Presented by Gialogo, Ermilo John, Jr. D. BSCS-IST, De La Salle University 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Photoshop Basics 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Photoshop Basics

08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

The Menu Bar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

The Options Bar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

The Toolbar 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Selection Tools Marquee Tool Move Tool Text Tool Brush Tool (if necessary) Shape Tool (if necessary) 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Selection Tools

Marquee Tool

Move Tool

Text Tool

Brush Tool (if necessary)

Shape Tool (if necessary)

About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

About Typography

Typography Typography is the study and process of typefaces; how to select, size, arrange, and use them in general. www.proximasoftware.com/fontexpert/terms/t.htm Setting of type to design and print standards to make type more readable, attractive or outstanding. www.twpg.com.au/Retail/glossary.htm Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Typography

Typography is the study and process of typefaces; how to select, size, arrange, and use them in general.

www.proximasoftware.com/fontexpert/terms/t.htm

Setting of type to design and print standards to make type more readable, attractive or outstanding.

www.twpg.com.au/Retail/glossary.htm

Typography “ Even in 10,000 typefaces available, it might still be impossible to find one that would produce the exact impression wanted in a particular document.” Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Typography

“ Even in 10,000 typefaces available, it might still be impossible to find one that would produce the exact impression wanted in a particular document.”

Why Type Matters Example number 1: Before Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

Example number 1: Before

Why Type Matters Example number 1: After Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

Example number 1: After

Why Type Matters Example #2 Before Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

Example #2

Before

Why Type Matters Example # 2 After Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

Example # 2

After

Why Type Matters Example number 3: Before and After Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

Example number 3: Before and After

Why Type Matters Example number 4: Before Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

Example number 4: Before

Why Type Matters Example number 4: After Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

Example number 4: After

Why Type Matters Example number 5: Before Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

Example number 5: Before

Why Type Matters Example number 5: After Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

Example number 5: After

Why Type Matters Example number 6: Before Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

Example number 6: Before

Why Type Matters Example number 6: After Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

Example number 6: After

Why Type Matters There are specific types for everything! Getting Started > About Typography 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Why Type Matters

There are specific types for everything!

Colors 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Colors

C o l o r s One of the designer's best tools Look and Feel Branding Highlight or group content 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

C o l o r s

One of the designer's best tools

Look and Feel

Branding

Highlight or group content

C o l o r s 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

C o l o r s

C o l o r s Red to yellow, including orange, pink, brown, and burgundy Associated with the sun and fire Represents both heat and motion When placed near a cool color, a warm color will tend to pop out, dominate 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

C o l o r s

Red to yellow, including orange, pink, brown, and burgundy

Associated with the sun and fire

Represents both heat and motion

When placed near a cool color, a warm color will tend to pop out, dominate

Green to blue, can include violet Cooler violet is closer to blue Cool colors can calm people down and reduce tension In a design, cool colors tend to recede Great for backgrounds and larger elements on a page, Wont overpower your content 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Green to blue, can include violet

Cooler violet is closer to blue

Cool colors can calm people down and reduce tension

In a design, cool colors tend to recede

Great for backgrounds and larger elements on a page,

Wont overpower your content

Monochromatic Scheme One color, different hues 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Monochromatic Scheme

One color, different hues

08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Monochromatic Color Scheme - http://haveamint.com/

Analogous Colors Adjacent colors in the color wheel 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Analogous Colors

Adjacent colors in the color wheel

08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Analogous Color Scheme - http://regines.net.au/

Complementary Colors Colors located opposite to each other in the color wheel 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Complementary Colors

Colors located opposite to each other in the color wheel

08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity Complementary Color Scheme http://www.ufl.edu/

Complementary Colors Watch out for simultaneous contrast 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Complementary Colors

Watch out for simultaneous contrast

Colors in Nature 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Colors in Nature

Colors in Nature 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Colors in Nature

Color Scheme 2 http://colorschemedesigner.com/ 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Color Scheme 2

http://colorschemedesigner.com/

Things to remember 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

Things to remember

4 W’s Who Sponsoring organization/target audience What Title of activity/What the activity is Where Venue When Date and time 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

4 W’s

Who

Sponsoring organization/target audience

What

Title of activity/What the activity is

Where

Venue

When

Date and time

E-mail size must be different from print size Email: ~600px width Use Save for Web in Photoshop Print: at least 150dpi 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

E-mail size must be different from print size

Email: ~600px width

Use Save for Web in Photoshop

Print: at least 150dpi

If it doesn’t sell, your stuff is screwed 08/06/09 Ermilo John D. Gialogo, Jr. ● Photoshop and Publicity

If it doesn’t sell, your stuff is screwed