WordPress Workshop Terri Orlowski beyond the office
About Terri• Founded beyond the office in 2006• Specialize in WordPress, websites & email marketing templates• Certified Internet Webmaster• Internet Marketing Virtual Assistant• IVAA EthicsCheck Certification• @torlowski• facebook.com/beyondtheoffice
What is WordPress?• “WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.” (from WordPress.org)• First released on May 27, 2003, by Matt Mullenweg as a fork of b2/cafelog. (Wikipedia)• As of 02/11, WP 3.0 had been downloaded over 32.5 million times.• WordPress is used by over 13% of the 1,000,000 biggest websites.
.com vs. .orgWordPress.com WordPress.org• Free • Free (to download)• Custom Domain ($) • Custom domain ($)• Free hosting (limited) • Requires Hosting ($)• Limited Themes • Unlimited Themes• Limited Plugins • Unlimited Plugins• Automatic backups and • Responsible for your own upgrades backups & upgrades• Hosted across • Your-choice hosting* servers, can handle traffic
How to Install WordPress?
One-click installation• Quick & Easy install available from most web hosts Not all hosts use Fantastico, but most offer some one-click installation option• Good option for non-techies• Not as secure as manual installation• Takes about 3-5 minutes
“Famous 5 Minute Install”• Some technical experience required• Download latest version from WordPress.org• Create MySQL Database & User• Edit wp-config-sample.php• Rename to wp-config.php• Upload WordPress files (FTP or File Manager)• Go to site to activate install script *may take longer than 5 minutes depending on your computer speed and Internet connection
WordPress Security• Remove or neuter the • Security Plugins admin account • Be choosy about• Non-default table prefix theme & plugin• Hide version & sources Generator meta tag • File permissions• Regular Updates • Move wp-config.php• Strong Password • Good Host• .htaccess in /wp-admin • Regular Backups
Plugins - Security• Semisecure Login Reimagined• User Locker• WP Security Scan• WP Optimize – use to rename admin account & remove post revisions to decrease db size• WordPress File Monitor• Akismet (Bad Behaviour, Spam Karma, Disqus)• SEO Ultimate – (404 monitor)• Bluetrait Event Viewer (BTEV)• Theme Authenticity Checker (TAC)
Plugins - Backup• WP DB Backup• WordPress Backup by BTE• Backup Buddy ($)
Plugins – Other Useful Stuff• Gravity Forms ($)• Google XML Sitemaps• Sexy Bookmarks• WordPress Editorial Calendar• WP Google Analytics• WPtouch (free or $)• All in One Webmaster (free or $)• Broken Link Checker• Simple URLs
Plugins• Where to find plugins? – http://wordpress.org/extend/plugins – IVAANet (ask for recommendations)• What are your favorite plugins?
What about themes?• StudioPress• ithemes• WooThemes• ElegantThemes• Frameworks – Thesis – Genesis – Headway• wordpress.org/extend/themes (free, use with caution)
WordPress for Podcasting• Simple – link to an audio file from a post• Podpress plugin• PowerPress by blubrry.com
WordPress for Newsletter• WordPress/Feedburner – Add a new category (ie Newsletter) – Exclude this category from Category list – Exclude regular blog posts from newsletter category – Create new feed in Feedburner for your category – Enable email subscriptions in Feedburner for that feed – Get code from Feedburner for subscription & put it in a widget – Enable full text feeds in WordPress Settings – Publish post in newsletter category and let Feedburner take care of the rest
WordPress for Newsletter• Use RSS feed option with your favorite mail service (MailChimp, Aweber)• Get code for signup box and put it in a widget, page or post on your site – MailChimp List Subscribe Form plugin – Gravity Forms Pro add-on plugin for MailChimp – Aweber Web Form Plugin
WordPress for Newsletter• ALO EasyMail Newsletter – Track/manage subscribers in WordPress – Can send to additional email addresses – Merge tags available for subscriber names, post titles, excerpts, etc. – Can create HTML or plain-text email messages – Scheduled sending – Reports and stats
How do you use WordPress?• Website • Invoicing• Blog • Newsletter• Video Blog • Photo Blog• Podcast • Business Directory• News Site • Contact Manager• Membership Site • Online Job Portal• Social Networking Site • Online Classifieds• Project Management • FAQ Portal• E-commerce • Ticket System• Forums • Wiki• Article Directory • Digg Clone
• Questions?• Comments?• Tips?• Suggestions?
Thank you! WordPress WorkshopTerri Orlowski, beyond the office email@example.com @torlowskifacebook.com/beyondtheofficebeyondtheoffice.com/summit11