The web as a media channel - Palermo 2012

GotlandThe web as a media channel Tore DanielssonSwedish Exhibition Agency Sicilia

Promoting collaboration anddevelopment within the exhibition fieldFocus on new technologies andmethods for creating exhibitions

• Inspiration from other industries• Streaming web TV live• Material and interviews

Characteristics• Cooperation• Streaming media• Content marketing• Social media dramaturgy• Storytelling and interpretation

No signs that thetechnical revolutionis slowing downIncreasingopportunities fordialogue andcommunication

Example no 1A trailer for the travelling exhibitionA journey back and forth http://www.youtube.com/watch?v=Pf2y9GSnIE8& feature=plcp

Communication plan”web as a media channel”• Date• Activity• Channel• Target group• Responsibility• Main message

Example no 2A video with storytelling andinterviews . From the exhibitionThe Man with the Monkeys http://www.youtube.com/watch?v=7clXeD q5wcI&list=UUkb6iPA3aL85WUzebmqMP Tw&index=1&feature=plcp

Channel =>PredictableNews?Listings?Vignette?Program?Schedule?

Conclusions• Distribution• Keep focus• Free to share• Use others platforms• Market the exhibition• Attendance in social mediaAnd COPE!

Next project: web TV Feel free to contact me. I would be glad to be a part of your international network! Thank You!tore.danielsson@riksutstallningar.sehttp://www.facebook.com/tore.danielssonhttps://twitter.com/ToreDanielsson

The web as a media channel - Palermo 2012

by Tore Danielsson on Sep 10, 2012

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