Freelance calculator

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Presentation for the AREG seminar in Thessaloniki, 11. december 2010

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Freelance calculator

  1. 1. The Freelance CalculatorToralf SandåkerThe Norwegian Journalist Union
  2. 2. The Freelance CalculatorNorwegian Journalist Union’s tool for freelancejournalists negotiating their own fees
  3. 3. The Freelance CalculatorDownload: http://bit.ly/freelancecalcPresentation: http://slidesha.re/FC-pres
  4. 4. Time based for billing per hourBased on annual wage statistics of the media industryTargets staff’s wages after calculating freelancer’s real expensesDifferentiating rates between media companiesThe Freelance Calculator
  5. 5. Lower freelancerates leads to cutsin editorial staffswhich leads tolower rates …The main problem
  6. 6. ✓Media convergence and ownership concentration✓5-6 multi/national companies control most publications✓3 multinational companies control magazines almost 100%✓2 broadcasting companies dominate TV and (partly) radio✓Ca. 150 daily newspapers to 5 million people✓Only one web news site makes money (VG Nett)The media industry in Norway
  7. 7. ✓Ca. 9500 members (2009)✓46% located in Oslo, 8-9% freelance✓43% of members are female✓The only journalist union, ≈ 100% coverage in trad. media✓Central and local collective agreements✓Freelancers are a special section of the union✓Few collective agreements for freelancersThe NorwegianJournalist Union
  8. 8. Until 2002: ✓Independent non-employed workers ✓Ban on organizing as businesses ✓Recommended rates from the Union ✓Little or no content exchange – independent publications ✓Predominantly single media publishersFrom 2002: ✓Freelance journalists professionalize as one person businesses ✓Multi media publishers & ownership concentrationFreelancer’s position
  9. 9. ✓Fixed rates by words, lines or pages (or pictures)✓Some use of hourly rates for hired freelancers working practically as temporary staff✓Most freelancers work for broadcast, trade press and periodicals, refuse working for newspapers✓Freelancer’s operating costs often neglected in feesFreelancer’s rates
  10. 10. The challenge: ✓Lack of professionalism as businesses ✓Avoiding price fixing ✓Relevance of rates (to market diversity)The mission: ✓Link freelance rates to staff wages ✓Get paid by the hour, not by the word ✓There is no connection between journalistic quality and number of wordsReviewing freelancersincome situation in 2008
  11. 11. Utilizing union strengths ✓The Union’s detailed wage statistics ✓The entire union behind goal of equal earningPlaying the game ✓Developing the freelancers as professional businessesAdapting to the market ✓Getting acceptance for equal wages and operating cost ✓Balancing work value with market valueDeveloping the Calculator
  12. 12. DEMO

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