Using Adobe Photoshop For Creating Publicity Materials
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Using Adobe Photoshop For Creating Publicity Materials

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These slides were presented to the Publicity officers of De La Salle University Business Management Society....

These slides were presented to the Publicity officers of De La Salle University Business Management Society.

The presentation aims to teach the basics of Photoshop and the proper use of typography and color in designing publicity materials.

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  • Not appealing: You only see the words; presents no mood or personality.
  • After example: No drawing No border Just change of typefaces
  • Before: Top typeface: Very light, refined and even delicate in appearance– bad choice for a billboard plugging a ranch. Not convincing as a wild West. Other typeface: complex, lighthearted. Not convincing for the rugged outdoor Western life.
  • After: Reminds of the lettering in newspaper ads and posters from the early Western settlements. More convincing and has a western mood.
  • Before: Type not noticeable for public notice After: Stern and insistent message. “ It means business” “ Ignore me at your own peril.”
  • Before Matching type with illustration Type used in not “futuristic”. It has a nineteenth century root. Does not match the modern drawing Does not match the theme “world of the future”.
  • After Has a futuristic look (some sort of robocop thing) Matches the drawing and the theme
  • Before Type alone logo Has a good design although it is plain and does not have a personal touch being a logo
  • After Adds elegance Logo appears unique Imparts sense of unity because knotted
  • Don’t show off everything that you own! Over decorated Lacks organization
  • Don’t use more than two typeface families in a single document.
  • There are specialty fonts!
  • One color, varied hues
  • Colors adjacent to one another in the color wheel

Using Adobe Photoshop For Creating Publicity Materials Using Adobe Photoshop For Creating Publicity Materials Presentation Transcript

  • Presented by Gialogo, Ermilo John, Jr. D. BSCS-IST, De La Salle University 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Photoshop Basics
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
  • 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
  • The Menu Bar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
  • The Options Bar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
  • The Toolbar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Selection Tools
      • Marquee Tool
    • Move Tool
    • Text Tool
    • Brush Tool (if necessary)
    • Shape Tool (if necessary)
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • About Typography
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Typography
      • Typography is the study and process of typefaces; how to select, size, arrange, and use them in general.
        • www.proximasoftware.com/fontexpert/terms/t.htm
      • Setting of type to design and print standards to make type more readable, attractive or outstanding.
        • www.twpg.com.au/Retail/glossary.htm
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Typography
      • “ Even in 10,000 typefaces available, it might still be impossible to find one that would produce the exact impression wanted in a particular document.”
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • Example number 1: Before
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • Example number 1: After
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • Example #2
        • Before
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • Example # 2
        • After
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • Example number 3: Before and After
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • Example number 4: Before
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • Example number 4: After
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • Example number 5: Before
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • Example number 5: After
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • Example number 6: Before
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • Example number 6: After
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Why Type Matters
      • There are specific types for everything!
    Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Colors
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • C o l o r s
      • One of the designer's best tools
      • Look and Feel
      • Branding
      • Highlight or group content
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • C o l o r s
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • C o l o r s
      • Red to yellow, including orange, pink, brown, and burgundy
      • Associated with the sun and fire
      • Represents both heat and motion
      • When placed near a cool color, a warm color will tend to pop out, dominate
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
      • Green to blue, can include violet
        • Cooler violet is closer to blue
      • Cool colors can calm people down and reduce tension
      • In a design, cool colors tend to recede
        • Great for backgrounds and larger elements on a page,
        • Wont overpower your content
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Monochromatic Scheme
      • One color, different hues
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
  • 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Monochromatic Color Scheme - http://haveamint.com/
    • Analogous Colors
      • Adjacent colors in the color wheel
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
  • 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Analogous Color Scheme - http://regines.net.au/
    • Complementary Colors
      • Colors located opposite to each other in the color wheel
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
  • 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Complementary Color Scheme http://www.ufl.edu/
    • Complementary Colors
      • Watch out for simultaneous contrast
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Colors in Nature
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Colors in Nature
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Color Scheme 2
      • http://colorschemedesigner.com/
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • Things to remember
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • 4 W’s
      • Who
        • Sponsoring organization/target audience
      • What
        • Title of activity/What the activity is
      • Where
        • Venue
      • When
        • Date and time
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • E-mail size must be different from print size
      • Email: ~600px width
        • Use Save for Web in Photoshop
      • Print: at least 150dpi
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity
    • If it doesn’t sell, your stuff is screwed
    08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity