Your SlideShare is downloading. ×
1.3 Organizational Objectives   Day 1
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

1.3 Organizational Objectives Day 1


Published on

Published in: Business, Lifestyle

  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. ORGANIZATIONAL OBJECTIVES Section 1.3 (Day 1)
  • 2. Types of Organizational Objectives To be the leading sports brand in the world To make products that outperform competitors Gain 40% market share in athletic shoes Introduce three new athletic shoe products To make athletic shoes that outperform competitors
  • 3. What are the functions of organizational objectives?
    • To control or set boundaries for a business
    • To motivate and inspire employees to reach a goal
    • To direct and provide focus
  • 4. Why do businesses set aims and objectives?
    • Give the business a sense of direction
    • Form the foundation for business decision-making
    • Help to encourage strategic thinking
    • Basis for measuring performance
  • 5. What are the levels of business objectives?
    • Corporate objectives
    • Departmental objectives
    • Individual objectives
  • 6. What is the difference between a vision and a mission?
    • Vision
      • Outlines a business’ aspirations
      • Visualization of what success would look like
      • Focused on the very long term
      • Do not have to have actual targets
    • Mission
      • Outlines how a vision statement will be achieved
      • States the purpose of the business
      • Can focus on medium or long term and must be updated
  • 7. What is the difference between aims and objectives?
    • Aims
      • Long-term goals of an organization
      • Usually unquantifiable
      • Serve to give a purpose to the general direction of an organization
      • Often expressed in a mission statement
    • Objectives
      • Short term and specific goals of an organization based on aims
      • More likely to be quantifiable or measurable
  • 8. What is the difference between strategies and tactics?
    • Strategies are plans or schemes to achieve the long-term aims of a business
    • Tactics are short-term ways that firms use to achieve their aims and objectives
  • 9. What are the levels of strategy?
    • Organizational strategies
      • Day-to-day methods to improve efficiency
      • Aimed at trying to achieve the tactical objectives
    • Generic strategies
      • Affect the business as a whole
    • Corporate strategies
      • Aimed at the long-term objectives
      • Used to achieve the strategic objectives
  • 10. What are typical strategic objectives?
    • Profit maximization
    • Growth
    • Image and reputation
    • Market standing
  • 11. What are tactical objectives?
    • Short-term objectives that affect a segment of the organization, such as a department
      • Goals that guide the daily functioning of certain operations
      • Short-term objectives are for 6-12 months
    • Examples
      • Survival (in cases of a recession or takeover bid from a rival)
      • Sales revenue maximization