Social Media Optimization

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Toputop.com is a leading internet marketing company in India offering professional SEO services or search engine optimization services. http://www.toputop.com

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Social Media Optimization

  1. 1. www.toputop.com Social Media Optimization
  2. 2. Social Media Optimization <ul><li>Social Media Optimization is a process of creating word of mouth through social media channels like video sharing, photo sharing, content sharing, online communities and social networking. </li></ul>www.toputop.com
  3. 3. Social Media Optimization can help in <ul><li>Increase your likability from high authority websites </li></ul><ul><li>Tagging and Bookmarking is easy </li></ul><ul><li>Gaining inbound links </li></ul><ul><li>Help your content travel across social media channels </li></ul><ul><li>Participating Social communities </li></ul><ul><li>Knowing how to target your audience by Micro Blogging (Ex. Twitter) </li></ul><ul><li>Creating fresh content </li></ul><ul><li>Driving targeted traffic to your website </li></ul><ul><li>Build links back to your site </li></ul><ul><li>Monitoring the discussion in your market (Social Media Monitoring) </li></ul><ul><li>Create high quality content worth telling people about your brand </li></ul><ul><li>Integrate multiple social media websites together Ex. News from your Blog and RSS Feed aggregators, bookmarking services, and video/image and podcast posting websites. </li></ul>www.toputop.com
  4. 4. Various Popular Social Media Websites: <ul><li>Digg.com </li></ul><ul><li>Stumbleupon.com </li></ul><ul><li>de.licio.us </li></ul><ul><li>Youtube.com </li></ul><ul><li>Flickr.com </li></ul><ul><li>Facebook.com </li></ul><ul><li>Twitter.com </li></ul>www.toputop.com
  5. 5. Different forms of Social Media Optimization <ul><li>Submitting Your Content </li></ul><ul><li>Advanced Social Bookmarking </li></ul><ul><li>RSS Feed Syndication </li></ul><ul><li>Video Marketing / Content Producing Youtube.com , Revver.com, Viddler.com </li></ul><ul><li>Image Sharing </li></ul><ul><li>Podcasts </li></ul><ul><li>Press Releases and Articles </li></ul>www.toputop.com
  6. 6. Phases and Tasks of Social Media Optimization <ul><li>Social Media Optimization has three different phases </li></ul><ul><li>Organizing </li></ul><ul><li>Strategizing </li></ul><ul><li>Optimizing </li></ul>www.toputop.com <ul><li>Social Media Optimization has main tasks </li></ul><ul><li>Discovering </li></ul><ul><li>Clean Up </li></ul><ul><li>Communication Planning </li></ul><ul><li>Activation </li></ul><ul><li>Optimization </li></ul>
  7. 7. Social Media Optimization has different Stages <ul><li>Creators: Publishing digital media assets to the public websites. Ex. Youtube, Flickr etc </li></ul><ul><li>Critics: Comments on Blogs, Ratings for the posts </li></ul><ul><li>Collectors: RSS feeds, Tagging, bookmarking </li></ul><ul><li>Joiners: Conversation in Social Network websites and in Communities </li></ul><ul><li>Spectators: Read Blog posts, Watch Videos and listen podcasts </li></ul>www.toputop.com
  8. 8. Social Media Optimization and Blogging <ul><li>Blogging: It is called as “web log”. Read, write, or edit a shared on-line article. Blogging play a key role in Social Media Optimization. </li></ul><ul><li>Ex. Blogger, Wordpress </li></ul><ul><li>We can share blog posts through social media websites and it is easy to bookmark and tagging system. </li></ul><ul><li>Even we can convert our blog posts to podcasts for online listening. </li></ul>www.toputop.com
  9. 9. <ul><li>Micro blogging : Micro blogging is another type of blogging that allows up to 140 character long posts. </li></ul><ul><li>Ex. Twitter </li></ul><ul><li>Micro Blogging is very much popular now a day. </li></ul>www.toputop.com
  10. 10. Social Media Optimization www.toputop.com

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