Video Search Engine Optimization

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Video Search Engine Optimization - Presentation Transcript

  1. Video Search Engine Optimization www.toputop.com
  2. Video SEO:
    • Video SEO is defined as the new form of optimizing video content via search engines like Google Video, Blinkx or any of 1000’s of Video Search Engines.
    • It is also called as VSEO or Video SEO.
    • Internet marketing is changing the marketing world, and one of the latest and important trends is using video advertising as part of your online marketing.
    www.toputop.com
  3. Video SEO Conti…
    • So it is an important trend to utilize video search engine optimization (SEO) as well.
    • Video SEO is a tactical process of increasing the search engine rankings your video.
    • If no. of visits to the video increased this is in turn increases the number of customers to your website, and your Business will increase dramatically.
    • Combination of SEO with video can leverage your market and increase your website traffic.
    www.toputop.com
  4. Basic approaches to video optimization
    • • Video Files Metadata Optimization
    • • Upload Process
    • • File Names: Clear naming
    • • Meta Data: Should be keyword rich
    • • Transcripts: Concept is important
    • • Inbound / Outbound Linking
    • • Video Length: Should be short length
    • • Branding: Company Logo, Website name etc
    • • Rating
    • • Tell a Friend
    • • Social Tagging Options
    www.toputop.com
  5. Tips for video search engine optimization
    • • Title, Description and Keyword tags are important
    • • Anchor text is must
    • • Use RSS file
    • • Create a video site map
    • • Upload, download or embedded should be easy
    • • Watermark your video with your brand name
    www.toputop.com Video SEO Tips
  6. Major Players that can support VSEO are
    • • Youtube.com
    • • Metacafe.com
    • • Revver.com
    • • MySpace Videos
    • • Vimeo.com
    • • Dailymotion.com
    • • Viddler.com
    • • Yahoo Videos
    • • Google Videos
    www.toputop.com Major Players
  7. Your Video channel should include
    • Title: It should be your brand or your channel is about
    • Description
    • Tags or Keywords
    • Channel Design: Choose a color similar to your brand look and feel
    • Brand logo
    • Layout Properties
    • Advanced Design Customization: Background image, Logo, Taglines etc
    www.toputop.com
  8. Video Search Engine Optimization www.toputop.com

+ toputoptoputop, 6 months ago

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