournaments have raised more than $40 donation card to buyers and sellers. million for more than 230 nonprofit groups. Back to contents page 12 Visit joinremax.com
  12. 12. AdvAntAge: re/maX • Powerful brand name Premier Market Presence (PMP®) multiplies when community-minded, top-producing Associates • No. 1 market share in hundreds of provide superior customer service under a respected brand name. This formula for building market markets • Millions of satisfied customers share consists of six interdependent components. Together they add up to PMP and have helped the RE/MAX network remain an industry leader for more than 30 years – through all market conditions. Premier Quality Professionals Presence, which drives consumers to remax.com’s comprehensive home-search feature – resulting in competing organizations, to the RE/MAX network, further building the network’s success. RE/MAX Associates average more sales more leads for Associates. than the typical real estate agent, and RE/MAX leads the industry in the U.S. Premier Customer Satisfaction “There has never been a better time Allan Alasdair in several professional designations. to join RE/MAX and be part of one The success of the RE/MAX network of the most powerful international ultimately depends on the customer service real estate brands. Because Premier Brand Name Awareness provided by each RE/MAX Associate. RE/MAX is synonymous with Every Associate aims to deliver unparalleled real estate throughout the world, Every new Associate generates more customer service through advanced education, you benefit from instant brand recog- advertising, more referrals, more transaction technological expertise and experience. nition. When new buyers enter your sides, and greater strength for the entire global market, they know where to go first. RE/MAX network. Widespread display of the RE/MAX Hot Air Balloon logo – one of the most- Premier Community Citizenship And when the time comes to sell, recognized trademarks in the real estate industry RE/MAX Associates have long been leaders RE/MAX Property Marketing RE/MAX gets the – and other RE/MAX graphics and marks benefits in their communities. Around the world, call. The benefits everyone in the network. they organize fundraisers and work as of RE/MAX are volunteers to benefit hundreds of charitable endless and so Premier Web Presence organizations each year, building their community Stirling, Scotland are the interna- presence and a networkwide image of positive tional referral Internet tools and presence are critical to citizenship. opportunities. success in today’s business world, and Cultivating RE/MAX continues to be an online real Premier Market Share relationships estate leader. The combination of quality Associates, public and meeting new RE/MAX works to ensure that links to remax.com recognition of the RE/MAX name and logo, RE/MAX agents appear in search engines such as Google, MSN and customer satisfaction and good citizenship from all over the Yahoo. TV, radio and print ads also drive consumers results in leading market share. This attracts world is easy.” to remax.com. This establishes Premier Web consumers, as well as top producers from Back to contents page Visit joinremax.com 13
  13. 13. AdvAntAge: re/maX • High commission structure At RE/MAX, your business is your own – you call the shots. RE/MAX Associates decide how much • Flexibility and freedom for agents to spend on marketing and advertising, which specialties to pursue, which agents to send referrals • Control your own career to. There are no hidden gimmicks or guises – RE/MAX Associates are free to choose the services they use, and how to use them. Commission Structure Advertise on Your Terms referral business, many RE/MAX Associates have a multitude of satisfied customers. The RE/MAX high compensation concept first RE/MAX Associates choose how to market attracted top-producing agents to RE/MAX and themselves to their communities and their clients. This repeat and referral base can help RE/MAX caused competitors to re-examine their traditional At RE/MAX, the Associate – not the Broker/Owner Associates withstand shifts in the real estate market. commission structures. – determines how much to spend on individual When a local market slows down, an agent with a advertising and personal promotion. And with solid contact base is prepared to weather the rocky times. Associate Flexibility RE/MAX, Associates receive the leads they generate. RE/MAX Associates have the freedom to make core business decisions that keep them in control of their Negotiate Your Approved Supplier Program days and their futures, something not often found at The more than 100 companies that participate in the other organizations. Commission Rates RE/MAX Approved Supplier program offer all the Sales agents at other companies are often required to products and services Associates need to operate Be Your Own Boss follow pre-established commission rates. Not at their real estate business. Associates set their own income goals and schedules RE/MAX. Here, brokerages typically empower One of the most common reasons agents cite at RE/MAX. With RE/MAX, Associates can reduce Associates to negotiate commission rates with clients. for joining RE/MAX is the ability to use the their work hours without reducing their earnings, or RE/MAX image and trademarks. Approved work longer hours and increase their earnings. And Operate a Team Suppliers are obligated to meet all image and with its dedication to promoting life balance, the When you’re running your real estate sales business trademark standards. network encourages Associates to play just as hard as a true business, the growth can quickly exceed one Suppliers are also committed to providing the as they work. individual’s capabilities. RE/MAX pioneered agents’ highest level of service and competitive pricing. use of licensed and unlicensed assistants, partners Choose Your Expertise and teams. Today, some of the most successful agent- RE/MAX Associates have the freedom to pursue any listings or sales specialties that pique their interest. led sales teams in the industry call RE/MAX home. RIGHT NOW You could be affiliated with a network that provides The RE/MAX Web Roster lists dozens of residential Sources of Business comprehensive tools and services to help you reach your professional potential. and commercial specialty areas, such as luxury homes Thanks to a combination of professional experience, or land development, that Associates can declare. high commissions and attention to repeat and Back to contents page Visit joinremax.com 14
  14. 14. Why RE/MAX? As a RE/MAX Sales To evaluate the benefits of RE/MAX affiliation, compare RE/MAX Associate, You’ll have with your current company Conventional access RIGHT NOW to: Professionally designed, customizable marketing materials YES YES Agent Training On Demand Web referral roster YES Offices 7,000+ The powerful Mainstreet® RE/MAX brand Lead-generating national network of IDX Web sites YES The online community Ability to survive “down markets” YES for the RE/MAX family Internationally known logo YES Ability to negotiate commissions YES Agent-to-agent international YES referral network YES Online lead generation Professionally designed, Extensive advertising and management customizable marketing Professional designation courses YES materials Satellite television network YES Awards and recognition YES Agent productivity software YES High commissions YES to Sales Associates Education your way Commercial/investment YES services Real estate’s only YES Luxury homes program educational TV channel Annual conventions YES Approved Supplier Network YES Global Education Center YES Online Products and services from training 24/7 hundreds of pre-screened To learn more about RE/MAX benefits and vendors services, visit joinremax.com Back to contents page Visit joinremax.com 15