www.toputop.com Landing Page Optimization

Landing Page: Landing pages has great importance in internet marketing communications. Design your landing page with your primary goal in mind Optimized landing pages can improve online campaign results dramatically. Specific page(s) on a web site created for visitors referred from marketing campaigns which are designed to achieve a marketing outcome. www.toputop.com Landing page refers to Maximize conversion of visitors to this page or Series of pages to a particular marketing outcome – sale, lead or change in brand metrics.

Landing pages has great importance in internet marketing communications. Design your landing page with your primary goal in mind

Optimized landing pages can improve online campaign results dramatically.

Specific page(s) on a web site created for visitors referred from marketing campaigns which are designed to achieve a marketing outcome.

Maximize conversion of visitors to this page or

Series of pages to a particular marketing outcome – sale, lead or change in brand metrics.

Landing page main aspects evaluated: Fix your primary goals URLs Location of the landing page Call-to-action button Look should be great Must inclusion of forms Repetition of email promotional copy Clear Logos and navigation bars Design layout Copy length and little scrolls Use of headings and main points Inclusion of photography, main product/service focus Little animation Opt-in requests www.toputop.com

Fix your primary goals

URLs

Location of the landing page

Call-to-action button

Look should be great

Must inclusion of forms

Repetition of email promotional copy

Clear Logos and navigation bars

Design layout

Copy length and little scrolls

Use of headings and main points

Inclusion of photography, main product/service focus

Little animation

Opt-in requests

Landing page should follow Site hierarchy Design principles Make it simple www.toputop.com Development cycle of Landing Page Objectives or Goal Brief or Description Design / Layout Validation / Testing Integration Publication Verification Launch

Site hierarchy

Design principles

Make it simple

Objectives or Goal

Brief or Description

Design / Layout

Validation / Testing

Integration

Publication

Verification

Launch

Landing Page tools LiveBall A/B testing Omniture TnT MVT testing Google WO A/B MVT www.toputop.com Landing page success factors To be effective, landing pages need to combine the following: Usability Accessibility Persuasion Develops trust in your brand

LiveBall

A/B testing

Omniture TnT

MVT testing

Google WO

A/B MVT

To be effective, landing pages need to combine the following:

Usability

Accessibility

Persuasion

Develops trust in your brand

www.toputop.com Landing Page Optimization